At a Glance
- Tasks: Lead digital marketing campaigns and optimise online presence for a leading organisation.
- Company: Join BSRIA, a science-driven leader in the built environment with 70 years of expertise.
- Benefits: Enjoy competitive salary, workplace pension, life assurance, and 26 annual holidays.
- Other info: Dynamic role with opportunities for professional growth and collaboration.
- Why this job: Make an impact in digital marketing while driving innovation and sustainability.
- Qualifications: 3-5 years of digital marketing experience and strong knowledge of SEO/SEM.
The predicted salary is between 35000 - 45000 £ per year.
Location: Bracknell
Salary: Competitive
Job Type: Permanent, Full time
About BSRIA:
BSRIA is a science-driven, independent organisation providing practical guidance and commercial solutions for the built environment. With 70 years of expertise, BSRIA delivers impactful insights through market intelligence, consultancy, testing, compliance, research, training, and instrumentation. Committed to shaping the future of the built environment, BSRIA collaborates with industry leaders to drive innovation, sustainability, and efficiency. Its UKAS-accredited test facilities and expert consultants equip businesses and consumers with the insights and tools needed to create better buildings. Headquartered in Bracknell, UK, with offices in China and the USA, BSRIA supports a global network of organisations and corporations in the built environment.
About the role:
The Digital Marketing Manager leads BSRIA's digital marketing activity, managing multi-channel campaigns, website performance, CRM, automation and analytics to improve engagement, lead generation and customer experience.
Key duties:
- Develop and deliver the digital marketing strategy aligned to business objectives and customer needs.
- Plan, manage and optimise digital campaigns across SEO/SEM, email, social media, paid search and display channels.
- Manage the website, content, UX and customer journeys, working with internal teams and external partners to maintain a secure, accessible and effective digital presence.
- Manage CRM activity, data quality, reporting and user support, ensuring compliance with data protection requirements.
- Use analytics to monitor campaign, website and channel performance, providing insight and recommendations to improve ROI, engagement and lead generation.
- Implement marketing automation, integrations and process improvements to support lead nurturing and efficient customer communications.
- Communicate openly and respectfully with colleagues, customers and partners.
- Support change, innovation and continuous improvement.
- Deliver high-quality work on time and contribute to commercial, practical and science-based outcomes.
About you:
- 3-5 years' hands-on digital marketing experience.
- Degree in Marketing, Communications, Business or a related field, or equivalent experience.
- Relevant certifications in CRM, Google Analytics, Google Ads or HubSpot are desirable.
- Strong knowledge of SEO, SEM/PPC, Google Ads and campaign optimisation.
- Confident using analytics tools to track ROI, conversion rates and performance trends.
- Experience with CRM, marketing automation and CMS platforms such as HubSpot, Mailchimp, Marketo or WordPress.
- Strong communication, stakeholder management and agency coordination skills.
- Commercially aware, adaptable and able to lead or support cross-functional digital projects.
Why join us:
- Workplace Pension Scheme
- Life Assurance - 4 times annual salary
- Helpathand - Online GP Support Services
- 26 Annual Holidays (pro-rata) and additional Bank Holidays
- Eye Tests
- Electric Vehicle Charging point in the car park
- Employee Wellbeing Employee Assistance Programme (24/7 confidential service)
Please click on the APPLY button where you'll be redirected to our site to complete your application.
Digital Marketing Manager in Bracknell employer: BSRIA
BSRIA is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for a Digital Marketing Manager to thrive. With a commitment to employee wellbeing, competitive benefits such as a workplace pension scheme, life assurance, and online GP support services, BSRIA prioritises the growth and development of its staff. Located in Bracknell, the company offers a dynamic environment where you can contribute to meaningful projects that shape the future of the built environment while enjoying a healthy work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Bracknell
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BSRIA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BSRIA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BSRIA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BSRIA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in Bracknell
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BSRIA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BSRIA:Show us that you’ve done your homework! In your application, briefly mention what you admire about BSRIA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BSRIA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BSRIA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BSRIA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
