Digital Marketing Manager in England

We're looking for a digital marketing manager to create and execute a paid search and SEO strategy that helps grow online revenue, call volume and profitability for our B2B trade focused business. The main function of the role will be paid activity in Google Ads with a secondary function steering SEO strategy, executing valuable change alongside others in the digital department. This role will report directly into the Digital & Technology Director whilst working alongside the digital department.

The key responsibilities of the Digital Marketing Manager role will include:

• Own paid performance marketing: Develop, execute and continuously optimise a scalable PPC strategy across Google Ads to improve ROAS, revenue and qualified lead volume.
• Lead and coordinate SEO direction: Act as the central owner of SEO project prioritisation across the digital department, championing organic growth initiatives and collaborating with content, product and development teams to drive measurable improvements in organic visibility and revenue.
• Strengthen attribution and data integrity: Improve the accuracy and reliability of tracking across Google Ads, relevant GA4 data and server-side data.
• Enhance technology integrations: Optimise the use of Salesforce and Mediahawk data to enrich bidding strategies, audience segmentation and conversion measurement within Google Ads.
• Own key performance platforms: Take responsibility for tools including Google Search Console, Google Merchant Centre and product feed optimisation to maximise visibility and campaign efficiency.
• Turn data into commercial insight: Analyse user behaviour and performance data to identify opportunities, influence internal stakeholders and clearly communicate actionable insight that drives measurable improvement.
• Deliver clear performance reporting: Produce concise, commercially focused reporting that tracks profitability, revenue growth and lead performance, highlighting priorities and areas for optimisation.

A successful Digital Marketing Manager should have:

• 4+ years Paid Marketing experience via Google Ads managing large ecommerce catalogues, with clear evidence of improving ROAS and scaling profitable revenue.
• Paid search experience in relevant brands/companies e.g. B2B/trade focused ecommerce and/or mass merchants.
• Experience in SEO/Organic with ability/desire to upskill further within the role.
• Strong expertise across Google Search, Shopping and Performance Max, including campaign structure, feed segmentation and bidding strategy optimisation.
• Proven experience in data analysis as it pertains to paid advertising and SEO including use of tools such as GA4.
• Proven ability to optimise towards profitability and commercial outcomes.
• Experience setting up, managing and optimising product feeds.
• Experience leveraging CRM and call tracking data to improve campaign quality and bidding intelligence.
• The ability to prioritise effectively in a high-volume environment.
• A structured, analytical approach to testing and optimisation.
• Strong stakeholder communication skills.
• Comfortable working autonomously in a remote environment.

Ideal candidates would also have one or more of the following:

• 2+ years' experience in SEO.
• A majority of work experience comes from relevant trade focused/B2B ecommerce businesses.
• Solid understanding of attribution, tracking validation and analytics.
• Understanding of server side tracking tools and general functionality as it relates to Google Ads.

Benefits include private medical insurance, employee assistance programme, Vitality health insurance, enhanced maternity/paternity pay, salary sacrifice for electric vehicles, pension contributions, childcare fees, company award nights, and 25 days holiday + 8 bank holiday + holiday accrual scheme.

Salary: £40,000 - £50,000. Remote working with occasional visits to the office RG10.

Please apply by submitting your CV and a cover letter to joanne.bosley@buildingmaterials.co.uk, applicants that do not follow this process will not be considered.