At a Glance
- Tasks: Lead marketing strategies for neurology and rare disease brands, managing P&L and training sales teams.
- Company: Join BTG Pharmaceuticals, now SERB Pharmaceuticals, a leader in healthcare innovation.
- Benefits: Competitive salary, career growth, and the chance to make a difference in healthcare.
- Other info: Opportunity to work cross-functionally and enhance your professional network.
- Why this job: Shape impactful marketing strategies and collaborate with diverse teams in a dynamic environment.
- Qualifications: 2+ years of marketing experience in healthcare and strong project management skills.
The predicted salary is between 40000 - 50000 £ per year.
BTG Pharmaceuticals (now SERB Pharmaceuticals) is seeking a Brand Manager to oversee marketing strategies for designated brands within the portfolio. The role involves managing P&L, implementing marketing plans, and supporting sales teams through effective training and communication initiatives.
Ideal candidates will have at least 2 years of marketing experience in the healthcare sector and possess robust project management and interpersonal skills. This position provides opportunities to work cross-functionally and requires attention to detail.
Brand Strategy Lead – Neurology & Rare Disease in Weybridge employer: BTG Pharmaceuticals (now SERB Pharmaceuticals)
At SERB Pharmaceuticals, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our commitment to employee growth is evident through tailored training programmes and cross-functional opportunities, allowing you to thrive in your career while making a meaningful impact in the neurology and rare disease sectors. Located in a vibrant area, we offer a supportive environment where your contributions are valued and recognised.
Contact Details:
BTG Pharmaceuticals (now SERB Pharmaceuticals) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand Strategy Lead – Neurology & Rare Disease in Weybridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BTG Pharmaceuticals (now SERB Pharmaceuticals) and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BTG Pharmaceuticals (now SERB Pharmaceuticals) are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BTG Pharmaceuticals (now SERB Pharmaceuticals) on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BTG Pharmaceuticals (now SERB Pharmaceuticals). Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Strategy Lead – Neurology & Rare Disease in Weybridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BTG Pharmaceuticals (now SERB Pharmaceuticals). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BTG Pharmaceuticals (now SERB Pharmaceuticals):Show us that you’ve done your homework! In your application, briefly mention what you admire about BTG Pharmaceuticals (now SERB Pharmaceuticals)’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BTG Pharmaceuticals (now SERB Pharmaceuticals)
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BTG Pharmaceuticals (now SERB Pharmaceuticals) will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BTG Pharmaceuticals (now SERB Pharmaceuticals), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
