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- Tasks: Lead the vision and strategy for the PerfectDraft App, enhancing user experience and driving brand growth.
- Company: Join AB InBev, a global leader in brewing iconic beer brands.
- Benefits: Enjoy competitive pay, health perks, generous holidays, and career growth opportunities.
- Why this job: Shape a premium digital product that connects beer lovers with their favourite brews.
- Qualifications: 6+ years in product management, especially with mobile apps and consumer-facing products.
- Other info: Collaborative environment with a focus on innovation and personal development.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Purpose: Brewing the world's most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive. Our portfolio of iconic brands includes global classics like Stella Artois, Budweiser, and Corona, and wellâknown favourites such as Camden Hells, Beck's, and Leffe. We empower you to dream big, lead change, and create a longâlasting legacy. We value relentless problemâsolvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work.
The Senior Product Manager for the PerfectDraft App will lead the vision, strategy, and execution of our mobile experience across iOS and Android. You'll own the product roadmap and play a pivotal role in shaping a digital platform that connects our customers with their favourite beers, enhances their atâhome experience, and drives the growth of the PerfectDraft brand.
About PerfectDraft: PerfectDraft is AB InBev's premium atâhome beer experienceâa connected ecosystem combining hardware, digital services, and an everâgrowing range of topâquality beers on tap. We're on a mission to bring the bar experience home for beer lovers worldwide. The PerfectDraft App sits at the heart of this ecosystemâempowering users to discover new beers and manage their kegs and machine.
Duties & Responsibilities
- Product Strategy & Vision: Define and evolve the strategic roadmap for the PerfectDraft App, aligned to business and brand ambitions. Translate customer insights, market trends, and performance data into innovative, highâimpact product opportunities. Champion the app as the central hub for PerfectDraft's digital ecosystem, integrating eCommerce, personalisation, and connected device experiences. Balance consumer needs, commercial outcomes, and technical feasibility to deliver measurable business impact.
- Varied & Exciting Scope of Features: eCommerce & Fulfilment: Enable customers to buy, manage, and return their favourite kegs seamlessly through the app. Personalisation & Growth: Drive the app as a key commercial and marketing channel, using data and behavioural insights to deliver tailored recommendations, offers, and content that fuel retention and revenue growth. Connected Device Experience: Deepen engagement through smart integration with the PerfectDraft machine, allowing users to manage their machine and IoT capabilitiesâsuch as cooling modes and machine insightsâto unlock the ultimate home beer experience.
- Execution & Delivery: Partner with engineering and design teams to deliver highâquality, scalable app experiences. Lead endâtoâend product development from discovery and prioritisation to launch and iteration. Ensure seamless integration between app experiences, hardware, and eCommerce systems.
- Growth & Engagement: Develop and optimise strategies to increase active usage, retention, and repeat purchases. Partner with CRM, Marketing, and Brand teams to enhance acquisition, engagement, and loyalty. Use experimentation, analytics, and insights to refine key user journeys.
- Leadership & Collaboration: Mentor junior PMs and foster a culture of ownership, experimentation, and customer obsession. Align stakeholders across Product, Engineering, Design, Data, and Commercial teams. Represent the PerfectDraft App roadmap in leadership forums and business reviews.
Who We're Looking For: We're looking for a commercially savvy product leader who combines deep consumer empathy with a strong technical understanding. You'll be equally comfortable shaping product strategy from data and user insights as you are discussing architecture, APIs, and tradeâoffs with engineers. Above all, you'll ensure that the app becomes central to everything we do at PerfectDraftâthe hub through which our users engage, purchase, and enjoy the brand.
Required:
- 6+ years of product management experience, with at least 3 years leading mobile app products.
- Proven success launching and scaling consumerâfacing digital products.
- Strong analytical, commercial, and problemâsolving skills.
- Excellent communication and stakeholder management capabilities.
- Demonstrated ability to blend commercial acumen, user empathy, and technical fluency.
Preferred:
- Experience in eCommerce, connected devices (IoT), or lifestyle subscription products.
- Background in personalisation, loyalty, or customer lifecycle management.
- Passion for crafting premium consumer experiences that bridge physical and digital worlds.
What We Offer: A unique opportunity to shape one of AB InBev's most exciting consumer digital products. Autonomy across diverse, highâimpact product areasâfrom commerce to connected technology. A collaborative, entrepreneurial environment backed by a global brand powerhouse. Competitive compensation, bonus, and benefits package. Strong career growth opportunities across AB InBev's global digital ecosystem.
Benefits & Perks: Benefits for you and your family to help your physical and mental health. Competitive parental leave and pension double contributions. 25 days holidays per year + bank holidays. Employee benefits to help your physical and mental health and overall wellâbeing. 2 volunteer days a year to support your local community. 4 employee networks to support diversity and inclusion. Global Bonus. Private Medical Care. 26 weeks paid leave for primary caregiver.
Senior Product Manager in London employer: Budweiser Brewing Group (AB InBev)
Contact Detail:
Budweiser Brewing Group (AB InBev) Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Senior Product Manager in London
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at AB InBev. A friendly chat can sometimes lead to opportunities that arenât even advertised.
â¨Tip Number 2
Prepare for those interviews! Research the PerfectDraft App and think about how your experience aligns with their vision. Be ready to discuss how you can contribute to their mission of enhancing the at-home beer experience.
â¨Tip Number 3
Showcase your passion! When you get the chance to speak with hiring managers, let your enthusiasm for product management and the beer industry shine through. They want to see that youâre not just qualified, but genuinely excited about the role.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre serious about joining the team at AB InBev.
We think you need these skills to ace Senior Product Manager in London
Some tips for your application đŤĄ
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! Talk about why you love product management and how it connects to your experience with mobile apps. We want to see that spark!
Tailor Your CV: Make sure your CV is tailored to the Senior Product Manager role. Highlight relevant experiences, especially those related to eCommerce and connected devices. Weâre looking for specifics that show how you can drive the PerfectDraft App forward.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell your story. Use it to explain how your skills align with our mission at PerfectDraft. We want to know how you can help us create an amazing at-home beer experience!
Apply Through Our Website: Donât forget to apply through our website! Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, it shows youâre serious about joining our team!
How to prepare for a job interview at Budweiser Brewing Group (AB InBev)
â¨Know Your Product Inside Out
Before the interview, dive deep into the PerfectDraft App and understand its features, user experience, and how it fits into the broader AB InBev ecosystem. Familiarise yourself with the latest trends in mobile app development and eCommerce to show that youâre not just a product manager, but a passionate advocate for the brand.
â¨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to drive product decisions. Be ready to explain how youâve translated customer insights and market trends into successful product strategies. This will demonstrate your ability to blend commercial acumen with user empathy, which is crucial for this role.
â¨Emphasise Collaboration and Leadership
Highlight your experience working with cross-functional teams, especially in engineering and design. Share stories of how youâve mentored junior PMs or led projects that required alignment across various stakeholders. This will showcase your leadership skills and your ability to foster a culture of ownership and experimentation.
â¨Prepare for Technical Discussions
Brush up on your technical knowledge, particularly around APIs and connected devices. Be prepared to discuss how you would approach integrating the PerfectDraft App with IoT capabilities. This will show that you can comfortably navigate technical conversations while keeping the consumer experience at the forefront.
