Business Development Manager in London

Overview

Our client is an exciting, fast-growing technology company based in Oxfordshire. We are a value-added distributor acting as a supply chain partner to many well-established vendors and brands, supplying enterprise-level Wi‐Fi, Point-to-Point and security technologies to a high-demand market. The company is privately owned, award-winning, with continual rapid growth since 2005. The headquarters are in a rural Oxfordshire setting. We are expanding our team to support the continued growth of TP-Link VIGI surveillance and security product line.

Position Summary

As a Business Development Manager for TP-Link VIGI Solutions, you will be responsible for growing revenue and market share by building relationships, generating leads, and closing business across both existing and new reseller partners. The role will be evenly split between account development of current customers (50%) and targeting competitive vendors' customers to gain market share (50%).

Principal Duties

• Account Development (50%)

• Manage and grow revenue within an assigned portfolio of existing reseller partners.
• Identify upsell and cross-sell opportunities within the TP-Link VIGI product range.
• Conduct regular partner calls, webinars, and meetings to educate and promote new offerings.
• Collaborate with internal teams to drive demand generation campaigns and follow up on leads.
• Track and report on pipeline and forecast growth.
• Cross-sell the organisation's products into the customers to increase the overall revenue spend of the account.

• Identify and approach potential partners currently aligned with competitive surveillance vendors (e.g., Hikvision, Dahua, Ubiquiti).
• Position TP-Link VIGI as a compelling alternative based on value, quality, service, and channel support.
• Build tailored propositions to convert competitor business to TP-Link.
• Work closely with the marketing team to drive targeted campaigns and events.
• Build and manage a competitive displacement pipeline.

Knowledge & Skill Requirements

• Proven experience in business development or sales, ideally within IT distribution or a surveillance/security background.
• Strong understanding of channel sales and partner ecosystems.
• Knowledge or experience with CCTV, surveillance, or TP-Link products is highly desirable.
• Excellent communication, negotiation, and presentation skills.
• Self-motivated, target-driven and able to manage multiple priorities.
• Competence with CRM systems and pipeline management tools.
• Excellent telephone skills.
• High degree of accuracy.
• Demonstrated ability to prioritise issues.
• Must be able to deal with technical product information.
• Ability to build strong working relationships both internally and externally.
• Excellent communication skills both verbal and written.
• Ability to persuade, influence and negotiate effectively at all levels within and outside the organisation.

Benefits

• Commission
• Hybrid Working
• Learning and Development Plan
• Pathway Training Platform
• Motivosity Reward and Recognition system
• On Site Gym
• Perk Vouchers
• Pool table/ Batak/Table Football
• 25 days holiday
• 1 Well Being day
• Birthday Bonus
• Anniversary Bonus
• Pension Scheme
• Medical Scheme
• Sick Pay
• Life Insurance 4 x salary