Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Book advertising space across various media platforms and analyse campaign effectiveness.
- Company: Dynamic advertising agency with a focus on creativity and innovation.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Why this job: Join a vibrant team and shape impactful advertising campaigns that reach diverse audiences.
- Qualifications: GCSEs in English and maths; experience in media or advertising is a plus.
- Other info: Exciting career progression opportunities in a fast-paced environment.
The predicted salary is between 28800 - 48000 £ per year.
Also known as: Media buyer, TV, radio or digital buyer, out of home buyer
What you’ll do
Media buyers book advertising space in newspapers and magazines, and on TV, radio and the internet.
Day-to-day tasks
- identify the target audience and decide how to reach them through advertising
- keep up with industry research into people’s lifestyles
- build relationships with clients and media sales companies
- negotiate for the most suitable advertising spots at the best rates
- prepare costings for clients
- analyse sales data, to judge a campaign’s effectiveness
Working environment
You could work in an office or at a client’s business.
Where you could work
You could work in an office or at a client’s business.
Uniform
You may need to wear smart business dress.
Working hours
38 to 40 hours per week
When you could work
9am to 5pm
Skills you’ll need
- knowledge of media production and communication
- the ability to use your initiative
- the ability to organise your time and workload
- patience and the ability to remain calm in stressful situations
- to be thorough and pay attention to detail
- to be flexible and open to change
- the ability to come up with new ways of doing things
- to be able to use a computer and the main software packages competently
How to become one
You can get into this job through:
- a university course
- working towards this role
- specialist courses run by professional bodies
You could do a related apprenticeship like an assistant buyer higher apprenticeship or an advertising media executive advanced apprenticeship.
With experience these may give you some of the skills, knowledge and industry contacts you need to move into advertising media buying roles.
You\’ll usually need:
- 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
- 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship
- You\’ll find it useful to get experience to help you understand the industry and to meet people who may help you find paid work. You could try: work experience; internships; temporary employment
- You could contact agencies directly to ask about placements, and make industry contacts through social networking sites like Twitter or LinkedIn.
- You could start in a junior position like office assistant in a small advertising agency and work your way up through training and promotion.
Other routes
- You could study the Foundation Certificate offered by the Institute of Practitioners in Advertising if you have less than a year’s experience in an advertising, marketing or communications role.
Career path and progression
- You might choose to specialise in buying radio, online or television advertising.
- You could eventually become a media manager of an agency, or move into media planning, account planning or account management.
#J-18808-Ljbffr
Advertising media buyer employer: Bucks Skills Hub
Contact Detail:
Bucks Skills Hub Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Advertising media buyer
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. Building relationships can open doors to opportunities that aren’t even advertised.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your knowledge of media production and communication. Share examples of how you've used your initiative and creativity in past roles to impress them!
✨Research is Key
Stay updated on industry trends and audience behaviours. This not only helps you in interviews but also shows that you're genuinely interested in the role. Plus, it gives you great talking points when discussing strategies with potential employers.
✨Apply Through Our Website
Don’t forget to check out our website for job openings! Applying directly through us can give you an edge, as we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Advertising media buyer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the advertising media buyer role. Highlight any relevant experience, skills, and achievements that align with what we’re looking for. A personalised CV shows us you’re genuinely interested!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about media buying and how your background makes you a great fit. Keep it engaging and don’t forget to mention any specific campaigns or projects you’ve worked on.
Showcase Your Skills: We want to see your skills in action! If you have experience with data analysis or negotiation, make sure to include examples in your application. This will help us understand how you can contribute to our team.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we do!
How to prepare for a job interview at Bucks Skills Hub
✨Know Your Audience
Before the interview, research the company’s target audience and their advertising strategies. This will help you demonstrate your understanding of the role and how you can contribute to reaching those audiences effectively.
✨Showcase Your Negotiation Skills
Prepare examples of past experiences where you successfully negotiated deals or secured advantageous advertising spots. Highlighting these skills will show that you can handle the financial aspects of media buying with confidence.
✨Stay Calm Under Pressure
Media buying can be stressful, especially when deadlines are tight. Be ready to discuss how you manage stress and maintain focus during busy periods. Sharing specific strategies you've used in the past can impress your interviewers.
✨Be Flexible and Open to Change
The advertising landscape is always evolving. During the interview, express your willingness to adapt and learn new tools or methods. Mention any recent trends or technologies you've explored to show you're proactive about staying current.
