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For Companies At a Glance
- Tasks: Lead paid media campaigns, creative strategy, and email marketing for a growing e-commerce brand.
- Company: Built Different is an innovative apparel brand focused on plus-size men, expanding across global markets.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration with creative teams.
- Why this job: Join a mission-driven brand that values creativity and strategic thinking to make a real impact.
- Qualifications: Expertise in paid media, creative strategy, and experience in managing international marketing campaigns required.
- Other info: Opportunity to work closely with the Managing Director and Founder in a fast-paced setting.
The predicted salary is between 43200 - 72000 £ per year.
About Built Different
Built Different is an innovative and rapidly growing e-commerce apparel brand specifically designed for plus-size men. Having achieved significant growth and established a loyal customer base across markets including the USA, UK, and Europe, Built Different is now looking to hire an exceptional Head of Marketing to drive further expansion and brand presence through strategic paid media and creative excellence.
About the role
As our Head of Marketing, you will lead the strategic planning and execution of all paid media activities, content creation, creative output, and email marketing strategies, focusing on driving substantial growth across multiple markets and exploring opportunities in new territories.
Key responsibilities include:
- Paid Media Excellence: Lead and manage high-performance paid media campaigns, particularly on Meta platforms (Facebook, Instagram), Google Ads, and other emerging digital channels.
- Creative Strategy and Content Planning: Develop and oversee our paid media creative strategy. Plan content schedules, brief and guide editors and graphic designers, ensuring consistent, high-quality output aligned with brand goals and campaign targets.
- Video Production Management: Plan, organise, and attend video shoots, ensuring content is optimised for paid advertising effectiveness.
- Performance Analysis and Optimisation: Regularly review performance analytics to optimise campaigns, maximise ROI, and achieve aggressive growth targets across existing markets and identify opportunities in new regions.
- Budget Management: Efficiently manage and optimise the overall marketing budget, ensuring spend aligns with strategic growth targets and delivers strong commercial outcomes.
- Email Marketing: Oversee basic email marketing strategies, ensuring campaigns drive customer engagement, retention, and contribute positively to overall marketing goals.
- Market Expansion: Manage marketing strategies across multiple markets, including USA, UK, and Europe, and proactively explore growth opportunities in new global territories.
- Cross-Functional Collaboration: Work closely with the Managing Director, Founder, and other teams to ensure marketing strategies integrate smoothly with broader business goals.
About you
We’re seeking an ambitious marketing leader with deep expertise in paid media, creative strategy, content management, and basic email marketing knowledge. You'll thrive in a dynamic environment and have a proven track record of scaling consumer brands across multiple markets through strategic and creative paid media campaigns.
Key skills and experience:
- Strong expertise in paid media, especially Meta ads (Facebook and Instagram), Google Ads, and additional performance channels.
- Demonstrable experience developing and executing high-impact creative strategies, managing creative production processes, and delivering consistent, high-quality output.
- Skilled in planning and attending video production shoots, guiding content creation specifically tailored for paid advertising.
- Proven ability to analyse, interpret, and optimise performance data to continuously enhance campaign effectiveness and achieve growth targets.
- Excellent budget management skills with a strategic approach to maximising marketing spend efficiency.
- Basic knowledge of email marketing strategies, execution, and performance evaluation.
- Experience managing marketing strategies across multiple international markets and exploring new geographical growth opportunities.
- Comfortable collaborating closely with cross-functional teams and external creatives, balancing strategic oversight with hands-on execution.
Head of Paid Media employer: BUILT DIFFERENT
Contact Detail:
BUILT DIFFERENT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Paid Media
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially on platforms like Meta and Google Ads. Understanding the nuances of these channels will help you speak confidently about your strategies during interviews.
✨Tip Number 2
Showcase your creative side by preparing a portfolio of past campaigns you've led. Highlight specific examples where your creative strategies directly contributed to growth, as this will demonstrate your capability to drive results.
✨Tip Number 3
Brush up on your performance analysis skills. Be ready to discuss how you've used data to optimise campaigns in the past, as this is crucial for the role and will show your analytical mindset.
✨Tip Number 4
Network with professionals in the e-commerce and marketing sectors. Engaging with others in the industry can provide insights into best practices and may even lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Head of Paid Media
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in paid media, creative strategy, and content management. Use specific examples that demonstrate your success in managing campaigns on platforms like Meta and Google Ads.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the brand and its mission. Discuss how your skills align with the role of Head of Marketing and provide examples of how you've driven growth through innovative marketing strategies.
Showcase Your Creative Work: If possible, include a portfolio or links to previous campaigns you've worked on. Highlight any video production or creative projects that showcase your ability to deliver high-quality content tailored for paid advertising.
Highlight Analytical Skills: Emphasise your experience with performance analysis and optimisation. Provide examples of how you've used data to inform your marketing strategies and improve campaign effectiveness, demonstrating your ability to achieve growth targets.
How to prepare for a job interview at BUILT DIFFERENT
✨Showcase Your Paid Media Expertise
Be prepared to discuss your experience with paid media campaigns, particularly on Meta platforms and Google Ads. Highlight specific examples of successful campaigns you've led, focusing on metrics that demonstrate growth and ROI.
✨Demonstrate Creative Strategy Skills
Discuss your approach to developing creative strategies for paid media. Bring examples of content you've planned or produced, and explain how they aligned with brand goals and campaign targets.
✨Prepare for Performance Analysis Questions
Expect questions about how you analyse and optimise campaign performance. Be ready to share your methods for interpreting data and making adjustments to improve effectiveness and achieve growth targets.
✨Emphasise Cross-Functional Collaboration
Highlight your experience working with different teams, such as creative, editorial, and management. Share examples of how you've successfully integrated marketing strategies with broader business objectives.
