Brand Manager, Plusnet in London

London — 3 days in the office, 2 days remote.

A brand is built on expectation and experience. In its simplest form, it creates the associations and feeling people have when they see, hear or think of our organization or products. A desirable, relevant and distinctive brand will promote recognition and help set us apart from our competition.

The Brand and Creative team define and drive the creative vision and strategic direction of our key customer facing brands, ensuring consistency, innovation, and integration across all touchpoints. They set the standard for brand identity, digital experiences, and marketing by developing guidelines, assets, and platforms that execution teams follow and use to shape everything they do. The team collaborates with all areas of the business as well as external agencies to deliver best in class brand experiences for our customers and colleagues.

In this role, you will be the go-to expert for all things Plusnet brand, partnering with teams across the business to ensure our identity shines through every touchpoint. One day you might be collaborating with the advertising team on a standout TV campaign; the next, you could be shaping customer communications to deliver the right message at the right time. You will also work closely with internal comms to bring live events to life, guiding colleagues on how best to use our brand assets and solving creative challenges along the way. Beyond day-to-day delivery, you will play a key role in evolving the Plusnet brand—keeping it fresh, relevant, and aligned with our products and customers. This is a dynamic, varied role where no two days are the same. You will be supported by a passionate, creative team who care deeply about our brands and how they are perceived—making it a truly collaborative and rewarding environment.

What You Will Be Doing

• Brand Governance & Identity
  • Embed the Plusnet brand vision, experience, identity, and creative platform across all areas of the business.
  • Set up and rigorously manage brand governance processes, ensuring compliance with Plusnet brand guidelines and principles.
  • Develop and evolve Plusnet brand guidelines and principles to maintain relevance and consistency.
  • Manage the communication, distribution, and creation of new brand assets and guidelines.
  • Work with our Trademarking team to help protect and uphold the integrity of the Plusnet brand.
• Creative Consultation & Quality Assurance
  • Provide creative consultation, sign-off, and governance for all communications across channels and touchpoints—external, internal, events, retail, indirect, digital, devices, and training.
  • Help deliver playbooks and guides to support campaign integration across all channels.
• Collaboration & Relationship Building
  • Build strong relationships with stakeholders, collaborating on a wide range of projects to deliver brand excellence.
  • Work with internal creative teams and external branding agencies to continuously strengthen and improve the brand and its delivery.
  • Collaborate with EE and BT brand managers and mentor Assistant Brand Managers on Plusnet brand standards.

Skills and Experience

• Strong brand understanding and proven experience in brand management, including strategy, identity, and positioning.
• Good understanding of the creative process and how to apply it effectively across multiple channels.
• A keen eye for design and copywriting, ensuring high-quality creative output that aligns with brand standards.
• Marketing communications qualification or equivalent professional experience.
• Demonstrable experience managing and developing a team, including mentoring and performance support.
• Recognised qualification in design or design management, supported by a strong portfolio showcasing brand and creative excellence.
• Degree or qualification in graphic design, visual communication, or related discipline (or equivalent professional experience) preferable.
• Ongoing professional development through design courses, workshops, or conferences.
• Active engagement with design community and industry trends.

Benefits

• Annual on target bonus 10% (based on both personal and company performance).
• BT Pension scheme; minimum 5% employee contribution, BT contribution 10%.
• 25 days annual leave + 8 bank holidays with the option to buy up to one week of contracted hours. This will also increase with service.
• 2 weeks carer’s leave.
• Family Leave policy: 18 weeks full pay, eight weeks half pay, and 26 weeks at statutory rate (from January 2025). Open to all parents.
• Enhanced women’s health support and related services.
• Life Assurance (4 x life cover pay).
• Exclusive colleague discounts on BT broadband packages.
• 50% off EE mobile pay monthly or SIM-only plans; 50% discount for friends and family on EE SIM plans.
• My Discounts for savings at retailers.
• Discounted EE TV, including TNT Sport and NOW Entertainment.
• Healthcare options such as Healthcare Cash Plan.
• Volunteering days.
• Brand new electric vehicle salary sacrifice arrangement, known as 'My EV'.
• 24/7 private virtual GP appointments for UK colleagues.

About Us

BT Group was the world’s first telco and our heritage in the sector is unrivalled. As home to BT, EE, Openreach and Plusnet, we have played a critical role in creating the future. We are undergoing a major digital infrastructure expansion and focus on AI and technology to improve customer experiences. We are committed to diversity, inclusion, and an authentic workplace where everyone can be their best.

A FEW POINTS TO NOTE: Although roles are listed as full-time, we welcome flexible working arrangements; please get in touch. Reasonable adjustments for the selection process are available.

DON’T MEET EVERY SINGLE REQUIREMENT? Studies have shown that women, people who are disabled, LGBTQ+, neurodiverse, or from ethnic minority backgrounds are less likely to apply unless they meet every qualification. We are committed to a diverse, inclusive, and authentic workplace, so please apply if you’re excited about the role even if your experience doesn’t align with every requirement.