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For Companies At a Glance
- Tasks: Lead and develop a high-performance sales team while driving international growth.
- Company: Join one of the UK's fastest-growing AI safety-tech companies.
- Benefits: High autonomy, executive exposure, and potential equity upside.
- Why this job: Shape the future of safety technology and make a real impact.
- Qualifications: Proven success in scaling sales teams and selling complex solutions.
- Other info: Dynamic, entrepreneurial culture with a strong mission to prevent industrial accidents.
The predicted salary is between 43200 - 72000 £ per year.
High-growth AI Safety Technology - North West UK - Commercial Leadership Role. Safety Shield Global is one of the UK's fastest-growing AI safety-tech companies. With exceptional market pull, major OEM partnerships emerging, a differentiated edge-computing platform, and rapid international traction, the business is now hiring a Sales Director to lead the next stage of commercial expansion.
The Opportunity
This is a pivotal leadership appointment responsible for building and leading a high-performance UK sales engine while supporting international growth. The role combines strategic leadership, team development, market expansion and commercial rigor. You will shape the GTM plan as the company diversifies across multiple high-value verticals and transitions from hardware-led revenues to a software-driven model.
Why Join Safety Shield Global
- A rapidly scaling AI safety innovator with demand surging across UK, EU, US and Australia.
- Proprietary, edge-compute technology that outperforms rebadged imported systems.
- Clear roadmap to evolve into a multi-application software intelligence platform.
- High-energy, entrepreneurial culture with strong mission: preventing industrial accidents.
- Direct influence with CEO and senior leadership; genuine strategic impact.
- Global expansion underway with growing distributor and OEM channels.
Role Scope
- Leadership & Team Development
- Lead and develop a growing team of c.10 UK salespeople plus international and marketing resources.
- Set clear performance expectations, structure territories, raise capability and accountability.
- Own UK sales strategy; prioritise target sectors beyond construction (ports, airports, warehousing, agriculture, security).
- Build disciplined forecasting, CRM accuracy (Salesforce), pricing clarity and sector propositions.
- Support major contract negotiations and OEM integration programmes.
- Lead the internal marketing team (c.4) and manage the external creative agency to ensure aligned messaging, content and demand generation.
International Contribution
- Manage international sales resources, shape distributor strategy and support global growth planning.
Ideal Candidate Profile
- Proven success scaling sales teams (3–10+) in industrial tech, AI vision, IoT, machine control, automation or adjacent technical markets.
- Experience selling complex solutions into multi-stakeholder environments; OEM and Tier 1 engagement advantageous.
- Strong people leadership, high energy, entrepreneurial mindset, comfortable with pace and ambiguity.
- Based within c.1–1.5 hours of the North West HQ; regular site presence essential.
What This Role Offers
- Direct influence on UK strategy and major input into international expansion.
- Ability to shape a high-growth commercial function from early scale-up to maturity.
- Opportunity to enter new sectors, unlock emerging markets and help steer the business toward software-led models.
- High autonomy, deep executive exposure and long-term upside through equity potential.
Sales Director – Safety Shield Global in London employer: Builders' Merchants News
Contact Detail:
Builders' Merchants News Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director – Safety Shield Global in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, attend events, and join relevant online groups. The more people you know in the AI safety tech space, the better your chances of landing that Sales Director role.
✨Tip Number 2
Showcase your leadership skills! When you get the chance to chat with potential employers, highlight your experience in building and leading sales teams. They want to see how you can drive performance and develop talent.
✨Tip Number 3
Be ready to discuss strategy! Prepare to talk about how you would shape the go-to-market plan for Safety Shield Global. They’re looking for someone who can think big and adapt to new sectors beyond construction.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Safety Shield Global team and contributing to their mission.
We think you need these skills to ace Sales Director – Safety Shield Global in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for AI safety technology shine through. We want to see that you’re genuinely excited about the role and the impact you can make at Safety Shield Global.
Tailor Your CV: Make sure your CV is tailored to highlight your experience in scaling sales teams and selling complex solutions. We’re looking for specific examples that demonstrate your leadership skills and commercial acumen.
Craft a Compelling Cover Letter: Your cover letter should tell us why you’re the perfect fit for this Sales Director role. Use it to connect your past experiences with our mission and the challenges we face as we grow internationally.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Builders' Merchants News
✨Know Your Stuff
Make sure you understand Safety Shield Global's products and the AI safety tech landscape. Research their edge-computing platform and how it stands out from competitors. This will help you speak confidently about how you can contribute to their growth.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully built and led sales teams in the past. Highlight your experience in scaling teams and driving performance, especially in complex environments. This is crucial for a role that demands strong people leadership.
✨Understand the Market
Familiarise yourself with the target sectors mentioned in the job description, like ports, airports, and agriculture. Be ready to discuss how you would approach these markets and what strategies you would implement to drive sales.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the company's future. Inquire about their international growth plans or how they envision transitioning to a software-driven model. This demonstrates your strategic thinking and genuine interest in the role.
