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- Tasks: Create and execute paid search and SEO strategies to boost online revenue.
- Company: Join a tech-savvy, flat-structured business focused on B2B trade.
- Benefits: Enjoy private medical insurance, enhanced parental pay, and 25 days holiday.
- Other info: Work remotely with a supportive team and excellent career development opportunities.
- Why this job: Take ownership of digital marketing and make a real impact on growth.
- Qualifications: 4+ years in paid marketing with strong Google Ads and SEO experience.
The predicted salary is between 40000 - 50000 £ per year.
We’re looking for a digital marketing manager to create and execute a paid search and SEO strategy that helps grow online revenue, call volume and profitability for our B2B trade focused business. The main function of the role will be paid activity in Google Ads with a secondary function steering SEO strategy, executing valuable change alongside others in the digital department. This role will report directly into the Digital & Technology Director whilst working alongside the digital department.
This role is for someone who’s looking to grow their career, take ownership and help grow investment into digital marketing.
Key Responsibilities:- Own paid performance marketing: Develop, execute and continuously optimise a scalable PPC strategy across Google Ads to improve ROAS, revenue and qualified lead volume.
- Lead and coordinate SEO direction: Act as the central owner of SEO project prioritisation across the digital department, championing organic growth initiatives and collaborating with content, product and development teams to drive measurable improvements in organic visibility and revenue.
- Strengthen attribution and data integrity: Improve the accuracy and reliability of tracking across Google Ads, relevant GA4 data and server-side data.
- Enhance technology integrations: Optimise the use of Salesforce and Mediahawk data to enrich bidding strategies, audience segmentation and conversion measurement within Google Ads.
- Own key performance platforms: Take responsibility for tools including Google Search Console, Google Merchant Centre and product feed optimisation to maximise visibility and campaign efficiency.
- Turn data into commercial insight: Analyse user behaviour and performance data to identify opportunities, influence internal stakeholders and clearly communicate actionable insight that drives measurable improvement.
- Deliver clear performance reporting: Produce concise, commercially focused reporting that tracks profitability, revenue growth and lead performance, highlighting priorities and areas for optimisation.
A successful Digital Marketing Manager should have:
- 4+ years Paid Marketing experience via Google Ads managing large ecommerce catalogues (thousands of SKUs), with clear evidence of improving ROAS and scaling profitable revenue.
- Paid search experience in relevant brands/companies e.g. B2B/trade focused ecommerce and/or mass merchants.
- Experience in SEO/Organic with ability/desire to upskill further within the role.
- Strong expertise across Google Search, Shopping and Performance Max, including campaign structure, feed segmentation and bidding strategy optimisation.
- Proven experience in data analysis as it pertains to paid advertising and SEO including use of tools such as GA4 to supplement native platforms.
- Proven ability to optimise towards profitability and commercial outcomes, not just traffic or platform-reported conversions.
- Experience setting up, managing and optimising product feeds.
- Experience leveraging CRM and call tracking data (e.g. Salesforce, Mediahawk) to improve campaign quality and bidding intelligence.
- The ability to prioritise effectively in a high-volume environment, balancing revenue growth with margin protection.
- A structured, analytical approach to testing and optimisation.
- Strong stakeholder communication skills, confidently translating performance data into clear, commercially meaningful insight.
- Comfortable working autonomously in a remote environment with ownership and accountability for results.
- 2+ years’ experience in SEO.
- A majority of work experience comes from relevant trade focused/B2B ecommerce businesses.
- Solid understanding of attribution, tracking validation and analytics (GA4, tag management and conversion tracking best practice).
- Understanding of server side tracking tools and general functionality as it relates to Google Ads.
- Private medical insurance
- Employee assistance programme
- Vitality health insurance
- Enhanced maternity/paternity pay
- Salary sacrifice for electric vehicles, pension contributions, childcare fees
- Company award nights
- 25 days holiday + 8 bank holiday + holiday accrual scheme
Please apply by submitting your CV and a cover letter to joanne.bosley@buildingmaterials.co.uk
Digital Marketing Manager employer: Building Materials Nationwide
Contact Detail:
Building Materials Nationwide Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant groups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work in digital marketing. Include case studies of successful campaigns you've managed, especially in PPC and SEO, to impress potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to digital marketing. Be ready to discuss your experience with Google Ads and SEO strategies, and how you've driven results in previous roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team and growing your career with us.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Digital Marketing Manager role. Highlight your paid search and SEO achievements, especially any work with Google Ads and B2B ecommerce.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your experience aligns with our goals at StudySmarter. Be sure to mention specific projects or results you've achieved.
Showcase Your Data Skills: Since this role involves a lot of data analysis, make sure to include examples of how you've used data to drive decisions in your previous roles. Mention tools like GA4 and how you've improved ROAS or lead generation.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Building Materials Nationwide
✨Know Your Numbers
Make sure you come prepared with specific metrics from your previous roles, especially around ROAS and revenue growth. Being able to discuss how you've improved performance in Google Ads or SEO will show that you understand the numbers behind digital marketing.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various teams, be ready to share examples of how you've successfully collaborated with content, product, and development teams in the past. Highlighting your ability to champion organic growth initiatives will set you apart.
✨Demonstrate Data Savvy
Be prepared to discuss how you've used data analysis to drive decisions in your previous roles. Familiarise yourself with tools like GA4 and Salesforce, and think of specific instances where your insights led to measurable improvements.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready about the company's digital marketing strategy or their approach to technology integrations. This shows your genuine interest in the role and helps you assess if it's the right fit for you.