At a Glance
- Tasks: Lead our CRM strategy, focusing on customer engagement and lifecycle management.
- Company: Join Bulgari, a prestigious brand known for its luxurious heritage and innovative spirit.
- Benefits: Enjoy a vibrant work culture, opportunities for growth, and a commitment to diversity.
- Other info: Experience with Salesforce and international organisations is a plus.
- Why this job: Be part of a passionate team driving impactful customer experiences in a globally renowned brand.
- Qualifications: 7+ years in CRM with expertise in segmentation and lifecycle management required.
The predicted salary is between 43200 - 72000 £ per year.
- Develop and manage our CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives, reflecting the global client strategy set up by HQ.
- Set up and keep budget up to date covering all boutique activities, as well as KCPs and gifting.
- Mentor a growing team of in-boutique CRM ambassadors, fostering a culture of innovation and excellence.
- Liaise with partners in order to develop CRM communication tools.
- Utilise data-driven insights to segment our business customers effectively, ensuring that each segment receives tailored and relevant communication and offerings.
- Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation.
- Design targets and manage UK clients when attending WW events and exhibitions
- Manage printed material orders management and distribution (catalogues, brochures, invitations, books, etc...)
- Monitor CRM and ECRM KPIs monthly through analysis and reporting.
- Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey.
- Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels and without errors.
- Responsible for one-to-ones and one-to-many calendar management, deliverability and monthly reporting.
- Organise in-boutique events to acquire and convert prospects and increase repeat rates.
- Work closely with partners to optimize brand visibility and client acquisition.
Founded in 1884 by Sotirio Bulgari as a single jewelry shop in the ICONIC capital city of Rome, Bulgari’s name has today become emblematic of GRAND Italian excellence. Creating a highly distinctive style that celebrates its rich UNDENIABLY ROMAN history, Bulgari is able to blend CONTEMPORARY, GLAMOROSOUS and PRECIOUS with HERITAGE and luxury. The original pioneering spirit of the Bulgari family helped to evolve the company into a VISIONARY, successful and global Maison, while its roots in ELEGANT jewelry and EXUBERANT watches have grown into new expressions of MAGNIFICENT accessories, perfumes and luxury resorts.
Becoming a BOLD Bulgari team member means being part of an authentic, passionate work environment, while working for a CONTEMPORARY brand of worldwide renown. Among our most imperative challenges is to recruit BRILLIANT, PASSIONATE and INNOVATIVE people to join our team. As a global player, Bulgari is committed to all issues affecting diversity, and we recruit and hire employees from around the globe, ensuring that everyone has the BOLD opportunity to succeed. We find that employees from different cultural, linguistic and national backgrounds provide us with an EQUISITE knowledge for understanding complex international markets. Beyond diversity, we actively promote Corporate Social Responsibility, as we insist on maintaining a safe and open environment, where UNIQUE people can express their own ideas and passions.
About You:
- At least 7 year experience in a CRM role, with strong focus on segmentation, lifecycle management and stakeholder engagement
- Strong track record of successful cross-channel (email, push, in-app messages etc.) lifecycle comms.
- End-to-end planning, development and execution of large-scale engaging lifecycle campaigns.
- Customer-first attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation.
- Excellent verbal and written communication skills and strive to have a customer-first mindset.
- Comfortable working with different departments and senior stakeholders. You can build relationships and alignment but are not afraid to push ahead on your vision.
- Self-starter and impact-drive.
- Technically-savvy with a creative eye. You’re comfortable with technical matters, but you also care about how your comms look and what message you send to your customers.
- Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance.
Desirable:
- Experience in Sales Force or similar software.
- Contact with partners to develop client data base.
- Experience working in an international organisation.
CRM Manager in London employer: BULGARI
Bulgari offers an exceptional work environment in the heart of London, where creativity and luxury meet. As a Global CRM Lead, you will not only have the opportunity to shape our CRM strategy but also mentor a passionate team, fostering a culture of collaboration and innovation. With a commitment to employee growth and development, Bulgari provides unique advantages such as access to exclusive training programs and a vibrant workplace that celebrates diversity and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager in London
✨Tip Number 1
Familiarise yourself with the latest CRM tools and technologies, especially Salesforce or similar software. Being technically savvy will not only help you in your role but also impress us during the interview process.
✨Tip Number 2
Showcase your experience with data-driven insights by preparing examples of how you've successfully segmented customers and improved engagement in previous roles. We love to see candidates who can demonstrate a customer-first attitude backed by solid results.
✨Tip Number 3
Network with professionals in the CRM field, particularly those who have experience in international organisations. This can provide you with valuable insights and connections that may give you an edge when applying for the position.
✨Tip Number 4
Prepare to discuss your approach to mentoring and leading teams. We value candidates who can foster a culture of innovation and excellence, so think about how you've successfully guided others in your past roles.
We think you need these skills to ace CRM Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your experience in CRM, particularly focusing on segmentation and lifecycle management. Use specific examples of successful campaigns you've managed to demonstrate your expertise.
Craft a Compelling Cover Letter:In your cover letter, express your passion for customer engagement and how your previous roles have prepared you for this position. Mention your ability to work with different departments and your customer-first mindset.
Showcase Data-Driven Insights:Include examples of how you've used data to drive decisions in your past roles. Highlight any tools or software you've used, such as Sales Force, to manage customer databases and improve campaign performance.
Demonstrate Leadership Skills:If you have experience mentoring teams or leading projects, make sure to include this in your application. Discuss how you've fostered a culture of innovation and excellence in your previous positions.
How to prepare for a job interview at BULGARI
✨Showcase Your CRM Expertise
Make sure to highlight your extensive experience in CRM roles, particularly your success with customer lifecycle management and segmentation. Be prepared to discuss specific campaigns you've executed and the results they achieved.
✨Demonstrate Data-Driven Decision Making
Since the role requires utilising data-driven insights, come prepared with examples of how you've used data to inform your strategies. Discuss how you analyse KPIs and campaign performance to optimise engagement and conversion rates.
✨Emphasise Your Communication Skills
Excellent verbal and written communication skills are crucial for this position. Practice articulating your ideas clearly and confidently, and be ready to discuss how you've effectively communicated with stakeholders and team members in the past.
✨Exhibit a Customer-First Mindset
The company values a customer-first attitude, so be ready to share examples of how you've put yourself in the customer's shoes. Discuss how this perspective has influenced your CRM strategies and led to successful outcomes.
