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- Tasks: Lead and execute innovative marketing strategies for a fast-growing property rental group.
- Company: Dynamic residential property group with a focus on growth and brand development.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Why this job: Shape the future of marketing in a thriving sector and make a real impact.
- Qualifications: Proven experience in senior marketing roles, ideally in property or related sectors.
- Other info: Collaborative environment with direct influence at board level.
The predicted salary is between 48000 - 72000 £ per year.
Location: Remote (with weekly travel to London and Manchester office)
Reporting to: CEO
About the Role
We are seeking an experienced Senior Marketing Manager to lead and deliver the end-to-end marketing strategy across a fast-growing residential property group, including Build to Rent (BTR) and single-family rental portfolios. This is a senior leadership role with full accountability for brand, performance marketing, PR, B2C and B2B strategy, investor communications and resident experience. The successful candidate will act as a brand guardian across multiple portfolios while driving measurable commercial impact on occupancy, revenue growth and long-term brand equity.
Key Responsibilities
- Own and execute the group-wide marketing strategy across BTR and other residential models
- Lead, develop and performance-manage the marketing team
- Set and manage portfolio, development and corporate marketing budgets
- Act as brand guardian, ensuring consistency across portfolios, schemes and channels
Brand Growth & Resident Experience
- Lead the continued growth of the group’s consumer-facing BTR brand across all touchpoints
- Oversee customer and resident communications, optimising the end-to-end journey
- Drive resident engagement through on-site events, initiatives and digital campaigns
- Ensure strong brand visibility across digital, social, content, portals and OOH
- Deliver marketing strategies, campaign plans and experience initiatives for each portfolio
- Support new scheme launches with best-in-class mobilisation and lease-up strategies
- Monitor and optimise campaign performance across all channels
- Work closely with leasing, mobilisation and operations teams to ensure aligned execution
PR, B2B & Industry Presence
- Lead PR strategy with external agencies, including media coverage, awards and reputation management
- Own B2B marketing strategy, planning and performance tracking
- Oversee industry events, panels and speaking opportunities
- Support business development, investor communications and new business pitches
Stakeholder & Investor Engagement
- Present marketing performance and insights to the board and senior stakeholders
- Support investor-facing communications and tender submissions
- Manage external creative, PR and digital agencies to a high standard
About You
- Proven senior marketing leader with multi-channel expertise, ideally within property, BTR or a related sector
- Strong people leadership and stakeholder management skills
- Commercially focused, with experience linking marketing activity to growth, occupancy and revenue
- Confident operating across both B2C and B2B marketing environments
- Data-driven, with strong reporting and performance optimisation capability
- Excellent communication, presentation and influencing skills
Qualifications
- Degree-educated or equivalent professional experience
Why Join?
This is a rare opportunity to shape and lead marketing at group level within a growing residential platform, with genuine influence at board level and the ability to build brands, teams and strategies from the top.
Senior Marketing Manager - Property Rental in London employer: Buckden Partners
Contact Detail:
Buckden Partners Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - Property Rental in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local property events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their brand, values, and recent projects. We want you to walk in feeling confident and ready to show how you can drive their marketing strategy forward.
✨Tip Number 3
Showcase your achievements with data! When discussing your past roles, highlight specific metrics that demonstrate your impact on growth and revenue. We love seeing numbers that back up your claims!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for passionate candidates who are ready to make a difference.
We think you need these skills to ace Senior Marketing Manager - Property Rental in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Manager. Highlight your experience in property marketing, B2C and B2B strategies, and any leadership roles you've held. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about property rental marketing and how you can drive brand growth. Be sure to mention specific achievements that demonstrate your impact in previous roles.
Showcase Your Data Skills: Since we're all about data-driven decisions, make sure to include examples of how you've used data to optimise marketing campaigns. We love seeing numbers that back up your success, so don’t hold back on the metrics!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, it shows you're keen to join our team at StudySmarter!
How to prepare for a job interview at Buckden Partners
✨Know Your Marketing Metrics
Make sure you brush up on key marketing metrics relevant to the property rental sector. Be ready to discuss how you've used data to drive occupancy and revenue growth in your previous roles. This shows that you're not just a creative thinker but also a commercially savvy marketer.
✨Showcase Your Leadership Skills
As a Senior Marketing Manager, you'll be leading a team. Prepare examples of how you've successfully managed and developed teams in the past. Highlight specific instances where your leadership directly contributed to successful marketing campaigns or improved team performance.
✨Understand the Brand's Voice
Familiarise yourself with the company's brand and its positioning in the market. Be prepared to discuss how you would act as a brand guardian and ensure consistency across various portfolios. This will demonstrate your commitment to maintaining and enhancing brand equity.
✨Prepare for Stakeholder Engagement
Since you'll be presenting to the board and senior stakeholders, practice articulating your marketing strategies and performance insights clearly and confidently. Think about how you can tailor your communication style to engage different audiences effectively.
