Sales Director – Draper Tools in Southampton

Draper Tools is a 4th-generation, family-owned supplier of quality trade, professional and DIY tools.

Established in 1919, the business continues to thrive with over 300 staff, a modern 255,000 sq. ft distribution centre, and more than 11,000 products, both own brand and select leading brands.

The Sales Director will play a pivotal role in the next phase of growth, leading Draper\’s commercial strategy across the UK & Ireland. Reporting to MD Matt Sheen, you will:

Shape and deliver the UK & Ireland sales strategy

Lead, coach and inspire national sales and key account teams

Build strong partnerships with key distributors, merchants and retailers

Drive growth across established accounts while unlocking new routes to market

Bring insight and rigour to forecasting, margin, and performance management

Introduce new ways of working and new technology to support the sales strategy whilst leading and developing the teams

We\’re seeking a proven sales leader with experience in tools, hardware, building products, or related sectors. You\’ll be commercially astute, data-driven, customer-focused, and able to combine strategic thinking with hands‐on leadership, working with senior colleagues and their teams to align sales and product launches.

Ideally, you\’ll have worked in companies with large product ranges across numerous categories and multiple routes to market. Hence, you\’ll have the experience and intellectual capacity to cope with the complexity while minimising channel conflict.

Candidates should live in the South of the country to allow easy access to the Draper HQ and Distribution Centre in Southampton for meetings and collaboration. Naturally, the role will require regular national travel throughout the UK and Ireland (approximately once a quarter).

This is a rare chance to join a respected heritage brand that has retained its family culture – a can‐do attitude, passion, and energy – while investing ambitiously for the future.

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