Brand Copywriter – Creative Campaigns & Voice in High Wycombe

Full Time (37hrs per week) - Permanent - High Wycombe Campus & Hybrid

Salary - £33,951 - £37,694 per annum

At Buckinghamshire New University, we are challenging the higher education status quo. We are doing things differently because our students, our staff, and our world need us to. It’s an exciting moment to join us. We are boldly reimagining what a university can be: a place rooted in social mobility, a community where difference is celebrated, and an institution that empowers people to become more than they thought possible.

We are looking for a brilliant copywriter with a sharp eye and standout writing skills to help drive integrated campaigns that attract, convert and retain students. Our University’s DRIVE values are at the heart of all that we do. We are united in being dynamic, responsible, inclusive, visionary and empowering to ensure that we provide the best experience to our learners and offer excellent service to our partners and to each other as colleagues.

What We Offer:

• A generous holiday entitlement (30 days per annum, plus bank holidays & closure days)
• Hybrid working (dependent on business needs)
• Training & development support opportunities
• Contributory pension scheme
• Discounted gym membership for our on-site gym
• A range of staff discounts with major retailers

If you have the qualities and attributes representative of the University’s values and ambition, we would be delighted to hear from you. For further information about this role please contact Bryan.Marshe@bnu.ac.uk. All applications are to be made in full and online.

BNU is proud to have a diverse community and a strong track record of diversity, equity and inclusion. We are committed to promoting an inclusive and diverse workplace and aim to continue building an environment where everyone thrives and can be themselves. We therefore particularly encourage applications from candidates who are likely to be underrepresented in BNU’s workforce.

Closing Date: 17th April 2026

Interview Date: W/C 27th April 2026

If you are successful in securing an interview for the role, you will be required to provide proof of eligibility to work in the UK.

Job Purpose: To champion the University’s creative vision and solidify its new brand identity, this role requires exceptional writing and storytelling skills. You will be a vital member of the in-house creative agency, focusing on external marketing efforts for diverse audiences. This position involves inspiring and managing all BNU copy, promoting an innovative and collaborative culture, and delivering narratives that enhance institutional reputation and support strategic goals.

Main Duties & Responsibilities Of The Role:

• Checking briefs from clients to ensure that the scope of the project is clearly defined and the outcome is identified
• Deliver copy with clarity; on brand; for all digital channels, websites, emails, socials and print.
• Act as a tone of voice guardian in collaboration with senior marketing and communication leads, providing consistency.
• Understand target audiences, industry trends, and client products to tailor messaging.
• Ensure compliance with copyright laws, brand guidelines, accessibility standards, and legal requirements across all creative outputs.
• Proof-reading content for spelling/grammar and incorporating SEO techniques to improve organic traffic.
• Build strong working relationships with all key internal and external stakeholders.
• Exceptional command of grammar, spelling, and tone.
• Ability to brainstorm original ideas and concepts, providing recommendations.
• Comply with relevant legislative and other requirements (e.g., the Data Protection Act 2018 and GDPR; Health and Safety; UKVI; and Equality and Diversity) in all working practices.

PERSON SPECIFICATION - Essential Criteria Only:

• Bachelor’s degree in English, Communications, Journalism, a related field or equivalent professional experience.
• Professional copywriting experience in-house or agency.
• Strong background in creating social-first content across Twitter/X, Meta, Instagram, LinkedIn and other channels.
• Demonstrated ability to write clear and engaging content for a variety of digital products and platforms.
• Ability to simplify complex ideas into impactful copy.
• Organised and able to deliver on deadlines with attention to detail.
• Proficient in the use of Microsoft tools.
• Effective, collaborative communication skills.
• Proactive can-do attitude, a real team player.
• Ability to manage and prioritise (with the help of the team) multiple projects and deadlines.

BEHAVIOURAL INDICATORS: The BNU Behaviours Framework (BBF) is a framework for all University staff that sets out the key behaviours that exemplify the DRIVE values and ethos of the University.