Brand Manager - 12 month fixed term contract

Our brands are worth millions and require passionate, energetic, and dedicated individuals to evolve, protect, and embody their values in everything we do. In the Brand Manager role, you will collaborate with all areas of the business, serving as their go-to expert on our brands. Your responsibilities include working with the advertising team on campaigns, ensuring correct messaging to customers, and supporting internal communications for live events by guiding asset usage and solving creative challenges. Additionally, you will help develop our brands to ensure they remain relevant and innovative for our customers and products. This role offers variety and is supported by a creative, caring team passionate about our brands and their perception.

What you\’ll be doing

1. Embedding our brand vision, experience, identity, and creative platform into all activities.
2. Establishing and leading brand governance processes, ensuring compliance with EE brand guidelines.
3. Providing creative consultation and sign-off across all communications, including external, internal, events, retail, digital, and training.
4. Managing and evolving our brand guidelines and assets.
5. Building collaborative relationships with stakeholders to support brand-led projects.
6. Partnering with internal teams and agencies to enhance brand delivery and experience.
7. Developing campaign support materials tailored to various channels.
8. Collaborating with the Trademarking team to protect brand identity.
9. Leading brand induction development and delivery, including structured sign-up processes.
10. Aligning new products, services, and partnerships with our brand vision in collaboration with the strategy team.
11. Mentoring and supporting the Assistant Brand Manager.

Candidate profile

• Confident, collaborative team player with a passion for marketing and branding.
• Strong understanding and experience with brands.
• Proven experience in creative briefing and marketing communication problem-solving.
• Deep knowledge of the creative process and brand assets\’ business value.
• Successful track record in impactful brand and marketing initiatives.
• Excellent relationship-building and stakeholder engagement skills.
• Decisive, proactive, and capable of ownership and consensus-building.
• Highly organized, adaptable, and able to manage multiple projects under deadlines.
• Solid understanding of marketing mix, brand strategy, visual identity, and corporate branding.
• Commercially and creatively astute with good judgment in creative evaluation.
• Strong design sensibility and copywriting skills.
• Exceptional communication skills, both written and verbal.
• Experience in managing and developing teams.
• Strong planning and organizational skills.
• Committed to results, collaboration, and innovation.
• Design, marketing, or design management qualifications are desirable.

About BT Group

BT Group, a pioneer in telecommunications, owns iconic UK brands like BT, EE, Openreach, and Plusnet. We are at a transformative stage, investing heavily in digital infrastructure, including full-fibre broadband and 5G, to revolutionize connectivity. Our focus is on simplifying systems, adopting AI, and creating the UK\’s best telco, reimagining customer experience. Join us at an exciting time as we lead technological and infrastructural innovation.

Benefits

• Annual bonus of 10% based on performance
• BT Pension Scheme with minimum 5% employee contribution and 10% employer contribution
• 25 days annual leave plus 8 bank holidays, with options to buy additional leave
• Two weeks\’ carer\’s leave
• Family Leave policy offering 18 weeks full pay, 8 weeks half pay, and 26 weeks statutory pay from January 2025
• Enhanced women’s health support and screenings
• Life Assurance (4x cover)
• Discounts on BT broadband, EE mobile plans, and retail partners
• Access to healthcare benefits, volunteering days, and electric vehicle salary sacrifice
• 24/7 virtual GP services for UK colleagues