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- Tasks: Lead data-driven strategies to enhance consumer engagement and drive business growth.
- Company: Join AB InBev, a global leader in brewing iconic beer brands.
- Benefits: Enjoy 25 holidays, health benefits, a beer allowance, and more!
- Why this job: Make an impact with data insights while working with beloved beer brands.
- Qualifications: Experience with SQL, Power BI, and a passion for data analytics.
- Other info: Dynamic culture with growth opportunities and a commitment to excellence.
The predicted salary is between 36000 - 60000 £ per year.
Brewing the world's most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive. Our portfolio includes iconic brands like Stella Artois, Budweiser, and Corona, and favorites such as Camden Hells, Beck's, and Leffe. We empower you to dream big, lead change, and create a long-lasting legacy. We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work.
What's in it for you:
- 25 holidays per year + bank holidays & holiday trading options
- Pension (up to 8% employer contribution) & income protection
- Comprehensive health & wellbeing benefits (fully funded private medical insurance, dental insurance, gym discounts, Employee Assistance Programme)
- 26 weeks paid parental leave for eligible primary caregivers
- A beer allowance to enjoy our brands
- 2 volunteer days a year to support your local community
- 4 employee networks to support diversity and inclusion
- Life assurance & charitable giving
About PerfectDraft: Here at PerfectDraft, we are on a mission to deliver the ultimate beer experience, anywhere. We believe that draught beer is the highest quality beer experience and we're bringing it to small bars and into people's homes. Our business sits at the intersection of ecommerce, technology and brewing. The PerfectDraft machine cools beer to a perfectly chilled, consistent temperature and stores it for up to 30 days. There are more than 40 beers available on PerfectDraft, all in 6-litre returnable kegs, from craft beers to Belgian and German classics. All served exactly how the brewer intended. The PerfectDraft team operates integrated with AB InBev, combining autonomy and agility with scale and expertise to transform how people drink beer in and out of home.
The Role: We're looking for a Data & Analytics Manager to join the PerfectDraft Data & Insights team in London. In this role, you'll help connect consumer data, AI, and decision-making, using insights to support strategies that enhance acquisition, retention, and lifetime value. Working closely with data engineers, marketers, and commercial teams, you'll help shape audience segmentation, personalize the consumer journey, and apply AI to deliver the right message to the right consumer at the right time.
Duties & Responsibilities:
- Maintain and develop the Power BI and AI-enhanced reporting suite, providing actionable insights across the consumer lifecycle.
- Support improvements to consumer segmentation and churn prediction models to help inform business decisions.
- Analyse data to uncover insights that drive commercial growth and enhance the customer experience.
- Work collaboratively with commercial, CRM, and product teams to deliver data-driven improvements to the consumer journey and promotional strategies.
- Use AI tools to simplify workflows, automate repetitive tasks, and make data accessible across the business.
- Promote a culture of data-informed decision-making and encourage the use of AI-powered insights across teams.
Who we're looking for:
Essential:
- Experience querying and transforming large datasets using SQL (or willingness to learn).
- Developing Power BI dashboards and data models focused on consumer metrics and lifecycle tracking.
- Using AI tools, including ChatGPT prompting or applied analytics in automation contexts.
- Strong data analytics skills, including consumer segmentation and cohort analysis.
- Clear communication skills, with the ability to translate complex insights into actionable recommendations.
Nice to Have:
- Exposure to Azure data environments.
- Familiarity with GitHub and version control practices.
- Working knowledge of Python or R for analytics.
- Familiarity with customer data platforms (CDPs).
- Understanding of AI biases and model evaluation practices.
- Background in consumer goods or eCommerce (optional; all curious, analytical candidates are encouraged to apply).
What You'll Deliver:
- Smarter consumer segmentation and more relevant targeting strategies.
- Improved retention and lifetime value through predictive churn models and personalized engagement.
- AI-assisted analytics workflows that reduce time-to-insight and improve decision quality.
- Data-led insights that drive revenue growth, NPS improvement, and volume performance across markets.
Why build your career with us: We recruit for mindset, ambition, cultural fit, and growth opportunities. Unique culture: We are proud to be part of something bigger than ourselves and are passionate about building upon our company's long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication. Brands everyone loves: We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites. Growth opportunities: Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.
Data & Analytics Manager, London employer: Budweiser Brewing Group (AB InBev)
Contact Detail:
Budweiser Brewing Group (AB InBev) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Data & Analytics Manager, London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at AB InBev. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by researching the company culture and values. AB InBev loves ownership and ambition, so think of examples from your past where you've shown these traits. Be ready to share!
✨Tip Number 3
Showcase your skills with a portfolio or case studies. If you’ve worked on data analytics projects, bring them to the table. It’s a great way to demonstrate your expertise and problem-solving abilities.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the AB InBev family.
We think you need these skills to ace Data & Analytics Manager, London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for data and analytics shine through! We want to see how excited you are about using insights to drive business decisions and enhance consumer experiences.
Tailor Your CV: Make sure your CV is tailored to the role. Highlight your experience with SQL, Power BI, and any AI tools you've used. We love seeing how your skills align with what we're looking for, so don’t hold back!
Be Clear and Concise: Keep your application clear and to the point. Use straightforward language to explain your achievements and how they relate to the role. We appreciate candidates who can communicate complex ideas simply!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Budweiser Brewing Group (AB InBev)
✨Know Your Data
Make sure you brush up on your data analytics skills, especially with SQL and Power BI. Be ready to discuss how you've used these tools in past roles to drive insights and support business decisions.
✨Showcase Your Problem-Solving Skills
AB InBev values relentless problem-solvers, so come prepared with examples of challenges you've faced in previous roles. Highlight how you approached these issues and the results you achieved through resilience and hard work.
✨Understand the Consumer Journey
Familiarise yourself with consumer segmentation and lifecycle tracking. Be ready to discuss how you can apply AI tools to enhance the consumer experience and improve retention strategies.
✨Communicate Clearly
Practice translating complex data insights into actionable recommendations. Clear communication is key, so think about how you can convey your ideas effectively during the interview.
