Data & Analytics Manager, London

Brewing the world’s most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive. Our portfolio includes iconic brands like Stella Artois, Budweiser, and Corona, and favorites such as Camden Hells, Beck’s, and Leffe. We empower you to dream big, lead change, and create a long-lasting legacy. We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work.

What’s in it for you:

• 25 holidays per year + bank holidays & holiday trading options
• Pension (up to 8% employer contribution) & income protection
• Comprehensive health & wellbeing benefits (fully funded private medical insurance, dental insurance, gym discounts, Employee Assistance Programme)
• 26 weeks paid parental leave for eligible primary caregivers
• A beer allowance to enjoy our brands
• 2 volunteer days a year to support your local community
• 4 employee networks to support diversity and inclusion
• Life assurance & charitable giving

About PerfectDraft: Here at PerfectDraft, we are on a mission to deliver the ultimate beer experience, anywhere. We believe that draught beer is the highest quality beer experience and we’re bringing it to small bars and into people’s homes. Our business sits at the intersection of ecommerce, technology and brewing. The PerfectDraft machine cools beer to a perfectly chilled, consistent temperature and stores it for up to 30 days. There are more than 40 beers available on PerfectDraft, all in 6-litre returnable kegs, from craft beers to Belgian and German classics. All served exactly how the brewer intended. The PerfectDraft team operates integrated with AB InBev, combining autonomy and agility with scale and expertise to transform how people drink beer in and out of home.

The Role: We’re looking for a Data & Analytics Manager to join the PerfectDraft Data & Insights team in London. In this role, you’ll help connect consumer data, AI, and decision-making, using insights to support strategies that enhance acquisition, retention, and lifetime value. Working closely with data engineers, marketers, and commercial teams, you’ll help shape audience segmentation, personalize the consumer journey, and apply AI to deliver the right message to the right consumer at the right time.

Duties & Responsibilities:

• Maintain and develop the Power BI and AI-enhanced reporting suite, providing actionable insights across the consumer lifecycle.
• Support improvements to consumer segmentation and churn prediction models to help inform business decisions.
• Analyse data to uncover insights that drive commercial growth and enhance the customer experience.
• Work collaboratively with commercial, CRM, and product teams to deliver data-driven improvements to the consumer journey and promotional strategies.
• Use AI tools to simplify workflows, automate repetitive tasks, and make data accessible across the business.
• Promote a culture of data-informed decision-making and encourage the use of AI-powered insights across teams.

Who we’re looking for:

Essential:

• Experience querying and transforming large datasets using SQL (or willingness to learn).
• Developing Power BI dashboards and data models focused on consumer metrics and lifecycle tracking.
• Using AI tools, including ChatGPT prompting or applied analytics in automation contexts.
• Strong data analytics skills, including consumer segmentation and cohort analysis.
• Clear communication skills, with the ability to translate complex insights into actionable recommendations.

Nice to Have:

• Exposure to Azure data environments.
• Familiarity with GitHub and version control practices.
• Working knowledge of Python or R for analytics.
• Familiarity with customer data platforms (CDPs).
• Understanding of AI biases and model evaluation practices.
• Background in consumer goods or eCommerce (optional; all curious, analytical candidates are encouraged to apply).

What You’ll Deliver:

• Smarter consumer segmentation and more relevant targeting strategies.
• Improved retention and lifetime value through predictive churn models and personalized engagement.
• AI-assisted analytics workflows that reduce time-to-insight and improve decision quality.
• Data-led insights that drive revenue growth, NPS improvement, and volume performance across markets.

Why build your career with us: We recruit for mindset, ambition, cultural fit, and growth opportunities.

Unique culture: We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.

Brands everyone loves: We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites.

Growth opportunities: Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.