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For Companies At a Glance
- Tasks: Lead customer marketing strategies for BT and EE, driving growth in broadband, TV, and mobile.
- Company: Join the largest telco in the UK with over 34 million customers.
- Benefits: Competitive salary, health care, car allowance, and generous family leave.
- Why this job: Make a real impact on customer experiences and brand success in a dynamic environment.
- Qualifications: Experience in telco product development and strong leadership skills required.
- Other info: Exciting opportunities for career growth and collaboration across diverse teams.
The predicted salary is between 36000 - 60000 £ per year.
Imagine being part of the largest telco in the industry, with over 20,000 employees and 34 million customers. At BT Group, we generate over £10 billion in revenue, offering enormous opportunities for our people and positioning us as No. 1 in the market. Our Consumer Unit is home to three iconic brands - BT, EE, and Plusnet. Each brand is unique, catering to different segments of the market, and collectively, they generate more revenue than any other part of BT. Our goal is ambitious yet achievable: to create a connection in every home in the UK by 2025.
As part of EE Consumer, you’ll work at the heart of this ambition, helping us create digital, data-led, and customer-first experiences that transform lives and businesses across the country.
Why this job matters
This role is pivotal in driving the commercial success of our consumer propositions representing the BT and EE brands developing and managing across the core categories of Broadband, TV and Mobile. You will develop solutions that meet our customers’ needs and commercial ambition, ensuring that what we take to market is relevant, differentiated, and drives growth. Your work directly impacts customer acquisition, ARPU, retention, and brand perception, assuring that we win in the market.
What you’ll be doing
- Developing and owning the end-to-end customer proposition strategy and execution covering broadband, TV and Mobile categories for the BT and EE brands
- Translating unique selling points and product features into clear, compelling customer propositions that drive uptake and loyalty
- Collaborating with Product and Pricing teams to build commercially viable propositions that meet margin, service revenue and base outcomes
- Partnering with wider Consumer teams e.g. Partnerships, Products and Brand teams to deliver effective go-to-market plans and campaign activity to deliver excellent execution for our customers
- Leading segment-specific strategies (e.g., youth, families, high-value customers)
- Using customer insight, NPS feedback, and competitor analysis to continuously improve propositions
- Building and presenting business cases and performance of key propositions at all levels of the organisation including executive board and newly formed marketing & commercial governance
- Work closely with Product Tribes and technical teams to meet launch expectations, ensure feature readiness and quality outcomes
- Acting as the voice of the customer in product, pricing/tariffing, and commercial planning forums
- Managing proposition lifecycle, including launch, iteration, and sunsetting
- Lead a team of customer marketing specialists who are able to adapt to fast changing environments and develop solutions across our core brand categories
What skills you’ll need
- Experience in telco proposition/product development and delivery
- Proven track record in building and launching customer propositions that drive growth
- Deep understanding of pricing, product, marketing, and customer insight dynamics
- Skilled in commercial analysis, and storytelling to build a case for change
- Collaborative leadership style with the ability to align and influence cross-functional teams
- Ability to present at all levels of the organisation to gain buy in for activity
- Comfortable navigating complex, fast-moving commercial environments
Benefits:
- 15% on target bonus
- Health Care
- Car Allowance
- BT Pension scheme, minimum 5% Employee contribution, BT contribution 10%
- From January 2025, equal family leave: receive 18 weeks at full pay, 8 weeks at half pay and 26 weeks at the statutory rate. It’s for all parents, no matter how your family is made up.
- Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
- 25 days annual leave
Senior Manager, Customer Marketing in London employer: BT Group
Contact Detail:
BT Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Customer Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at BT Group or similar companies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by practising your storytelling skills. You want to showcase your experience in telco proposition development and how you've driven growth. Make it relatable and engaging!
✨Tip Number 3
Research the company culture and values. Understanding what makes BT Group tick will help you tailor your responses and show that you're not just a fit for the role, but for the team too.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the team.
We think you need these skills to ace Senior Manager, Customer Marketing in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Manager, Customer Marketing role. Highlight your experience in telco proposition development and how it aligns with our goals at StudySmarter. We want to see how you can bring value to our team!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use specific examples of how you've driven growth or improved customer propositions in previous roles. We love seeing numbers and results that demonstrate your impact.
Be Authentic: Let your personality shine through in your application. We’re looking for someone who can lead a team and collaborate effectively, so don’t be afraid to show us your unique style and approach to customer marketing.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at BT Group
✨Know Your Customer Propositions
Before the interview, dive deep into the customer propositions of BT and EE. Understand their unique selling points and how they differentiate themselves in the market. This knowledge will help you articulate how your experience aligns with their goals.
✨Showcase Your Collaborative Skills
This role requires a collaborative leadership style, so be ready to share examples of how you've successfully worked with cross-functional teams. Highlight specific projects where your collaboration led to successful outcomes, especially in fast-paced environments.
✨Prepare for Commercial Analysis Questions
Brush up on your commercial analysis skills. Be prepared to discuss how you've used data and customer insights to drive marketing strategies. Think of examples where your analysis directly impacted growth or customer retention.
✨Practice Your Storytelling
Since storytelling is key to building a case for change, practice articulating your past experiences in a compelling way. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making sure to highlight your impact on previous projects.