Industries Manager in Manchester

The Industries Manager is vital for driving business growth by developing and executing marketing strategies tailored to specific industry verticals, ensuring that all activity aligns with sector needs and opportunities. This role enables the business to reach and influence key audiences through targeted programmes that generate leads and support sales, while delivering value propositions and thought leadership that set the organisation apart. By collaborating across teams, the Industries Manager ensures marketing efforts are commercially focused and deliver measurable impact, strengthening the brand’s reputation and supporting long-term growth. Additionally, the role provides industry expertise that informs wider strategy and helps the organisation adapt to changing market conditions and maintain a leadership position.

What you’ll be doing

• Develop and deliver integrated marketing plans for specific industry verticals, ensuring alignment with business priorities and commercial objectives.
• Collaborate with sales, product, insights, and partner teams to identify industry-specific challenges, build value propositions, and create solutions that drive growth within the vertical.
• Lead the planning, execution, and optimisation of multi-channel marketing campaigns, using data and insights to target key industry audiences and maximise impact.
• Act as a subject-matter expert for the assigned industry, sharing best practice and building knowledge hubs across the wider marketing ecosystem.
• Design and deliver thought leadership content, case studies, and use cases that showcase the strengths and opportunities within the industry vertical.
• Provide sales enablement support, developing content and resources that help sales teams convert leads and achieve revenue targets within the industry.
• Manage stakeholder relationships, influencing and collaborating across functions to ensure marketing activity is joined up and effective for the vertical.
• Monitor and report on marketing performance, ROI, and pipeline impact, using insights to drive continuous improvement in industry-focused campaigns.
• Oversee the activation of new product launches, offers, and incentives within the industry plan, ensuring successful go-to-market execution.
• Contribute to the development of the wider marketing strategy, supporting the Customer and Field Marketing Senior Manager and collaborating with peers across the marketing function.

Skills required for the job

• Comprehensive understanding of marketing strategy, campaign planning, and execution across industry verticals.
• Strong commercial acumen, with the ability to align marketing activity to business objectives and measure impact on pipeline and revenue.
• Advanced stakeholder management and collaboration skills, working effectively with sales, product, insights, and partner teams.
• Strategic thinking and leadership, with experience planning and optimising integrated marketing programmes in complex environments.
• Analytical and problem-solving skills, using data and insights to inform decisions and drive continuous improvement.
• Excellent communication and influencing skills, able to build relationships and present compelling value propositions to senior stakeholders.
• Adaptability and resilience, managing multiple priorities in a fast-paced setting and staying current with marketing trends and best practice.

Experience you would be expected to have

• Demonstrated experience in developing and delivering integrated marketing campaigns within specific industry verticals, ideally in a large or complex organisation.
• Proven track record of collaborating with cross-functional teams—such as sales, product, insights, and partners—to drive commercial outcomes and deliver measurable impact.
• Strong background in campaign management, including planning, execution, and optimisation of marketing activity across digital and traditional channels.
• Experience using data and insights to inform marketing strategy, solve complex problems, and support decision-making.
• Evidence of leading or contributing to projects that require influencing senior stakeholders and managing multiple priorities in a fast-paced environment.
• Commercial acumen, with experience aligning marketing activity to business objectives and demonstrating return on investment.
• Experience building and maintaining relationships with a wide range of stakeholders, both internal and external, to support business and marketing goals.
• Previous exposure to industry or vertical marketing roles, or similar positions where tailored marketing approaches are required.

Our leadership standards

• Leading inclusively: I inspire and build trust through self-awareness, honesty and integrity.
• Owning outcomes: I take the right decisions that benefit the broader organisation.
• Delivering for the customer: I execute brilliantly on clear priorities that add value to our customers and the wider business.
• Commercially savvy: I demonstrate strong commercial focus, bringing an external perspective to decision-making.
• Growth mindset: I experiment and identify opportunities for growth for both myself and the organisation.
• Building for the future: I build diverse future-ready teams where all individuals can be their best.

With over 175 years of heritage, BT is now the flagship business brand of BT Group. We’ve brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally. We’re a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses. We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive. As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch. We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us. Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We’re committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you’re excited about this role but your past experience doesn’t align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.