Brand Activation Manager

The UK Brand Activation Manager (UK BAM) will be reporting into the Commercial Director, be part of the Operations Team and manage the development of the Marketing Assistant. The UK BAM will be responsible for developing and executing the integrated brand and trade marketing plans as well as creating and managing the marketing budget and liaising with internal stakeholders including Global Marketing, UK Operations, Finance, and the Sales Team. The UK BAM will also manage the relationships with several external customers including PR and Events agencies, third-party agency partners, buyers, and trade marketeers associated with our key customers.

Key Responsibilities

• Lead in the development of consistent brand activation and appearance/execution of Budweiser Budvar in the UK Market.
• Responsible for the creation, continued development, and execution of the annual brand plan.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Lead point of contact with the Export marketing team, representing the UK market within a team of key market brand managers.
• Ensure the brand has consistent visibility and exposure across all marketing channels.
• Utilise existing and develop new relationships with key On and Off Trade contacts to help deliver activation activity and share of voice in this channel.
• Manage POS stock and design/produce new POS materials to support the On and Off trade and maintain relevance.
• Hiring (in alignment with the Commercial Director) and managing the performance of the marketing assistant and third party suppliers.

Communications & PR

• Full responsibility for UK social media including ideation and creation (working with agency partners) of local social media content plan.
• Develop and manage the relationship with our social media, events, and PR agencies to engage with customers and reach our target consumers in an interesting and engaging way.

Experiential

• Plan and lead on the execution and project management of brand activation across trade and consumer channels including festivals, pop-ups, and beer tasting, with a focus on On-Trade.
• Be responsible for the execution phase of new Tank site launches across key cities in the UK, focusing on maximising the impact of our launch plan through the execution of PR and customer social media campaigns.

Reporting and Analysis

• Set, agree, and monitor social media KPIs - monthly reporting to Export and UK Business.
• POS management and development.
• Implementation of activation plans – ROI evaluation.

Skills & Experience

• Previous experience within trade marketing or marketing ideally with the UK beer industry, although it is not conditional.
• Great communicator with internal and external (extended) teams.
• Action-oriented and energetic, with a focused and pragmatic approach to problem solving and driven to achieve even when faced with obstacles.
• Self-starter, with the ability to handle multiple responsibilities within deadlines at short notice.
• Flexibility that comes with working in a small team and fast paced working environment – a willingness to occasionally work outside of office hours and at weekends.
• Idea generator with high level of creativity.
• Results-driven, fits naturally within a strong performance culture.
• Team-player, strong interpersonal skills are essential.
• Results Driven - experience in successfully developing and implementing brand communications plan with portfolio of evidence of success.
• Commercially driven – demonstrable track record of delivering strong ROI from activities.
• A strong understanding of the power of social media and how to execute best in class content.
• Experience in managing relationships beyond direct control.
• Great customer service and interpersonal skills.
• Full UK driving license and means of personal transport.
• Experience in customer-facing role, preferably in both On- and Off-Trade channels.
• A passion for beer.

What we can offer

• Company laptop and expensed phone.
• Monthly beer allowance.
• A positive and open work environment – we are a close-knit team and enjoy a sociable, open culture.
• Chance to gain some real responsibility and deliver results working with one of the world’s most respected beer brands.

Further Information

Please include both a cover letter and a CV. Without both, your application will be considered incomplete. In your cover letter, please indicate your salary expectation and earliest possible start date. Please send all applications in confidence to applications@budvaruk.com. Applications close on Friday 13th June 2025.

About the company

Budweiser Budvar is no ordinary brewery. We’re one of the few breweries in the world to be owned by a nation, not a corporation. There are over 400 breweries in what we like to call the ‘Republic of Beer’, but ours is the only one that is owned by the Czech people. These are exciting times to be joining Budweiser Budvar. We’re currently undertaking a global brand refresh which focuses on our national ownership, quality of ingredients, and our one brewery in Budweis, Czech Republic, providing an exciting pathway to growth bolstered by exceptionally beautiful glassware and other key branded assets. We’re a small team who passionately care about the brand and maintaining exceptionally high standards at all touch points of the business - whether that’s working with consumers, customers, our suppliers, and each other. Our company is built on excellence, from the quality of our beer to the quality of our people. We’re looking for someone to integrate into our high-performance culture to help grow the business and facilitate the next exciting chapter of Budweiser Budvar UK.