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- Tasks: Lead the growth and strategy of Bspoke's distribution channels while building strong broker relationships.
- Company: Join Bspoke Insurance Group, awarded MGA of the year in 2025.
- Benefits: Competitive salary, car allowance, and a dynamic work environment.
- Why this job: Be part of a passionate team driving innovative insurance solutions in a non-traditional setting.
- Qualifications: Experience in senior distribution roles and strong relationship management skills required.
- Other info: Opportunity for career growth and to represent Bspoke at industry events.
The predicted salary is between 85000 - 120000 £ per year.
Salary of £85,000 - £120,000 per annum depending on experience plus car allowance and benefits.
Hello from Bspoke Insurance Group! We know you'll likely search for us before applying, so we'll keep this short. The Bspoke Group provides insurance solutions tailored for an evolving world. We’re proud to have been awarded MGA of the year in the National Insurance Awards 2025.
Our vision is to offer niche products through multiple distribution channels, whilst maintaining our specialist trademark. We’re rapidly growing, and that’s where you come in.
Why join Bspoke? Joining Bspoke means more than just having a job. We don’t follow the usual corporate path – instead, we embrace a dynamic and non‐traditional approach. We’re a driven, passionate team that’s genuinely excited about what we do, and we’re proud of it. Delivering exceptional experiences for both our colleagues and customers starts with ensuring a fantastic experience for our team.
Our values serve as a compass reflecting our Group's core principles and ethics, to enable us to deliver the best outcomes for our colleagues. Here’s a snapshot of our values: Relentlessly collaborate, defeated by nothing, proud to be ambitious, agile at our core and we are our people.
The Head of Distribution will lead the strategic development, growth, and performance of Bspoke's Intermediated distribution channels, Broker and Coverholder. This role carries responsibility for defining and executing the distribution strategy, strengthening broker relationships, identifying new growth opportunities, enhancing scheme and product proposition delivery, and ensuring distribution activity supports Bspoke's commercial, regulatory, and customer outcomes objectives.
Key Duties & Responsibilities:
- Develop and execute Bspoke's Intermediated distribution strategy to deliver profitable and sustainable growth across its chosen target lines and markets.
- Define market engagement priorities, segmentation, value propositions, and commercial frameworks for key broker segments.
- Lead distribution planning, forecasting, and reporting for senior leadership.
- Lead and manage the key strategic partnerships, building trusted relationships and ensuring exceptional partner experience.
- Identify, evaluate, and onboard new broker, coverholder, affinity, or scheme opportunities aligned with underwriting appetite.
- Strengthen retention and performance of existing relationships through structured account planning and service commitments.
- Alongside the MDs, lead commercial negotiations on remuneration structures, scheme terms, and delegated authority frameworks.
- Work closely with the MDs and their respective underwriting and product teams to shape our propositions and refine appetite.
- Work closely with marketing to deliver compelling broker and coverholder‐focused campaigns and a suite of tools and resources that support our partners and enable growth.
- Oversee monitoring of distribution performance, analysing KPIs such as loss ratios, conversion, retention, and revenue growth.
- Ensure all new broker, coverholder and scheme activity meets FCA regulatory expectations, including Consumer Duty and product governance.
- Lead, mentor, and develop the central distribution team to foster a high‐performance sales culture.
- Represent Bspoke at industry events, conferences, and networks to enhance brand presence.
Skills & Knowledge required:
- Strong commercial and relationship‐management skills with experience managing senior broker and coverholder relationships.
- In‐depth understanding of Commercial, Private Clients and/or Specialty insurance products, schemes, and delegated authority models.
- Proven ability to identify and convert new distribution opportunities and affinity or scheme partnerships.
- Strong negotiation and influencing capability.
- High level of commercial acumen with the ability to analyse performance metrics and drive improvements.
- Excellent communication and presentation skills.
- Strong organisational abilities with capability to manage multiple strategic priorities.
- Good understanding of FCA regulatory expectations including Consumer Duty and product governance.
- Experience in an MGA environment or delegated authority setting.
- Experience with CRM and pipeline management tools.
- Awareness of digital distribution models and broker‐led digital engagement.
Experience & Qualifications:
- Significant experience in senior distribution, broker development, or commercial leadership roles within insurance.
- Demonstrable success developing and executing broker or partner growth strategies.
- Track record of managing complex commercial negotiations and performance frameworks.
- Experience collaborating with underwriting to shape propositions and support scheme development.
- Proven ability to build and maintain trusted senior‐level relationships across the broker market.
- Experience working within an MGA, insurer, or delegated authority model.
- Experience launching new schemes, products, or affinity propositions.
- Experience representing an organisation at industry events.
If this sounds like you, please apply today!
Head of Distribution in London employer: Bspoke Insurance Group
Contact Detail:
Bspoke Insurance Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Distribution in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, attend events, and join online forums. The more people you know, the better your chances of landing that Head of Distribution role.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers, share your insights on distribution strategies and broker relationships. Let them see how you can add value to their team.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies like Bspoke Insurance Group and express your interest in their vision and values. A little initiative goes a long way!
✨Tip Number 4
Prepare for interviews by researching the company’s recent projects and challenges. Tailor your answers to show how your experience aligns with their goals, especially in terms of growth and performance in distribution.
We think you need these skills to ace Head of Distribution in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see that you're genuinely excited about joining Bspoke and contributing to our dynamic team.
Tailor Your CV: Make sure your CV is tailored to highlight your experience in distribution and relationship management. We’re looking for specific examples that demonstrate your skills and how they align with our values.
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured applications that make it easy for us to see your qualifications and fit for the Head of Distribution role.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Bspoke.
How to prepare for a job interview at Bspoke Insurance Group
✨Know Your Stuff
Before the interview, dive deep into Bspoke Insurance Group's values and recent achievements. Familiarise yourself with their distribution strategy and how it aligns with your experience in managing broker relationships. This will show that you're genuinely interested and prepared.
✨Showcase Your Achievements
Prepare specific examples from your past roles that highlight your success in developing distribution strategies or managing key partnerships. Use metrics to demonstrate your impact, like revenue growth or improved retention rates, to make your case compelling.
✨Ask Insightful Questions
During the interview, ask questions that reflect your understanding of the role and the industry. Inquire about Bspoke's approach to digital distribution models or how they measure the success of their broker relationships. This shows your strategic thinking and engagement.
✨Be Yourself
Bspoke values a dynamic and non-traditional approach, so let your personality shine through. Share your passion for the insurance industry and how you align with their core principles. Authenticity can set you apart from other candidates.