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- Tasks: Lead marketing strategy and campaigns for a unique visitor destination.
- Company: Dalkeith Country Park, a vibrant and diverse visitor attraction.
- Benefits: Private health cover, six weeks holiday, gym discounts, and wellbeing support.
- Other info: Join a passionate team and enjoy excellent career growth opportunities.
- Why this job: Make a real impact on Scotland's heritage and visitor experience.
- Qualifications: Senior marketing experience in visitor or hospitality sectors required.
The predicted salary is between 40000 - 45000 £ per year.
Dalkeith Country Park is a commercially diverse and high-profile visitor destination, combining parkland, historic buildings, retail, food and beverage, play, wellbeing and an evolving programme of events and experiences.
As Marketing Manager you will lead strategy and delivery across Dalkeith Country Park’s Restoration Yard, Fort Douglas and Palace, driving commercial income, visitor numbers, ticket sales and brand reputation. You’ll lead integrated campaigns across digital, content, events and on‑site channels; manage and develop the marketing team; oversee budgets; and use analytics and AI tools to optimise performance.
This is a unique opportunity to lead marketing for one of Scotland’s most distinctive country park and palace destinations, working across a rich mix of visitor experience heritage, landscape, retail, hospitality and events. Making a tangible impact on growth, visibility and visitor experience through strong planning, prioritisation and collaboration with senior leaders, you will have real influence over strategy and delivery.
Passionate, creative, and commercially focused, you’ll bring senior marketing experience in visitor, heritage, hospitality, leisure or destination‑led environments. With strong digital marketing experience, proven leadership skills, and the ability to translate plans into action, the successful candidate will relish the opportunity to shape the marketing of one of Scotland’s most distinctive destinations.
We offer excellent benefits including private health cover, six weeks of holiday, gym and shopping discounts, cycle to work scheme, and wellbeing related support and resources.
The closing date for applications is 18 May.
Marketing Manager in Dalkeith employer: Buccleuch
Contact Detail:
Buccleuch Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Dalkeith
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and achievements. This will give you an edge during interviews and show employers exactly what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Dalkeith Country Park and its marketing strategies. Tailor your answers to reflect how your experience aligns with their goals, especially in driving visitor numbers and enhancing brand reputation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the easiest way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team at Dalkeith Country Park.
We think you need these skills to ace Marketing Manager in Dalkeith
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in visitor, heritage, and hospitality marketing, and don’t forget to showcase your digital marketing skills!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for the role and how your creative ideas can drive growth at Dalkeith Country Park. Be sure to mention specific experiences that align with the job description.
Showcase Your Leadership Skills: Since this role involves managing a team, make sure to highlight your leadership experience. Share examples of how you've successfully led teams in the past and how you plan to inspire and develop the marketing team at Dalkeith.
Apply Through Our Website: We encourage you to apply through our website for a smooth application process. Click on ‘Easy Apply’ and remember to include both your CV and cover letter. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Buccleuch
✨Know Your Audience
Before the interview, take some time to research Dalkeith Country Park. Understand their mission, values, and recent marketing campaigns. This will help you tailor your responses and show that you're genuinely interested in the role and the company.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your senior marketing experience, especially in visitor or heritage environments. Highlight how you've successfully led campaigns, managed teams, and used analytics to drive results. Be ready to discuss the impact of your work.
✨Be Creative with Ideas
Think about innovative marketing strategies that could benefit Dalkeith Country Park. Whether it's a unique digital campaign or an engaging event idea, come prepared to share your thoughts. This shows your passion for the role and your ability to think outside the box.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Ask about the current marketing challenges they face or how they measure success in their campaigns. This not only demonstrates your interest but also gives you valuable insights into the role and the company.