At a Glance
- Tasks: Transform sales strategies into impactful changes for BT's SMB organisation.
- Company: Join BT, a leading telecommunications company with ambitious growth plans.
- Benefits: Competitive salary, tailored benefits, and a supportive work environment.
- Other info: Dynamic role with opportunities for career progression and personal development.
- Why this job: Be part of a team reshaping a multi-billion-pound business for the future.
- Qualifications: Experience in project management and a background in sales is essential.
The predicted salary is between 58185 - 71115 £ per year.
Job Function: Sales and Commercial
Posting Start Date: 09/11/2026
Posting End Date: 18/11/2026
Division: UK Business
Job Location: GBR Bristol - Assembly, GBR-Birmingham-Three Snowhill, GBR-London-BTHQ One Braham, GBR-Manchester-New Bailey
Advertised Salary: Competitive plus benefits
Closing Date: 18th November 2026
Location: Birmingham, Bristol, London or Manchester
About the role
Help turn sales strategy into practical, lasting change at BT. As Sales Optimisation Manager in our small and medium business (SMB) organisation, you’ll connect wider business transformation with improvements in how our contact-centre and desk-based sales teams work across new business, retention and digital sales. In a fast-moving environment, you’ll turn frontline insight and business priorities into clear plans that improve sales performance and customer experience.
What you’ll be doing
- Turn business strategy into a prioritised change plan, responding quickly to emerging business and frontline needs and making timely, informed decisions and clear recommendations on where to focus effort for greatest impact.
- Use data and frontline insight to uncover opportunities to simplify processes, make better use of technology and improve customer experience.
- Bring sales leaders and cross-functional teams together to design, trial and coordinate improvements, building agreement quickly, maintaining momentum and agreeing success measures before wider rollout.
- Embed lasting change by planning delivery, helping sales leaders introduce new ways of working and sharing successful approaches across teams and locations.
- Track and sustain gains in conversion, productivity, customer experience and cost to serve, adapting improvements while maintaining sales quality and meeting BT governance, customer, data, privacy and regulatory requirements.
Essential Skills / Experience
- Experience managing projects that deliver change or transformation at pace, with the organisational skills to prioritise activity, coordinate delivery and maintain focus on commercial outcomes.
- Communication and stakeholder management skills at all levels, including explaining change clearly, facilitating discussions and resolving conflict to build agreement around business priorities.
- A sales background and commercial awareness, with an understanding of how sales teams work and how changes can improve performance while protecting customer experience.
Desirable Skills / Experience
- Experience in telecommunications.
- Experience in the SMB market, ideally across multiple sales channels.
Our Package
Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:
- 10% on target annual bonus
- Access to an online private GP 24/7 for you and your immediate family
- Market-leading paid carers leave with up to 2 weeks off
- Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
- Discounted EE and BT products, including mobile and broadband
- Market leading Pension scheme – 5% from you and 10% from us
- Holiday purchase scheme
You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.
Why Sales and Commercial
In Sales and Commercial, we’re building one of the biggest and best sales teams in the country. We’ve got big ambitions to develop a team that has the right ability and will to win. Central to our ambitions are:
- Using our unparalleled expertise to bring first class solutions to market and offer a compelling value proposition to our customers that’s unmatched by our competitors
- Developing a highly skilled, highly efficient sales powerhouse through competitive pricing, an optimised channel model and best in class tools
- Relentless pursuit of a high-performance culture founded on clear career progression and the drive and determination to become the UK’s best sales force
Why Business
Join us at a pivotal moment for BT Business. We are executing a multi-year transformation to restore growth, modernise at scale and unlock new markets beyond connectivity. Our ambition is clear – return to sustainable revenue and EBITDA growth, strengthen our market position, and deliver meaningful shareholder value through disciplined execution and bold reinvention.
We are fundamentally reshaping the business – simplifying our portfolio, digitising our customer experience and building market-leading capability across cyber, AI and managed services, all powered by the UK’s leading fixed and mobile networks. This is a shift from a legacy connectivity provider to a modern, solutions-led, AI-first business that can truly differentiate in a competitive and fast-moving market.
With execution momentum building and a clear path to growth, the opportunity now is to scale what works, accelerate performance and fully realise our potential. This is about delivering against ambitious financial outcomes while transforming how we operate – creating a business that is simpler, faster, more innovative and easier to do business with.
If you want to be part of the team shaping the turnaround of a multi-billion-pound business – and building a stronger, more competitive BT for the future – this is your moment.
Sales Optimisation Manager in London employer: BT Communications Ireland Limited
As a Technical Service Desk Analyst at BT in Cardiff, you'll join a dynamic team dedicated to providing secure connectivity services for public sector organisations across Wales. With a strong focus on employee wellbeing and growth, BT offers tailored benefits including access to a 24/7 online private GP, generous parental leave, and a market-leading pension scheme. The collaborative work culture encourages innovation and personal development, making it an excellent place for those looking to make a meaningful impact in a transformative environment.
Contact Details:
BT Communications Ireland Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Sales Optimisation Manager in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Optimisation Manager at BT Communications Ireland Limited, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including BT Communications Ireland Limited. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Optimisation Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Optimisation Manager in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for BT Communications Ireland Limited:When writing your cover letter, make sure to tailor your message specifically for BT Communications Ireland Limited. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at BT Communications Ireland Limited
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show BT Communications Ireland Limited that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show BT Communications Ireland Limited that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with BT Communications Ireland Limited’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
