Corporate Marketing Manager in Birmingham

Location: Birmingham - Corporate Headquarters

Job Department: COR Customer Strategy, Marketing, & Brand Development

Reports to: Corporate Executive Director Marketing & Brand Development

Work Schedule: Hybrid (Up to 2 days remote, 3 days in office); Must be flexible

Job Type: Regular

FLSA Status: Exempt

Amount of Travel Required: Up to 15%

Buffalo Rock is an award‑winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than 123 years ago. Buffalo Rock manages the best non‑alcoholic beverage portfolio in the country, which includes several beloved global and regional brands. The Corporate Marketing Manager will be responsible for amplifying brand presence locally by spearheading integrated marketing efforts. This role is pivotal in shaping and executing impactful brand strategies, leveraging partnerships and experiential marketing to drive awareness, engagement and market share. This role also requires a dynamic individual with a strategic mindset, creative flair, and a track record of driving successful brand activation initiatives.

Essential functions:

• Develop and localize brand plans to drive profitable growth, considering local brand positioning and insights.
• Act as a brand ambassador and guardian of the brands, ensuring ideas and activations are aligned with brand guidelines.
• Proven experience leading and collaborating within teams, customers, and agency partners to translate marketing objectives into functional strategies and tactics.
• Ensure maximum use of creative assets across all channels.
• Review assets provided by the brand teams and share with Corporate Advertising and franchises in a timely manner.
• Provide detailed analysis and measurement of campaign results for product specific, brand, and seasonal marketing campaigns.
• Fulfill, activate, and track all partner assets to ensure all contractual obligations are fulfilled and brand presence and ROI are maximized.
• Ideate and identify unexpected applications of the brands that touch consumers and culture – partnerships, collaborations, brand activations.
• Champion and wield brand thinking across campaigns, concepts, and the organization; ensure authenticity and the best interests of the communities we serve.
• Present and negotiate with confidence and professionalism.
• Conduct consistent touch points with each contact to develop long‑term relationships and continually find creative solutions that go above and beyond the contract to enhance the partnership experience.
• Collaborate internally with corporate sales team and franchises on respective shared sponsor accounts.
• Provide administrative support for Rock Advertising including billing and reimbursements.
• Plan and execute the annual brand planning meeting (AOP) and Franchise Excellence.
• Consistently assess competitive strategies and uncover white space opportunities.
• Complete other activities assigned.

Other Duties and Responsibilities:

• Exhibit a high level of ethical and moral conduct while at work or in attendance of any off‑site function during work hours or after work hours while representing the Buffalo Rock Company.
• Responsible for continuous self‑improvement through the knowledge and use of all Buffalo Rock provided training.
• Ensure that every reasonable precaution is taken to protect the Company from possible damages, theft, or other liabilities.
• Honor and follow through on all business commitments.
• Embody Buffalo Rock’s Purpose of “Building brands through legendary service and remarkable people.”
• Committed to serving our communities.
• Customer success drives our success.
• Integrity matters.
• Obsessed with continuous improvement.
• We care for each other.
• Win the day.

Communication and Problem‑Solving Skills:

• Ability to communicate in writing clearly and concisely.
• Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
• Ability to take care of the customers’ needs while following company procedures.
• Ability to think creatively to produce new concepts or ideas.
• Possessing the trait of being organized or following a systematic method of performing a task.
• Ability to complete assigned tasks under stressful situations.

Skills:

• Knowledge of and ability to apply basic marketing concepts used in the development of marketing plans.
• High degree of initiative and attention to detail, and the ability to manage multiple high‑priority tasks.
• Outstanding written and verbal communications skills.
• Strong relationship‑building skills and ability to influence senior leaders.
• Proven track record of developing trust and relationships among peers and leaders.
• Ability to work with a geographically spread, culturally diverse team, stakeholders, and partners.

Required education and experience:

• Bachelor's Degree in Advertising, Marketing, Communications, Public Relations, Business, or related field.
• Minimum of five years of relevant, professional experience, with at least 3 years in brand management, advertising, marketing or sponsorships.
• Proven project management experience.
• Agency experience preferred.

Computer & Media Skills:

• Advanced experience in Microsoft Office 365 products.
• Advanced experience in social media platforms and scheduling programs.
• Experience working in Adobe Creative Suite or a similar platform preferred.

Certifications & Licenses:

• Valid driver license with a good driving record.

Tools and Technology:

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, genetic makeup, status as a protected veteran, or any other factor prohibited by applicable law.

This document does not represent a contract of employment, and the company reserves the right to change this job description and/or assign tasks for the employee to perform, as the company may deem appropriate.