Marketing Business Partner in Leeds

Hello from Bspoke Insurance Group! We know you’ll likely search for us before applying, so we’ll keep this short. The Bspoke Group provides insurance solutions tailored for an evolving world. We’re proud to have been awarded MGA of the year in the National Insurance Awards 2025. Our vision is to offer niche products through multiple distribution channels, whilst maintaining our specialist trademark. We’re rapidly growing, and that’s where you come in.

Why join Bspoke? Joining Bspoke means more than just having a job. We don’t follow the usual corporate path – instead, we embrace a dynamic and non-traditional approach. We’re a driven, passionate team that’s genuinely excited about what we do, and we’re proud of it. Delivering exceptional experiences for both our colleagues and customers starts with ensuring a fantastic experience for our team. Our values serve as a compass reflecting our Group’s core principles and ethics, to enable us to deliver the best outcomes for our colleagues. Here’s a snapshot of our values:

• Relentlessly collaborate
• Defeated by nothing
• Proud to be ambitious
• Agile at our core
• We are our people

The Marketing Business Partner for Central Functions is responsible for aligning marketing and internal communications strategy with the Group’s commercial and cultural objectives, partnering with senior stakeholders to translate business priorities into integrated marketing and engagement plans. The role leads the delivery of targeted, multi-channel campaigns that support growth and brand positioning, while also overseeing internal communications to drive colleague engagement, clarity of message, and alignment with Group strategy.

Key Duties & Responsibilities:

• Strategic Stakeholder Alignment: Act as a trusted marketing and communications advisor to Central Functions and senior leadership teams, translating corporate strategy and growth ambitions into integrated Group-wide marketing and communications plans.
• Multi-Channel Campaign Delivery: Lead the end-to-end planning, execution, and optimisation of integrated Group-level campaigns across digital channels, email, LinkedIn, PR, and industry platforms.
• Proposition & Messaging Development: Partner with Central Functions People Leaders to articulate clear, compelling, and commercially focused value propositions.
• Regulatory Compliance & Governance: Work collaboratively with Compliance to ensure all Group marketing and communications materials adhere to Financial Conduct Authority (FCA) requirements.
• Performance & Insight Leadership: Utilise CRM systems, marketing automation tools, and analytics platforms to measure effectiveness and return on investment of Group campaigns.
• Performance Management Framework: Establish clear objectives and success metrics for all Group marketing and communications initiatives.
• Content & Brand Stewardship: Oversee the development of high-quality, technically accurate, and on-brand content.
• Agency & Partner Management: Manage relationships with creative, PR, digital, and specialist agencies.
• Group Budget Management: Contribute to overseeing the marketing and communications planning and budgeting process.
• Market Insight & Strategic Intelligence: Provide commercial insight and market intelligence to inform product development and corporate messaging.
• Cross-Functional Collaboration: Champion collaboration across marketing, sales, underwriting, operations, and central functions.
• Group Event Strategy & Corporate Engagement: Develop and lead the Group-wide events strategy.
• People & Employee Engagement Partnership: Work closely with the People Team to develop and deliver internal communications and employee engagement initiatives.
• Team Leadership: Provide leadership and direction to the Internal Communications Executive.

Skills & Knowledge required:

• Strong strategic thinking capability.
• Excellent stakeholder management and influencing skills.
• Deep understanding of brand management and corporate communications.
• Strong knowledge of Financial Conduct Authority (FCA) requirements.
• Advanced understanding of multi-channel marketing.
• Strong commercial acumen.
• Data-driven mindset.
• Strong understanding of employee engagement principles.
• Excellent written and verbal communication skills.
• Strong organisational and leadership skills.
• Knowledge of specialist insurance or multi-brand financial services environments.
• Understanding of corporate affairs and reputation risk management.
• Familiarity with marketing automation platforms.
• Awareness of change management communications.

Experience & Qualifications:

• Significant experience in a senior marketing and/or communications role within financial services.
• Proven experience operating at Group or corporate level.
• Demonstrable experience leading integrated marketing and communications campaigns.
• Experience developing and delivering corporate events.
• Experience partnering with People/HR teams.
• Experience managing budgets and optimising spend.
• Experience leading and developing team members.
• Experience embedding governance and compliance processes.
• Experience within an MGA, insurance Group, or complex multi-entity financial services organisation.
• Professional marketing qualification (e.g. CIM or equivalent).
• Experience leading brand integration or cultural engagement initiatives.

If this sounds like you, please apply today!