At a Glance
- Tasks: Lead organic social media strategy and create engaging content for Instagram, TikTok, and YouTube.
- Company: Join Bulk™, a leader in sports nutrition with a vibrant culture.
- Benefits: Enjoy a subsidised gym membership, discounts, flexible hours, and more perks.
- Other info: Work in a diverse team that values your voice and ideas.
- Why this job: Make an impact in the fitness community while showcasing your creativity.
- Qualifications: 5+ years in social media, strong creative skills, and a passion for fitness.
The predicted salary is between 45000 - 55000 £ per year.
At Bulk™, we believe the gym changes everything. It makes you feel stronger, fitter and healthier. For 20 years, we’ve been developing elite sports nutrition products for every type of training. Trusted by Olympic athletes and everyday gym-goers, we help you power through training, push your limits, and achieve more. Join us, and be part of what's next.
IN A NUTSHELL
We’re looking for a Senior Social Media Manager who will own the organic social strategy and execution across key platforms such as Instagram, Tiktok and Youtube. The role will play a leading role in growing brand reach and driving engagement via building culturally relevant social-first content that appeals to Bulk’s core audience.
WHAT WILL YOU BE DOING?
- Organic Social Strategy & Growth
- Lead the development and delivery of Bulk’s organic social media strategy, with a strong focus on maximising Instagram, Tiktok and Youtube.
- Be accountable for social performance, driving team to continuously grow & improve metrics such as reach, engagement and follower growth.
- Monitor competitor activity and platform development, proactively bringing insights & recommendations on how to capture growth opportunities.
- Use AI-enabled tools thoughtfully to accelerate insight, ideation and content development, while protecting creative quality, originality and Bulk’s distinctive tone of voice.
- Social Content Calendar & Creative Development
- Own the social content calendar, balancing content types (e.g. campaign launches, product moments, reactive trends, community storytelling) to deliver engaging content to consumers.
- Create and brief social-first and thumb-stopping content formats (e.g. Tiktoks, Reels, Stories, carousels, memes, UGC-led assets) that are in line with relevant cultural, fitness and nutrition trends.
- Define & manage day-to-day social content & publishing process, including asset briefing, creation, copywriting and publishing.
- Develop Bulk’s tone of voice on social, ensuring content feels credible, entertaining and native to each platform.
- Community Engagement & Consumer Insights
- Build & nurture Bulk’s online community through comment management and conversation-led content.
- Maximise social media as a listening tool, sharing consumer insights & feedback from comments and DMs with relevant teams.
- Working with Bulk ambassadors and other social creators to maximise the brand on social media.
- Performance & Optimisation
- Track & analyse content performance (e.g. reach, engagement, watch time, drop-off), using data to refine & optimise content strategy & execution.
- Partner with Performance Marketing team to share creative insights, identify high-performing organic content and support paid social testing where relevant.
- People Management
- Manage & develop Social Media Executive, driving high standards of output and performance.
WHAT ARE WE LOOKING FOR?
- 5+ years experience in social media, sports/fitness brand background a bonus.
- Deep understanding of platform dynamics across Tiktok, Instagram and Youtube etc.
- Strong understanding of what makes content perform organically across short-form video, stories, reels, carousels, etc.
- A proven track record of delivering measurable audience, engagement or brand growth on social channels.
- Creatively-minded individual with 5+ years’ experience, with a strong creative eye and confidence briefing designers, videographers, editors and creators.
- Excellent copywriting skills, with the ability to adapt tone of voice by platform, audience and campaign objective.
- Experience managing or mentoring junior team members, with the ability to drive high standards of output and performance.
- Curious and confident experimenting with emerging tools, including AI, to improve creative development and social performance.
- Passion for fitness, health and nutrition.
WHAT ARE THE GAINS?
- Monthly Bulk Bank Benefits Allowance including a subsidised Gym Membership.
- A day off to celebrate your Birthday.
- PerkBox Subscription.
- 60% discount on all Bulk ™ products.
- Flexi Start.
- Additional Annual Leave (optional).
- Teammate Pension Scheme.
- Life Assurance.
- Medicash.
- A day off for Volunteering (optional).
- Cycle to Work Scheme.
- Enhanced Maternity & Paternity leave and workplace nursery scheme.
- Bulk ™ Pantry.
- Happy Hour Drinks Fridge (Thursdays & Fridays).
- Summer Working Hours.
LOCATION
London - 3 days in the office, 2 days working from home.
OUR COMMITMENT
Bulk™ is a place where employees have a voice fundamental to our success as a business. Building a diverse and inclusive team enables us to reach and connect with our global customers, from developing delicious recipes to how our brand is built and perceived. Regardless of age, disability, race, gender, religion, sexual orientation, education, neurodiversity or any protected characteristic, if you are a passionate risk-taker and eager to make a difference in sports nutrition, we want to hear from you. We know that a CV doesn’t begin to scratch the surface, and that the things that make you who you are could be a real game-changer for us. We are proud to be an equal opportunities employer.
PRIVACY
Bulk™ takes your privacy seriously and will only use your personal information to administer your application for this role. When you apply, we shall process your details for this vacancy only and we will not pass your details onto a third party. We may contact you by email, text or telephone about the progress of your application. This processing is conducted lawfully on the basis of legitimate interests.
Senior Social Media Manager Brand & Studio · London · employer: Bulk™
At Bulk™, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions diversity and inclusion. Our London-based team enjoys a range of benefits including a monthly Bulk Bank Benefits Allowance, flexible working arrangements, and opportunities for personal growth within the dynamic sports nutrition industry. Join us to be part of a supportive environment where your contributions are valued and you can truly make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Media Manager Brand & Studio · London ·
✨Dive into Local Community Groups
Social work thrives on community connections, so get involved in local groups or forums specific to your interests. Whether it’s volunteering at local shelters or joining community action boards, these are great ways to boost your visibility and make direct contacts that could lead to opportunities like the one at Bulk™.
✨Attend Social Work Events and Workshops
Keep an eye out for workshops, seminars, or conferences in social work. These events are fantastic for meeting professionals in the field, learning about emerging trends, and spotting job openings. Plus, you might just bump into someone from Bulk™!
✨Showcase Your Passion and Expertise
Use platforms like Instagram or LinkedIn to share your journey and insights into the social work sector. Whether it’s writing about your experiences or sharing relevant articles, this helps to establish you as an engaged professional. Potential employers, like Bulk™, will notice your enthusiasm!
✨Leverage Your Network
Don’t hesitate to reach out to professors, mentors, or even past colleagues who are in social work. They might have inside knowledge about openings at Bulk™ or be able to connect you with someone who’s hiring. Networking is key, especially in a full-time role where relationships matter.
We think you need these skills to ace Senior Social Media Manager Brand & Studio · London ·
Some tips for your application 🫡
Show Your Passion for Social Work:In your cover letter, let us see your passion for social work shine through! Talk about the experiences that made you want to pursue this career—whether it’s volunteering, personal experiences, or academic projects. We want to know why this field matters to you.
Emphasise Relevant Qualifications:Make sure your CV highlights any relevant qualifications, like degrees in social work or certifications like a DBS check. If you've done any workshops or training, don’t forget to include those as well. We're keen to see your commitment to your professional development!
Detail Your Experience with Clients:Since this is a hands-on field, detailing any direct experience you have with clients is crucial. Whether it's internships, volunteer roles, or previous jobs, highlight those experiences in your CV to show us you've got the practical skills necessary for the job!
Tailor Your Application to Bulk™:Before hitting send, make sure to tailor your application specifically to Bulk™! Research our mission and values, and refer to them in your cover letter. This shows us that you understand our work and are genuinely interested in being a part of our team!
How to prepare for a job interview at Bulk™
✨Understanding the Role of Empathy
In social work, understanding and demonstrating empathy is key. Be prepared to share personal experiences or scenarios where you effectively showed compassion and support. This helps show that you genuinely care about the well-being of others, which is crucial in social work.
✨Demonstrating Knowledge of Frameworks
Familiarise yourself with the frameworks and models used in social work, such as the Strengths-Based Approach or the Ecological Perspective. Be ready to discuss how these frameworks apply to your work, especially if you can tie them into real-world examples or case studies you've encountered.
✨Showcasing Your Multi-Disciplinary Skills
In a full-time social work role, you'll often collaborate with healthcare professionals, educators, and law enforcement. Be prepared to describe your teamwork experiences and how you've effectively communicated with other disciplines to achieve the best outcomes for clients.
✨Preparing for Scenario-Based Questions
Expect questions that put you in hypothetical social work situations, such as dealing with a crisis or managing a complex case. Think through your thought process for these scenarios beforehand, considering how you'd assess the situation and what steps you'd take, as this demonstrates your critical thinking and problem-solving abilities.
