Associate Creative Director (In-House Creative Agency) in London

This role offers an opportunity to be an integral part of BT Group's new in-house agency initiative as we bring the development of BT Group's brand creative work into the organisation. As we transition creative delivery in-house, we're building new processes, workflows and collaborative ways of working that will shape how campaigns and content are created and delivered going forward.

As Associate Creative Director, you'll be the creative lead for one of our key brands, responsible for the creative vision, quality, and output across all brand touchpoints. You'll lead a team of designers, copywriters, and digital designers to create exceptional work that drives brand love and business results.

• Creative Vision & Leadership
  • Own and drive the Marketing creative for your assigned brand, ensuring all creative output is distinctive, effective, and on-brand.
  • Set creative standards and quality benchmarks that push our Marketing creative forward.
  • Drive engaging marketing creative across all channels and customer touchpoints.
  • Present creative work confidently to senior stakeholders, selling ideas and gaining buy-in.
• Creative Development & Execution
  • Lead the development of integrated campaigns from initial concept through to final execution.
  • Generate big creative ideas that work across multiple channels and can scale across the brand.
  • Oversee execution across all formats - from TV and digital video to social, print, outdoor, retail, and experiential.
• Team Leadership & Creative Direction
  • Lead and inspire your creative team of designers, copywriters, and digital designers.
  • Match the right creative talent to the right briefs based on skills and development needs.
  • Create an environment where creativity thrives and people do their best work.
  • Manage team workload, ensuring balanced allocation and sustainable pace.
• Talent Development
  • Mentor and develop your creative team members, growing their skills and careers.
  • Champion your team members' work internally and help build their reputations.
  • Support recruitment and onboarding of new creative talent when needed.
  • Foster a culture of creative excellence, collaboration, and continuous improvement.
• Creative Collaboration
  • Build strong cross-functional relationships to align creative vision, manage expectations, and ensure insightful, well-executed work from brief to delivery.
• Brand Guardianship
  • Champion brand integrity by overseeing creative quality, evolving brand guidelines, and ensuring every output strengthens and differentiates the brand.
• Creative Innovation
  • Drive innovative, culturally relevant creative ideas by staying ahead of trends while ensuring all work respects and elevates the brand's heritage.

• Strong background in creative roles within agencies, studios, or in-house creative teams.
• Experience leading or guiding creative teams and shaping high-quality creative output.
• A strong portfolio showcasing campaign ideas and execution across multiple channels.
• Ability to create work that drives measurable impact and supports business goals.
• Confident presenting creative work to senior stakeholders and clients.
• Experience working with major consumer brands, ideally in fast-paced or complex categories.
• Skilled in developing integrated campaigns from concept through to delivery.
• Demonstrated ability to mentor, support, and develop creative talent.

• Experience within an in-house agency or brand-side creative environment.
• Familiarity with telecommunications, technology, or complex B2C categories.
• Creative work recognised by industry awards (e.g., D&AD, Cannes Lions, The Drum).
• Experience delivering both brand and performance creative.
• Strong understanding of digital-first campaigns and social content.
• Knowledge of agile creative processes and rapid production environments.
• Multi-channel campaign experience including TV, digital, social, and experiential.

• Active engagement with the creative industry through events, awards, or communities.
• Genuine interest in emerging creative trends, technologies, and cultural movements.

• Annual on-target bonus 15% (based on both personal and company performance).
• Private healthcare for you and your family.
• £5500 car or cash allowance.
• BT Pension scheme; minimum 5% employee contribution, BT contribution 10%.
• 25 days annual leave + 8 bank holidays with the option to buy up to one week's work of your contracted hours. This will also increase with service.
• 2 weeks carer's leave.
• From January 2025, Family Leave policy: 18 weeks at full pay, eight weeks at half pay and 26 weeks at statutory rate for all parents.
• Enhanced women's health support and other health benefits.
• Life Assurance (4 x life cover).
• Discounts and packages on BT and EE products and services.
• Volunteering days.
• Brand new electric vehicle salary sacrifice arrangement, My EV.
• 24/7 private virtual GP appointments for UK colleagues.

BT Group was the world's first telco and our heritage in the sector is unrivalled. As home to several of the UK's most recognised and cherished brands – BT, EE, Openreach and Plusnet, we have always played a critical role in creating the future, and we have reached an inflection point in the transformation of our business.

Over the next two years, we will complete the UK's largest and most successful digital infrastructure project – connecting more than 25 million premises to full fibre broadband. Together with our heavy investment in 5G, we play a central role in revolutionising how people connect with each other.

While we are through the most capital-intensive phase of our fibre investment, meaning we can reward our shareholders for their commitment and patience, we are absolutely focused on how we organise ourselves in the best way to serve our customers in the years to come. This includes radical simplification of systems, structures, and processes on a huge scale. Together with our application of AI and technology, we are on a path to creating the UK's best telco, reimagining the customer experience and relationship with one of this country's biggest infrastructure companies.

Change on the scale we will all experience in the coming years is unprecedented. BT Group is committed to being the driving force behind improving connectivity for millions and there has never been a more exciting time to join a company and leadership team with the skills, experience, creativity, and passion to take this company into a new era.

A FEW POINTS TO NOTE: Although these roles are listed as full-time, if you're a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch. We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT? Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.