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- Tasks: Drive product marketing strategies and collaborate with teams to launch innovative cyber security solutions.
- Company: Join Bulletproof, a leader in cyber security, dedicated to protecting customers from digital threats.
- Benefits: Enjoy flexible working, 25 days holiday, gym membership, and a personal learning allowance.
- Why this job: Be part of a dynamic team tackling real-world cyber challenges while growing your career in a supportive environment.
- Qualifications: 4+ years in product marketing, preferably in cyber security; strong communication and project management skills required.
- Other info: Remote work options available; some national travel may be required.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Product Marketing Executive- Cyber role at Bulletproof (Cyber Security)
Join to apply for the Product Marketing Executive- Cyber role at Bulletproof (Cyber Security)
Overview
We are seeking a strategic and results-driven Product Marketing Manager to support the go-to-market success of our Cyber, Data Protection, and InfoSec product portfolio. This is a high-impact role that bridges the gap between product, marketing, sales, and customer success to drive growth and market insight.
You will be responsible for working closely with the Head of Product Marketing and wider Commercial team to define the strategic direction, orchestrating GTM activities, and ensuring our products win in the market through differentiated positioning and messaging, compelling commercials, and seamless functional enablement.
Responsibilities
Strategic Planning
- Support the development the product marketing strategy for designated products within the category aligned with business goals and market trends.
- Interface with the broader marketing function to execute against the strategy including decision making around PR, Webinar, PPC, SEO, and Events targeting
- Work closely with Product, Sales, and Executive Leadership to influence GTM roadmaps and growth priorities.
Idea Prioritisation
- Objective evaluation of market opportunities and customer insights to prioritise existing product optimisation, new product ideas, and other strategic initiatives.
- Aid creation of business cases to support investment in new propositions or marketing initiatives.
Market & Competitive Analysis
- Support continuous market and competitor analysis to deeply understand the positioning of products against key competitors and market requirements.
- Translate insights into actionable recommendations for positioning, pricing, and sales strategies.
Proposition Portfolio Management
- Help to define the value propositions, target segments, and messaging frameworks for each solution.
- Develop and help to manage positioning of allocated products within the portfolio.
Go-To-Market (GTM) Management
- Support cross-functional GTM plans for product launches and updates in collaboration with Operations, Sales, Marketing and Customer Success.
- Track the effectiveness of GTM strategies, reporting progress and impact to stakeholders, including providing recommendations for change to accelerate growth.
Positioning & Messaging
- Ensure messaging is clear, consistent, and differentiated across all channels and touchpoints. Aligning it with the group brand and product-level messaging architecture.
Sales & Channel Enablement
- Equip Sales, Business Development, and Account Management teams with the tools, training, and content needed to effectively sell the product.
Support the marketing team to deliver the right value propositions, content and messaging across each marketing channel.
Ongoing activities
- Review plans regularly post launch to ensure product propositions are still aligned, adapt and amend where necessary.
- Regular review of all marketing activity surrounding product lines to ensure sales and delivery targets are met.
Ideal Candidate Specifications
- Experience: 4 years+ of proven track record working in cross-functional teams to launch propositions to the B2B market.
- Industry Knowledge: Cyber, data protection or information security experience is an advantage.
- Hands on approach: Ability to get involved in many areas of the business, engage credibly with the team, talk knowledgably about product marketing techniques and bring your experience to problem solving.
- Technical Skills: Understanding of product marketing techniques including market segmentation, buyer persona’s, product-market fit and how to leverage data to drive continuous improvement.
- Stakeholder Engagement: Ability to confidently engage with stakeholders at all levels and influence key business outcomes.
- Customer Focused: Demonstrated ability to motivate teams to deliver customer-centric outcomes.
- Organisational Skills: Highly organised with strong planning and project management abilities, and ability to work on multiple projects simultaneously.
Personal Attributes
- Excellent written and oral communications skills, and attention to detail.
- Resilient with the capability to work under pressure in a fast-paced corporate environment.
- Adept at problem-solving with a can-do attitude, able to adapt to rapid change.
- Excellent time and project management.
Other
- Some national travel should be expected as part of the role.
- The ability to work remotely and as part of a remote team.
Benefits
- 25 days annual holiday (UK and US)/21 days privilege leave (India);
- An additional day’s annual holiday for your birthday;
- Company Pension (UK)/Provident Fund (India)/401k (US) contribution;
- Subsidized gym membership;
- Perkbox employee benefits platform;
- Frequent team events;
- Relaxed working environment;
- Private Healthcare (individual cover only);
- Learning Allowance Benefit – a reimbursable benefit of £100 per annum (or equivalent) for you to spend towards your personal career development;
- Flexible working policy.
Company Overview
At Bulletproof, security is in our DNA. Our talented and experienced team of cyber security professionals have a passion for developing innovative technologies and protecting our customers from cyberattacks. We are on a mission to solve the greatest cyber security challenges through innovation and simplicity.
Part of something greater
Bulletproof is part of the WorkNest group, bringing together over 800 of the most gifted practitioners and leading software solutions, to offer a broad range of services to help protect and nurture organizations of every size.
From cyber security, and ISO certification to employment law, HR and health and safety, our ambition is clear: to be the most highly valued provider of advice, technology, and services in these fields. With unwavering commitment to excellence, a growing cohort of extremely capable and engaged colleagues, and with the support of Inflexion, we are well on our way to realising this vision and continuing to exceed the expectations of our valued customers across the UK and internationally.
Please note that as part of the recruitment process a criminal records check will be carried out by an authorised third party.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
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Industries
Computer and Network Security
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Product Marketing Executive- Cyber employer: Bulletproof (Cyber Security)
Contact Detail:
Bulletproof (Cyber Security) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Executive- Cyber
✨Tip Number 1
Familiarise yourself with the latest trends in cyber security and data protection. Understanding the current landscape will not only help you in interviews but also demonstrate your genuine interest in the field.
✨Tip Number 2
Network with professionals in the cyber security industry. Attend relevant webinars, conferences, or local meetups to connect with potential colleagues and learn more about the challenges they face.
✨Tip Number 3
Prepare to discuss specific product marketing strategies you've successfully implemented in the past. Be ready to share examples of how you've influenced go-to-market plans or improved product positioning.
✨Tip Number 4
Research Bulletproof's products and their unique selling points. Being able to articulate how you can contribute to their success will set you apart from other candidates.
We think you need these skills to ace Product Marketing Executive- Cyber
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially within the cyber security or data protection sectors. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Bulletproof's mission and how your skills align with their needs. Mention specific experiences that demonstrate your strategic planning and market analysis capabilities.
Showcase Your Technical Skills: In your application, emphasise your knowledge of product marketing techniques such as market segmentation and buyer personas. Provide examples of how you've used data to drive improvements in previous roles.
Highlight Stakeholder Engagement: Demonstrate your ability to engage with stakeholders at all levels. Include examples of how you've influenced key business outcomes through collaboration and communication in past positions.
How to prepare for a job interview at Bulletproof (Cyber Security)
✨Understand the Cyber Landscape
Familiarise yourself with current trends and challenges in the cyber security sector. Being able to discuss recent developments or threats will show your genuine interest and knowledge in the field, which is crucial for a Product Marketing Executive role.
✨Prepare Your Success Stories
Think of specific examples from your past experiences where you successfully launched products or contributed to marketing strategies. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easier for interviewers to understand your impact.
✨Know the Company’s Products
Research Bulletproof's product portfolio thoroughly. Be prepared to discuss how you would position their products in the market and suggest potential improvements or new ideas based on your insights. This demonstrates your proactive approach and strategic thinking.
✨Engage with Stakeholders
Highlight your experience in working with cross-functional teams. Be ready to discuss how you’ve effectively communicated and collaborated with different departments, such as sales and customer success, to achieve common goals. This is key for a role that requires stakeholder engagement.