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For Companies At a Glance
- Tasks: Lead brand strategy and execution across all channels, creating impactful campaigns.
- Company: Join a leading telecom brand revitalising its identity and presence.
- Benefits: Enjoy a competitive salary, bonus, private healthcare, and generous leave.
- Why this job: Be at the forefront of a major brand transformation and make a real impact.
- Qualifications: Proven experience in managing large brand budgets and successful campaigns.
- Other info: Dynamic role with opportunities to innovate and lead in a fast-paced environment.
The predicted salary is between 48000 - 72000 £ per year.
We are entering a new phase of the BT brand bringing back this iconic brand across consumer and business with a refreshed modern brand platform that champions Britain to do brilliant things. This brand investment is significant for the Group and plays a pivotal role in getting the company back to growth— fuelled by how the nation sees us, talks about us, and ultimately chooses us.
Location: London
Working pattern: 3 days in the office, 2 days remote
The Senior Manager, Brand and Campaign role is at the heart of bringing our brand to life across every major touchpoint in consumer and business. You will lead the strategy, planning and execution of the core brand platform. This means not only ensuring creative excellence in the ATL channels but also that the platform provides a clear and exciting route for all channels to execute against.
You will lead all Masterbrand, consumer and business campaigns, from big brand moments on TV and OOH, through to the fast-moving world of organic social, content partnerships and experiential activations. You’ll ensure we show up with world-class creativity that connects with our audiences, wherever they spend their time whether that’s scrolling TikTok, on their commute to work, starting a business or watching our latest ATL hero film. All activations need to feel united and part of a bigger movement.
As well as our core ATL channels you will also pioneer how we bring the brand to life through real-world experiences in business and consumer to create powerful, innovative experiential campaigns that immerse customers in what EE stands for. And you’ll spearhead a new content capability, creating powerful brand and product stories with media partners as well as developing our own content assets to fuel our channels and drive brand, sales and LLM visibility.
Finally, you will play a critical role in transforming how we produce work. From exploring how AI can help us create faster, better or more efficiently, to shaping new production models across agencies — you’ll push us to be bolder, smarter and ahead of the industry. It’s an exciting time for the brand, and your leadership will ensure we consistently deliver standout ideas that make EE unmissable and drive real brand and commercial impact.
The Skills And Experience You’ll Need Under Your Belt
- Significant experience managing multi million pound brand creative budgets £10M+
- Significant experience and highly proven leading and managing successful ATL Brand and experiential campaigns across all channels.
- Experience of driving brand presence across the comms funnel with engaging and timely content strategies.
- Strategic brand application in business and consumer.
- Knowledge of business nuances to ensure consumer positioning supports business and vice versa.
- Proven experience developing social first creative ideas that are channel specific whilst maintaining the brand platform.
- Significant experience of leading and managing big agency relationships.
- Extensive skills and experience in campaign production including innovative AI techniques to drive better and faster campaigns.
- Ability to quickly establish credibility and respect as a leader and build strong working relationships across the business and externally.
- Highly professional, able to cut through complexity and operate in a fast paced, matrixed business environment.
- Bias towards bold and confident thinking, challenging the status quo where appropriate.
- Able to deal with ambiguity, identify resources to implement and determine pragmatic solutions.
- Proven leadership skills, with the ability to lead and motivate a team to deliver brilliantly.
- Skilled at influencing senior stakeholders and supporting go-to-market plans across Product, Commercial and Props, Sales/ Channels, Finance, Legal and Brand/Comms.
- Exceptional written and verbal skills to craft compelling narratives, enablement content and presentations for diverse audiences.
Benefits
- Annual on target bonus 15% (based on both personal and company performance)
- Private healthcare for you and your family
- £5500 car or cash allowance
- BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
- 25 days annual leave + 8
Senior Manager, Brand and Campaign in London employer: BT Group
Contact Detail:
BT Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Brand and Campaign in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you land that interview, come prepared with ideas that align with the brand’s vision. Think about how you can elevate their campaigns and make them stand out. This will show you’re not just another candidate but someone who can truly contribute.
✨Tip Number 3
Practice makes perfect! Get a friend or mentor to do mock interviews with you. Focus on articulating your experience and how it relates to the role. The more comfortable you are talking about your skills, the more confident you’ll feel when it counts.
✨Tip Number 4
Don’t forget to follow up! After an interview, send a quick thank-you note to express your appreciation for the opportunity. It’s a simple gesture that can leave a lasting impression and keep you top of mind as they make their decision.
We think you need these skills to ace Senior Manager, Brand and Campaign in London
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your enthusiasm for the BT brand shine through. We want to see how you connect with our mission and how you can contribute to bringing the brand to life in exciting ways.
Tailor Your Experience: Make sure to highlight your relevant experience in managing large-scale campaigns and budgets. We’re looking for specific examples that demonstrate your ability to lead creative projects and drive brand presence across various channels.
Be Bold and Creative: Don’t be afraid to showcase your innovative thinking! Share any unique ideas or strategies you've implemented in past roles that align with our goal of delivering standout ideas and pushing the boundaries of creativity.
Keep It Clear and Concise: While we love a good story, make sure your application is easy to read and straight to the point. Use clear language and structure your thoughts logically so we can easily see how you fit into the role.
How to prepare for a job interview at BT Group
✨Know the Brand Inside Out
Before your interview, dive deep into the BT brand and its recent campaigns. Understand their core values and how they resonate with both consumers and businesses. This knowledge will help you articulate how your experience aligns with their vision and how you can contribute to bringing the brand to life.
✨Showcase Your Campaign Successes
Prepare specific examples of successful ATL and experiential campaigns you've led. Highlight your strategic thinking, budget management, and how you drove engagement across various channels. Be ready to discuss the impact these campaigns had on brand presence and sales.
✨Demonstrate Leadership Skills
As a Senior Manager, you'll need to lead teams and influence stakeholders. Share stories that showcase your leadership style, how you motivate teams, and how you've navigated complex business environments. This will demonstrate your ability to establish credibility and build strong relationships.
✨Be Bold and Innovative
The role requires a bias towards bold thinking and innovation. Discuss how you've challenged the status quo in previous roles, particularly in using AI or new production models to enhance campaign efficiency. Show them you're not afraid to push boundaries and think outside the box.
