Product Marketing Manager

About The Role

Etc. is the innovation arm of BT Group. We accelerate how BT builds products that connect customers to the beating heart of the country – our network. We reimagine how our network, data, people and partners come together to help businesses transform, and to keep society connected. We are seeking a Senior Product Marketing Manager to lead marketing strategy, development and execution. They will deploy a wholistic approach that delivers cut through, differentiation and growth. You will be focused on leading product marketing initiatives to support Data and Developer Solutions - the unit that includes Active Intelligence, BT’s mobile powered insights proposition. You will also have the opportunity to grow the role and take on broader Growth and Go-To-Market responsibilities.

This is a cross‑functional role that collaborates across Growth and Go‑To‑Market, Etc. marketing team, brand, product management, sales, commercial, legal and corporate communication teams. We are looking for somebody who possesses a passion for product marketing, knowledge of new and emerging technologies and trends across B2B geolocation data and insight markets, strong lateral thinking skills and who is excited to work in a low‑certainty environment.

Key elements of the role will be to:

• Define, develop and implement marketing programmes and propositions to drive customer, revenue and business growth.
• Manage the design, development and implementation of marketing activity within Active Intelligence in support of the overall marketing strategy, plans and objectives.
• Support with research and analysis, the operational marketing activities that define the propositions/products in the marketing process, the development of new or existing products and/or propositions through the appropriate use of channels.
• Communicate detail of programmes and translate plans/programmes into detailed objectives.
• Support the production of business cases for Active Intelligence marketing programmes / campaigns.
• Create and share content via LinkedIn building awareness of Active Intelligence.
• Manage and co‑ordinate Active Intelligence content of on BT web properties.
• Create content and landing pages that result in new customer lead generation.
• Identify opportunities for Active Intelligence to attend, exhibit and speak at relevant conferences and events.
• Write/co‑ordinate the production of blogs, articles, use cases, white papers, guides, podcasts, webinars and downloadable content to promote Active Intelligence.
• Monitor the competitive landscape for activity highlighting new opportunity and risk.
• Work with BT’s internal PR team to generate a calendar of regular and ad‑hoc stories to enable Active Intelligence to own category.
• Manage relationships with key stakeholders, partners and suppliers, both internal and external.
• Measure campaign performance with analytics, continuously optimising campaign and activity to improve lead generation and sales conversion.

Essential Skills / Experience

• In‑depth experience of product marketing – Detailed understanding and experience of product marketing disciplines and track record of utilising the whole marketing mix.
• Relevant marketing degree and/or significant experience in in‑house or agency roles.
• Exceptional verbal and written communication skills – Proven skills in delivering high quality written content and storytelling.
• B2B data and insights knowledge – understanding and experience of data and insight products, emerging technology trends and B2B business models.
• Zero to one experience and mindset – experience and comfort operating in hands‑on, fast moving environment with low certainty and end to end ownership.
• Experience with product marketing and CRM tools – strong working knowledge and experience of using product marketing software packages, CRM (e.g. Salesforce) and reporting tools.

Desirable Skills / Experience

• Awareness of how to grow the engagement, audience and customer base of an B2B startup/scaleup business.
• Ability to influence key stakeholders to get things done and delivered on time and on budget.
• Exceptional verbal and written communication skills.
• Analytical skills.
• Relationship management.
• Experience managing small teams and coordinating non‑direct reports.
• Ability to develop and sustain close working relationships with key stakeholders in product, business development and external suppliers and partners.
• Demonstrated ability to understand and explain complex concepts and data.
• Ability to make data‑driven decisions.
• Excellent interpersonal and collaboration skills.
• Knowledge of our marketplaces – an advantage.
• A knowledge of customer development processes, lean management / product introduction.
• Proven experience in supplier and 3rd party partner management, including the end‑to‑end delivery of collaborative solutions.
• Experience developing customer‑facing product content including customer guides and tutorials, working with marketing teams.
• Experience of using data visualisation tool sets to showcase data – an advantage.
• Demonstrable commercial acumen, entrepreneurial mind set and desire to work in a fast‑paced start‑up environment.

Our Package

Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:

• 10% on target annual bonus
• Access to an online private GP 24/7 for you and your immediate family
• Market‑leading paid carers leave with up to 2 weeks off
• Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
• Discounted EE and BT products, including mobile and broadband
• Market leading Pension scheme – 5% from you and 10% from us
• Holiday purchase scheme

You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.