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For Companies At a Glance
- Tasks: Lead regional marketing efforts and create impactful content across Europe.
- Company: Join BTS, a dynamic player in business consulting with a collaborative culture.
- Benefits: Full-time role with competitive salary and opportunities for professional growth.
- Why this job: Shape marketing strategies and make a real impact in a fast-paced environment.
- Qualifications: Experience in B2B marketing and strong communication skills required.
- Other info: Work from our Portsmouth office with occasional travel to London.
The predicted salary is between 36000 - 60000 ÂŁ per year.
BTS Europe is expanding and marketing is a vital driver of visibility, demand generation, and client engagement. We are looking for a highly collaborative Regional Marketing Lead to support and execute our marketing efforts across Europe. This is an excellent opportunity for someone with proven experience in a B2B marketing role who enjoys both shaping direction and delivering hands‑on execution. You will partner closely with senior leaders in the region to drive a content‑based marketing strategy, while also coordinating with our global marketing teams.
Key Responsibilities
- Marketing Planning & Coordination: Deliver the regional marketing plan and calendar for BTS Europe, guiding our brand development, POV penetration and new client acquisition. Align messaging and positioning across countries and ensure consistency with global brand guidance. Adapt global content and campaigns for local needs in collaboration with Heads of Office and regional subject matter experts.
- Campaigns, Content & Thought Leadership: Partner with regional Subject Matter Experts and Go‑to‑Market leaders to identify priority strategic content themes and create relevant content (case studies, blogs, white papers, articles) to showcase BTS’s expertise and points of view. Collaborate with the Global Marketing content team to leverage and share output across the region and globally. Lead content planning and posting for the BTS Europe LinkedIn channel. Support PR activities in partnership with Global Marketing. Leverage AI tools appropriately to enhance content creation, insight generation, and campaign delivery.
- Demand Generation & Sales Enablement: Partner with Business Development and Sales Enablement to support outreach, lead generation, and prospect engagement. Ensure effective use of Salesforce, Pardot, and other marketing tools to track activity and generate insights.
- Measurement, Insights & Continuous Improvement: Monitor and report on campaign performance and marketing impact. Track competitor activity and market trends to shape future content themes and investments. Share insights proactively to help the function prepare for future technological and market shifts, particularly related to AI and digital transformation.
- Collaboration & Support: Work closely with European senior leaders and Centres of Expertise who develop our point of view and research to inform our work and drive our marketing initiatives. Coordinate with Global Marketing on content, PR, digital activities, and website updates. Provide occasional guidance to junior marketing or Business Development colleagues supporting regional efforts.
Required Skills And Experience
- Proven experience in a B2B marketing role, ideally in a professional services environment.
- Strong written and verbal communication skills, with experience developing content for business audiences.
- Ability to work effectively with senior stakeholders and influence through strong relationships and clear communication.
- Demonstrated ability to incorporate AI tools into marketing processes and a forward‑looking mindset about emerging technologies and their impact.
- Experience with content‑based marketing and running multi‑channel campaigns.
- Ability to synthesise industry and market trends into practical go‑to‑market insights.
- Comfortable working across multiple geographies and collaborating with global teams.
- Knowledge of Salesforce, Pardot or other marketing automation tools (desired).
- Ability to work from our Portsmouth office (Lakeside North Harbour, in office 3 days per week) and travel to our London office occasionally.
Please note that we are unable to provide sponsorship for this role so any candidate must have the right to live and work in the UK.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Strategy/Planning and Information Technology
Industry: Business Consulting and Services
Regional Marketing Lead, Europe in Portsmouth employer: BTS
Contact Detail:
BTS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Lead, Europe in Portsmouth
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is a great way to demonstrate your expertise and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you can contribute to their goals, especially in marketing strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Regional Marketing Lead, Europe in Portsmouth
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Regional Marketing Lead role. Highlight your B2B marketing experience and how it aligns with our needs at BTS. We want to see how you can bring your unique skills to the table!
Showcase Your Content Skills: Since content creation is key for this role, include examples of your previous work. Whether it's case studies, blogs, or white papers, we want to see how you've engaged audiences and driven demand in the past.
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and avoid jargon. We appreciate a well-structured application that gets straight to the point—just like we do in our marketing strategies!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at BTS
✨Know Your Marketing Stuff
Make sure you brush up on your B2B marketing knowledge, especially in professional services. Be ready to discuss your past experiences and how they relate to the role. Think about specific campaigns you've led and the results they achieved.
✨Showcase Your Collaboration Skills
This role requires working closely with senior leaders and global teams. Prepare examples of how you've successfully collaborated in the past. Highlight your ability to influence stakeholders and align messaging across different regions.
✨Get Familiar with AI Tools
Since leveraging AI tools is part of the job, be prepared to discuss how you've used them in your previous roles. Share any insights on how these tools can enhance content creation and campaign delivery, showing that you're forward-thinking.
✨Prepare for Questions on Measurement and Insights
Expect questions about how you track campaign performance and market trends. Have examples ready that demonstrate your analytical skills and how you've used insights to shape future marketing strategies.
