Описание
At Bulk™, we believe the gym changes everything. It makes you feel stronger, fitter and healthier. For 20 years, we’ve been developing elite sports nutrition products for every type of training. Trusted by Olympic athletes and everyday gym-goers, we help you power through training, push your limits, and achieve more. Join us, and be part of what's next. As Senior CRM Manager at Bulk™, you'll be the architect of the channel's strategy. You'll drive customer activation, repeat purchases, and lifetime value through innovative lifecycle marketing. You'll set the vision, lead a small but mighty team, and partner with key stakeholders across Brand, eCommerce, Data, and Creative to deliver measurable growth.
Задачи
- Define the multi-market CRM strategy across email, SMS, push/in-app (and direct mail where effective), aligned to brand and commercial goals.
- Build and own the lifecycle blueprint: onboarding, replenishment, cross-sell/upsell, win-back, loyalty, referrals, seasonal moments, and product launches.
- Translate strategy into a quarterly roadmap with clear hypotheses, testing plans, and revenue/LTV targets.
- Oversee always-on automation and high-impact campaigns - from segmentation through creative brief, QA, send, and post-analysis.
- Champion personalisation (behavioural, preference, and predictive signals) and dynamic content to improve relevance and conversion.
- Maintain a disciplined testing culture (subject lines, send-time, content, segmentation, offer design, channel mix) with statistically sound reads.
- Partner with Data & Analytics to shape audience strategy, RFM cohorts, and replenishment cadences; ensure accurate attribution and forecasting of CRM revenue.
- Track and report core KPIs: deliverability, open/click-through, conversion, AOV, repeat rate, churn, LTV, list growth, opt-out, and channel ROI.
- Ensure data quality and hygiene; own profiling and preference management to fuel better decisions.
- Be the senior business owner for our ESP/CDP and adjacent tooling (e.g., messaging, onsite personalisation, survey/UGC, loyalty).
- Safeguard deliverability and sender reputation (list hygiene, sunsetting, consent capture, domain authentication: SPF/DKIM/DMARC).
- Lead, coach, and develop three CRM Executives - clear goals, meaningful feedback, and progression pathways.
- Create high-quality briefs and work collaboratively with Performance Marketing, Creative, Brand, Product, and eCom to land integrated customer journeys.
- Own budgeting and forecasting for CRM, ensuring efficient channel spend and confident revenue forecasts.
- Ensure compliance with UK GDPR, PECR, and market-specific privacy laws; partner with Legal/Compliance on consent, retention, and data usage.
- Uphold brand standards and champion an inclusive, customer-first tone of voice.
Требования
- Ideally, you'll have around 7 years in CRM/Lifecycle Marketing within eCommerce/D2C.
- Track record of owning a multi-channel lifecycle programme that improved repeat rate and LTV at scale.
- Hands-on expertise with a modern ESP/CDP (e.g., Braze, Klaviyo, Iterable, Salesforce Marketing Cloud, Emarsys) and the surrounding stack.
- Strong analysis and experimentation chops; comfortable with cohort reads, incrementality, and champion/challenger frameworks.
- Working knowledge of HTML/CSS for email QA, event/identity data, and light SQL or BI tools (e.g., GA4/BigQuery/Looker/Power BI).
- Deep understanding of deliverability and list growth best practices.
- A people-first leader who builds capability, sets high standards, and creates momentum.
- Будет плюсом: Experience with loyalty programmes, referrals, and ambassador/UCG-led journeys; Multi-market CRM (UK + EU) and localisation at scale; Familiarity with MMM/MTA or incrementality testing
Условия
- Monthly Bulk Bank Benefits Allowance including a subsidised Gym Membership
- A day off to celebrate your Birthday
- PerkBox Subscription
- 60% discount on all Bulk™ products
- Flexi Start
- Additional Annual Leave (optional)
- Teammate Pension Scheme
- Life Assurance
- Medicash
- A day off for Volunteering (optional)
- Cycle to Work Scheme
- Enhanced Maternity & Paternity leave and workplace nursery scheme
- Bulk™ Pantry
- Happy Hour Drinks Fridge (Thursdays & Fridays)
- Summer Working Hours
#J-18808-Ljbffr
CRM manager in e-commerce employer: Bulk™
At Bulk™, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions diversity and inclusion. Our London-based team enjoys a range of benefits including a monthly Bulk Bank Benefits Allowance, flexible working arrangements, and opportunities for personal growth within the dynamic sports nutrition industry. Join us to be part of a supportive environment where your contributions are valued and you can truly make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land CRM manager in e-commerce
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Bulk™ are looking for when hiring for a CRM manager in e-commerce.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Bulk™ for the CRM manager in e-commerce, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Bulk™ as a CRM manager in e-commerce, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Bulk™’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a CRM manager in e-commerce.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Bulk™, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Bulk™'s goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Bulk™. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Bulk™
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Bulk™ uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Bulk™. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
