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For Companies At a Glance
- Tasks: Lead and execute innovative marketing strategies for a fast-growing pet care brand.
- Company: Join Bugalugs Pet Care, an award-winning brand passionate about pets and sustainability.
- Benefits: Flexible home-based work, direct influence on strategy, and career progression opportunities.
- Why this job: Shape the future of a beloved brand while working in a supportive, entrepreneurial environment.
- Qualifications: Proven senior marketing experience, especially in FMCG or e-commerce, with strong social media skills.
- Other info: Exciting opportunity to drive growth and engage with a passionate team.
The predicted salary is between 36000 - 60000 £ per year.
Location: Home-based (UK) with the ability to attend the office as required.
About Bugalugs Pet Care
Bugalugs Pet Care is a fast-growing, award-winning pet care brand known for high-quality, cruelty-free grooming and pet supplement products. Over the past few years, Bugalugs has experienced strong and consistent growth, expanding its product range, strengthening its presence across major UK retailers, and growing its direct-to-consumer and international footprint. With ambitious plans for continued UK and global expansion, this is an exciting time to join the business.
The Role
We are seeking an experienced and commercially minded Head of Marketing to lead and execute our marketing strategy during the next phase of growth. This is a senior leadership role reporting directly to the Owner, offering significant influence over brand direction, commercial performance, and long-term growth. The role is home-based, with flexibility to attend the office for key meetings, collaboration, and planning sessions as required.
Key Responsibilities
- Develop and own the overall marketing strategy aligned with business growth objectives.
- Lead brand positioning, messaging, and campaign planning across all channels.
- Manage a marketing team of 6 people, mentoring and developing them while setting clear objectives and performance standards.
- Lead the recruitment of new marketing roles to support continued growth.
- Build a scalable team structure for UK and international expansion.
- Oversee digital marketing performance including paid media, SEO, CRM, email, TikTok, Instagram, and other social channels.
- Drive growth and engagement on TikTok and Instagram, leveraging platform trends, content strategies, and analytics to build the brand.
- Oversee all paid partnerships, influencer activity, and affiliate programmes, ensuring strong brand alignment and ROI.
- Lead PR and communications strategy, including media relations, press coverage, product seeding, awards, and brand storytelling.
- Manage PR agencies and press relationships to maximise brand visibility and credibility.
- Drive product launches from concept to execution across DTC, retail, and international markets.
- Develop and optimise e-commerce marketing strategies, including conversion rate optimisation, online promotions, and digital sales growth.
- Manage external agencies and partners, ensuring high-quality delivery and value for money.
- Own and manage the marketing budget, ensuring strong ROI and performance tracking.
- Work closely with the Owner to align marketing, PR, and brand activity with business strategy.
- Collaborate with Sales, Product Development, and E-commerce teams to deliver integrated campaigns.
- Use data and insights to inform decision-making and optimise marketing activity.
- Represent the brand at trade shows, events, media opportunities, and key industry moments.
About You
- Proven experience in a senior marketing role, ideally within FMCG, ecommerce beauty, pet care, or consumer brands.
- Strong experience managing social media channels, with key knowledge of how to grow a brand on TikTok, Instagram, and other platforms.
- Demonstrated experience leading, developing, and scaling marketing teams, specifically managing a team of 6 people.
- Strong experience managing PR, paid partnerships, influencers, and affiliate programmes.
- Key understanding of e-commerce sales and digital retail growth strategies.
- Strong commercial mindset with a track record of driving growth in scaling businesses.
- Strong understanding of digital marketing, brand building, and performance analytics.
- Experience working in a fast-paced, high-growth environment.
- Strategic, creative thinker with hands-on execution capability.
- Excellent communication and leadership skills.
- Passion for pets and consumer brands is highly desirable.
What We Offer
- Home-based working with office access and flexibility.
- Direct reporting line to the Owner with real influence on strategy.
- Opportunity to shape brand, PR, social media, and marketing at a pivotal growth stage.
- Supportive, ambitious, and entrepreneurial team culture.
- Career progression as the business continues to scale.
Head of Marketing employer: Bugalugs Pet Care
Contact Detail:
Bugalugs Pet Care Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing achievements and campaigns. This is a great way for us to demonstrate our expertise and creativity beyond the CV.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their brand, products, and recent campaigns. We want to show that we’re genuinely interested in Bugalugs Pet Care and ready to contribute to their growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in leading marketing strategies, managing teams, and driving growth. We want to see how your skills align with our ambitious plans!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for pets and consumer brands, and explain why you’re the perfect fit for Bugalugs Pet Care. We love a good story, so make it engaging and personal.
Showcase Your Digital Savvy: Since we’re all about digital marketing, don’t forget to showcase your experience with social media channels like TikTok and Instagram. Tell us how you've driven engagement and growth on these platforms – we’re all ears!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Bugalugs Pet Care
✨Know Your Brand Inside Out
Before the interview, dive deep into Bugalugs Pet Care's products, values, and recent achievements. Understanding their brand story and how they position themselves in the market will help you articulate how your marketing strategies can align with their goals.
✨Showcase Your Leadership Style
As a Head of Marketing, you'll be leading a team. Be prepared to discuss your leadership approach, how you mentor and develop talent, and share specific examples of how you've successfully scaled teams in the past. This will demonstrate your capability to manage and inspire a marketing team.
✨Bring Data to the Table
Bugalugs is looking for someone who can drive growth through data-driven decisions. Prepare to discuss how you've used analytics to inform marketing strategies, optimise campaigns, and achieve ROI. Highlight any specific metrics or results that showcase your success.
✨Be Ready to Discuss Trends
With a focus on social media growth, especially on platforms like TikTok and Instagram, come armed with insights on current trends and how you've leveraged them in previous roles. Share creative ideas on how you would engage audiences and build brand presence on these channels.
