Marketing Manager GTM - Maternity Cover

About Us

At Bugaboo Group, our story is about people.

It’s about the parents and families who inspire us every day, and just as much about the people behind the scenes who make our products and ideas come to life.

From designers and engineers to marketers, supply chain specialists, and customer care experts, every person at Bugaboo Group plays a part in shaping the journeys of families around the world.

What connects us is more than just work.

We’re curious by nature, driven by creativity, and motivated by a shared belief that we can make life on the move easier and more joyful.

We celebrate individuality, encourage new ideas, and value collaboration across every corner of our global community.

At Bugaboo Group, you won’t just find a job, you’ll find a place where you can grow, belong, and contribute to something meaningful.

Together, we’re building products that last, a culture that inspires, and a future we’re proud to be part of.

We are currently looking for Marketing Manager GTM (Bugaboo EMEA), maternity cover.

• What will you do
• Work closely with HQ product management and brand teams, local and channel marketing teams to ensure cluster needs are considered in the GTM process for product and campaign development, cascading outcomes and project progress to broader cluster teams.
• Lead development and delivery of cluster wide campaigns, promotions and initiatives, working closely with regional marketing managers and channel owners to ensure seamless delivery and robust post activity evaluations.
• Work closely with the cluster trade team on planned and reactive trade activity, including commercial input on product launches, promotions and sales.
• Oversee the Retail Marketing Manager in the development and implementation of cluster wide POS strategy and retail marketing initiatives, driving consistency and efficiency to best represent the brand in retail partner stores.
• Oversee the EMEA Creative team in the end to end creative briefing process and delivery of local adaptations and requirements, ensuring any HQ supplied templates are fit for purpose and final outputs support premium brand positioning.
• Support the East European Marketing Manager to drive sales performance and brand awareness in the region with localized trade and brand marketing activity.
• Manage the cluster’s organic social freelancer to schedule and report on local social pages, as well as liaising regularly with HQ Social to ensure global brand alignment.
• Lead the GTM marketing team to deliver marketing campaigns and strategic brand support to distributor partners, working closely with Retail Marketing Manager and Creative Coordinator to ensure any specific needs are accounted for.
• Oversee the Translation Specialist in managing the end to end translation process for all markets and channels globally.
• Maintain the cluster GTM marketing calendar to keep the team and local marketing teams informed and on track with all launches and localization projects.
• Liaise with brand, dotcom and local marketing teams to plan and deliver homepage heroes for cluster dotcom sites.
• With your team ensure financial budget control including monthly financial reporting reviews, PO generation and approval, forecasting and budgeting as well as ensuring day to day trackers are maintained.
• Lead, motivate and develop the GTM marketing team to deliver centralized support for the EMEA cluster across multiple marketing disciplines.
• What you will bring to the table
• Extensive GTM and cross‑functional collaboration experience across regional and global teams.
• Proven track record of delivering integrated marketing campaigns that drive brand growth and sales.
• Strong leadership experience developing high-performing teams and managing multiple stakeholders.
• Experienced in strategic planning, budget management, and process optimization to deliver measurable results.

You have fluent English language skills as Bugaboo is an international company.

You relate openly and comfortably with diverse groups of people and gain the confidence and trust of others through honesty, integrity and authenticity.

And last but not least!

Live our core values: ownership, collaboration, transparency and simplicity.

Challenge yourself and the team to increase our ambition and to accomplish our mission.

Make mistakes along the way and learn from them.

What we offer

• An enthusiastic team of friendly, driven colleagues with love for our mission and brand.
• An inspirational, fast-growing international work environment in which you can make a difference and develop yourself further.
• Access to Open Up (wellness hub) - monthly wellbeing webinars, individual coaching and an Employee Assistance Program with free access to Mental Health Professionals for when times are tough.
• Holiday swap (you are free to exchange a public holiday for another day that is more important to you).
• Bugaboo Group friends & family discount.
• 23 annual leave days per calendar year and an additional day for every year of service.
• Day off on your Birthday & day off for volunteering activities.
• F&B allowance (includes food & beverages and commuting costs).
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