Senior Manager, Brand and Campaign

Responsibilities

• Take an overarching view of all brand creative with an actionable growth mindset to ensure every campaign tangibly delivers against the group, brand and commercial objectives.
• Consider logic and optimise campaigns creatively and strategically across CFUs.
• Lead the strategic development and execution for all core ATL campaigns to drive impact through both engagement and message takeout.
• Develop a bespoke and channel specific strategy and execution plan for Social that includes both paid and organic campaigns.
• Identify opportunities to execute real world campaigns with experiential campaigns that extend the core campaigns into new spaces.
• Ensure the brand and product stories are driving connection with customers in all research channels with a compelling content strategy and execution plan for both our own and partner channels.
• Ensure all campaign activity and strategic platforms build upon the brand identity system and drive consistency at all times.
• Manage the relationships with both the in-house agency and our external advertising agencies to ensure we have strategic and pioneering relationships that drive best in class executions.
• Manage the advertising production budget across consumer and business and ensure effective cost management of budgets across the teams and maximise return on investment from this spend.
• Identify and embed innovative forms of production and techniques to drive better, faster and more efficient campaign executions.
• Lead, manage and develop a team of Campaign Managers and professionals ensuring they deliver against company objectives and their own significant experience managing multi-million pound brand creative budgets.

Experience / Qualifications

• Significant experience and highly proven leading and managing successful ATL Brand and experiential campaigns across all channels.
• Experience of driving brand presence across the comms funnel with engaging and timely content strategies.
• Strategic brand application in business and consumer.
• Knowledge of business nuances to ensure consumer positioning supports business and vice versa.
• Proven experience developing social first creative ideas that are channel specific whilst maintaining the brand platform.
• Significant experience of leading and managing big agency relationships.
• Extensive skills and experience in campaign production including innovative AI techniques to drive better and faster campaigns.
• Ability to quickly establish credibility and respect as a leader and build strong working relationships across the business and externally.
• Highly professional, able to cut through complexity and operate in a fast-paced, matrixed business environment.
• Bias towards bold and confident thinking, challenging the status quo where appropriate.
• Able to deal with ambiguity, identify resources to implement and determine pragmatic solutions.
• Proven leadership skills, with the ability to lead and motivate a team to deliver brilliantly.
• Skilled at influencing senior stakeholders and supporting go-to-market plans across Product, Commercial and Props, Sales/Channels, Finance, Legal and Brand/Comms.
• Exceptional written and verbal skills to craft compelling narratives, enablement content and presentations for diverse audiences.

Company and Role Overview

We are entering a new phase of the BT brand bringing back this iconic brand across consumer and business with a refreshed modern brand platform that champions Britain to do brilliant things. This brand investment is significant for the Group and plays a pivotal role in getting the company back to growth - fuelled by how the nation sees us, talks about us, and ultimately chooses us. The Senior Manager, Brand and Campaign role is at the heart of bringing our brand to life across every major touchpoint in consumer and business. You will lead the strategy, planning and execution of the core brand platform. This means not only ensuring creative excellence in the ATL channels but also that the platform provides a clear and exciting route for all channels to execute against. You will lead all Masterbrand, consumer and business campaigns, from big brand moments on TV and OOH, through to the fast-moving world of organic social, content partnerships and experiential activations. You'll ensure we show up with world-class creativity that connects with our audiences, wherever they spend their time whether that's scrolling TikTok, on their commute to work, starting a business or watching our latest ATL hero film. All activations need to feel united and part of a bigger movement. As well as our core ATL channels you will also pioneer how we bring the brand to life through real-world experiences in business and consumer to create powerful, innovative experiential campaigns that immerse customers in what EE stands for. And you'll spearhead a new content capability, creating powerful brand and product stories with media partners as well as developing our own content assets to fuel our channels and drive brand, sales and LLM visibility. Finally, you will play a critical role in transforming how we produce work. From exploring how AI can help us create faster, better or more efficiently, to shaping new production models across agencies - you'll push us to be bolder, smarter and ahead of the industry. It's an exciting time for the brand, and your leadership will ensure we consistently deliver standout ideas that make EE unmissable and drive real brand and commercial impact.