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- Tasks: Lead exciting marketing campaigns and events for Braintree and Clarks Village.
- Company: Join Landsec, a forward-thinking company that values diversity and community.
- Benefits: Enjoy competitive salary, generous leave, private medical insurance, and a performance bonus.
- Why this job: Make a real impact in vibrant retail destinations while developing your marketing skills.
- Qualifications: Experience in B2C marketing, social media management, and event planning required.
- Other info: Flexible working with opportunities for volunteering and personal development.
The predicted salary is between 36000 - 60000 Ā£ per year.
Fullātime role based at Braintree Village, working 3 days per week and travelling to Clarks Village in Somerset two days a month.
Key Responsibilities
- Support delivery of the Braintree Village and Clarks Village annual marketing strategy through media, social media, PR, events, promotions and digital growth initiatives.
- Serve on a project team for centralised multiāsite promotions and campaigns across the Landsec portfolio.
- Unlock key consumer insight and deliver core elements of the marketing plan, including handsāon campaigns and tactical events with brands, cultural partners, BIDs, councils and tourism affiliates.
- Lead handsāon marketing across the two flagship retail destinations, including local PR, community partnerships and media plans.
- Own and deliver the marketing strategy covering campaigns, promotions, social, PR, events and digital activity, building relationships with centre teams, agencies and brand partners.
- Implement assetālevel branding and creative across wayfinding, POS, digital, PR, events and brand partner promotions.
- Use consumer insight, performance data and KPIs to evaluate impact and inform planning, reporting to senior marketing.
- Work closely with central teams, agencies and Digital Marketing Managers to deliver engaging digital, social and website content.
- Act as guardian of both websites and PLUS+ content, ensuring accurate, timely and compelling listings and offers.
- Build and maintain local PR activity, community partnerships and engage stakeholders to drive fame and engagement.
- Support delivery of media plans, commercial events, brand experiences and promotions, ensuring operational excellence and H&S compliance.
- Contribute to central, multiāsite campaigns and initiatives, collaborating with marketing, guest experience and community teams.
Requirements
- Demonstrable experience in B2C marketing, delivering integrated marketing campaigns, promotions and activations with clear, measurable ROI.
- Strong experience in social media management and content creation, including content planning, curation, realātime content gathering and copywriting across channels.
- Proven event management and experiential marketing experience, including event ideation, planning, operational delivery, stakeholder coordination and postāevent evaluation.
- Strong analytical skills with experience interpreting marketing performance data and consumer insight, including customer behaviour, campaign performance, brand awareness and destination KPIs.
- Highly organised and collaborative professional with stakeholder management and business development experience, able to work crossāfunctionally with internal teams, agencies and thirdāparty partners.
- Adaptability to new technologies and digital platforms.
Salary: Competitive.
Benefits
- Performance based annual bonus plan.
- 25 days annual leave (plus bank holidays), rising to 27 days after 2 years and the option to purchase up to 10 additional days each year; plus a threeāday December festive break and a special 'My Day' for your choice.
- Enhanced pension contributions ā Landsec will contribute up to 10.5% subject to your contribution.
- Private medical insurance, Health Cash Plan, Life assurance and income protection.
- Enhanced maternity, adoption, shared parental leave policies.
- Two share plans enabling participation in company success.
- Up to 4 working days per year to volunteer and 'Give As You Earn' programme with 20% topāup.
- Employee assistance programme, digital GP, cycle to work scheme, mindfulness app and health app supporting fertility and menopause.
Diversity and Inclusion
At Landsec, we value diversity and inclusion. We work to reflect the communities we serve and empower everyone to realise their potential. If you need information in a different format or assistance to apply to our roles, please email recruitment partners.
Seniority level: MidāSenior level
Employment type: Fullātime
Job function: Marketing
Industries: Marketing Services
Marketing Manager - Braintree Village and Clarks Village in London employer: Buchanan Galleries
Contact Detail:
Buchanan Galleries Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Marketing Manager - Braintree Village and Clarks Village in London
āØTip Number 1
Network like a pro! Get out there and connect with people in the marketing industry. Attend events, join online forums, and donāt be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
āØTip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns, social media content, and event management successes. This is your chance to shine and demonstrate what you can bring to the table.
āØTip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially around community engagement and digital growth initiatives. We want to see your passion for the role!
āØTip Number 4
Donāt forget to apply through our website! Itās the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. Letās make it happen!
We think you need these skills to ace Marketing Manager - Braintree Village and Clarks Village in London
Some tips for your application š«”
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your B2C marketing experience and any integrated campaigns you've delivered. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for marketing and how you can contribute to Braintree Village and Clarks Village. Donāt forget to mention specific projects or achievements that relate to the job description.
Show Off Your Analytical Skills: Since we value data-driven decisions, make sure to include examples of how you've used performance data to inform your marketing strategies. We love seeing how youāve turned insights into action!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. Itās the best way for us to receive your application and keep track of it. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Buchanan Galleries
āØKnow Your Marketing Stuff
Make sure you brush up on your B2C marketing knowledge. Be ready to discuss integrated campaigns you've worked on, especially those with measurable ROI. Think of specific examples that showcase your skills in social media management and event planning.
āØShow Off Your Analytical Skills
Prepare to talk about how you've used data to inform your marketing strategies. Bring examples of how you've interpreted performance data and consumer insights to drive successful campaigns. This will show that you can not only create but also evaluate effective marketing initiatives.
āØBe a Team Player
Since this role involves collaboration with various teams and stakeholders, be ready to share experiences where you've successfully worked cross-functionally. Highlight your organisational skills and how you've managed relationships with agencies and partners to achieve common goals.
āØGet Familiar with the Brands
Research Braintree Village and Clarks Village before your interview. Understand their brand positioning, target audience, and recent marketing efforts. This will help you tailor your responses and demonstrate your genuine interest in the role and the company.
