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- Tasks: Lead global marketing strategies for innovative smart home security products.
- Company: Dynamic tech company focused on smart home solutions.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Fast-paced environment with a global mindset and collaborative culture.
- Why this job: Shape the future of smart home security and make a real impact.
- Qualifications: 5+ years in product marketing with a focus on consumer electronics.
The predicted salary is between 100000 - 100000 £ per year.
Duration: 3 months
Salary: £100K per annum
Hybrid working
As the Product Marketing Manager, you will be the strategic architect behind how our world-class smart home security products land in international markets. This isn't just about translation; it's about localization, resonance, and conversion. You will lead the end-to-end Go-To Market (GTM) engine, bridging the gap between core product development and the unique needs of customers across the UK, EU, and beyond. You'll own the narrative for our flagship devices, ensuring that from the first social ad to the final checkout click on our direct-to-consumer (DTC) sites, the customer journey is seamless, persuasive, and data-backed.
Key Responsibilities
- Strategic GTM & Launch Orchestration
- International Positioning: Architect comprehensive GTM strategies that adapt core product value propositions into market-specific narratives.
- Launch Leadership: Oversee the full lifecycle of product launches, managing timelines, prioritization, and cross-channel content synchronization.
- 360° Campaign Oversight: Lead the strategy for non-promotional product activations, ensuring a unified brand voice across Social, PR, CRM, and Retail.
- Creative Gatekeeping: Provide final sign-off on all launch assets for web properties, major marketplaces, PR, and Channel Marketing to ensure 'Gold Standard' quality.
- Conversion Optimization: Own the Guided Selling/Product Finder strategy for UK, DE, and FR, managing everything from UX testing to stakeholder alignment.
- Merchandising Excellence: Lead the 'digital shelf' strategy for Brand Stores, including homepage merchandising, deal banners, and high-converting Product Detail Page (PDP) updates.
- UX/UI Collaboration: Partner with Ecommerce and Creative teams to execute CRO (Conversion Rate Optimization) initiatives that reduce friction and drive sales.
- Insights to Action: Conduct deep-dive competitive and customer analysis at the feature and category level to sharpen our competitive edge.
- Offline Integration: Support retail channel marketing by reviewing training modules, point-of-sale materials, and regional presentations.
- Bridge the Gap: Act as the primary liaison between global product counterparts and international GTM teams to maintain brand consistency while advocating for regional needs.
Requirements
Basic Qualifications
- Experience: 5+ years in Product Marketing, specifically within Consumer Electronics or high-growth Tech.
- Global Mindset: Proven success in launching products across multiple international territories with a firm grasp of localization nuances.
- Full-Funnel Expertise: Deep experience managing end-to-end campaigns across digital, retail, and traditional media.
- Technical Literacy: Strong understanding of Ecommerce platforms, CRO principles, and data-driven decision-making.
- Project Mastery: Ability to juggle complex workstreams and stakeholders in a fast-paced, matrixed environment.
Product Marketing Manager in London employer: Building Automation Systems Supervisor - The Claremont Colleges Services
Contact Detail:
Building Automation Systems Supervisor - The Claremont Colleges Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Product Marketing Manager role.
✨Tip Number 2
Prepare for interviews by researching the company and its products inside out. We want you to be able to discuss how your experience aligns with their needs, especially in terms of GTM strategies and conversion optimisation. Show them you’re the perfect fit!
✨Tip Number 3
Practice your pitch! You’ll need to articulate your vision for product launches and how you’d approach international positioning. We suggest rehearsing with friends or mentors to get comfortable with your delivery.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. Let’s get you that dream job!
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Product Marketing Manager role. Highlight your experience in launching products internationally and managing end-to-end campaigns. We want to see how you've adapted strategies for different markets!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about smart home security products and how your skills align with our needs. Be sure to mention any specific achievements that demonstrate your expertise in product marketing.
Showcase Your Data Skills: Since this role is all about data-backed decisions, don’t forget to include examples of how you've used data to drive marketing strategies. Whether it's conversion optimisation or market analysis, we want to see your analytical side!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Building Automation Systems Supervisor - The Claremont Colleges Services
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the smart home security products you'll be marketing. Familiarise yourself with their features, benefits, and how they stand out in the market. This will help you articulate your vision for their positioning and resonate with the interviewers.
✨Showcase Your GTM Strategy Skills
Prepare to discuss specific examples of Go-To Market strategies you've developed in the past. Highlight how you adapted product narratives for different markets and the results achieved. This will demonstrate your ability to lead launches and manage cross-channel content effectively.
✨Emphasise Data-Driven Decision Making
Since the role requires a strong focus on data-backed strategies, come ready to discuss how you've used analytics to optimise conversion rates or improve customer journeys. Share concrete examples of how your insights led to successful outcomes in previous roles.
✨Be Ready for Creative Collaboration
As a Product Marketing Manager, you'll need to work closely with various teams. Prepare to talk about your experience collaborating with UX/UI and Ecommerce teams. Discuss how you’ve contributed to creative projects and ensured brand consistency across all channels.