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- Tasks: Lead the growth and strategy of Bspoke's distribution channels while building strong broker relationships.
- Company: Join the award-winning Bspoke Insurance Group, known for its innovative insurance solutions.
- Benefits: Competitive salary, car allowance, and a dynamic work environment with growth opportunities.
- Why this job: Be part of a passionate team that values collaboration and innovation in the insurance industry.
- Qualifications: Experience in senior distribution roles and strong relationship management skills required.
- Other info: Opportunity to represent Bspoke at industry events and enhance your professional network.
The predicted salary is between 85000 - 120000 ÂŁ per year.
Homebased with travel
Salary of ÂŁ85,000 - ÂŁ120,000 per annum depending on experience plus car allowance and benefits
Hello from Bspoke Insurance Group! We know you’ll likely search for us before applying, so we’ll keep this short. The Bspoke Group provides insurance solutions tailored for an evolving world. We’re proud to have been awarded MGA of the year in the National Insurance Awards 2025. Our vision is to offer niche products through multiple distribution channels, whilst maintaining our specialist trademark. We’re rapidly growing, and that’s where you come in.
Why join Bspoke? Joining Bspoke means more than just having a job. We don’t follow the usual corporate path – instead, we embrace a dynamic and non-traditional approach. We’re a driven, passionate team that’s genuinely excited about what we do, and we’re proud of it. Delivering exceptional experiences for both our colleagues and customers starts with ensuring a fantastic experience for our team. Our values serve as a compass reflecting our Group’s core principles and ethics, to enable us to deliver the best outcomes for our colleagues. Here’s a snapshot of our values, so you can see what we’re all about: Relentlessly collaborate, defeated by nothing, proud to be ambitious, agile at our core and we are our people.
Role purpose
The Head of Distribution will lead the strategic development, growth, and performance of Bspoke’s Intermediated distribution channels, Broker and Coverholder. This role carries responsibility for defining and executing the distribution strategy, strengthening broker relationships, identifying new growth opportunities, enhancing scheme and product proposition delivery, and ensuring distribution activity supports Bspoke’s commercial, regulatory, and customer outcomes objectives. Working in close partnership with underwriting, product, marketing, compliance, and operational teams, the role ensures a coordinated, insight‑driven, and high‑quality broker experience that drives sustainable and profitable growth.
Key Duties & Responsibilities
- Develop and execute Bspoke’s Intermediated distribution strategy to deliver profitable and sustainable growth across its chosen target lines and markets
- Define market engagement priorities, segmentation, value propositions, and commercial frameworks for key broker segments.
- Lead distribution planning, forecasting, and reporting for senior leadership.
- Lead and manage the key strategic partnerships, building trusted relationships and ensuring exceptional partner experience.
- Identify, evaluate, and onboard new broker, coverholder, affinity, or scheme opportunities aligned with underwriting appetite.
- Strengthen retention and performance of existing relationships through structured account planning and service commitments. Ensuring there is alignment between the Business Development team and the Development Underwriters within each division.
- Alongside the MDs, lead commercial negotiations on remuneration structures, scheme terms, and delegated authority frameworks.
- Work closely with the MDs and their respective underwriting and product teams to shape our propositions and refine appetite.
- Work closely with marketing to deliver compelling broker and coverholder‑focused campaigns and a suite of tools and resources that support our partners and enable growth.
- Oversee monitoring of distribution performance, analysing KPIs such as loss ratios, conversion, retention, and revenue growth.
- Ensure all new broker, coverholder and scheme activity meets FCA regulatory expectations, including Consumer Duty and product governance.
- Lead, mentor, and develop the central distribution team to foster a high‑performance sales culture.
- Represent Bspoke at industry events, conferences, and networks to enhance brand presence.
Skills & Knowledge required
Essential
- Strong commercial and relationship‑management skills with experience managing senior broker and coverholder relationships.
- In‑depth understanding of Commercial, Private Clients and/or Specialty insurance products, schemes, and delegated authority models.
- Proven ability to identify and convert new distribution opportunities and affinity or scheme partnerships.
- Strong negotiation and influencing capability.
- High level of commercial acumen with the ability to analyse performance metrics and drive improvements.
- Excellent communication and presentation skills.
- Strong organisational abilities with capability to manage multiple strategic priorities.
- Good understanding of FCA regulatory expectations including Consumer Duty and product governance.
Desirable
- Experience in an MGA environment or delegated authority setting.
- Experience with CRM and pipeline management tools.
- Aware of digital distribution models and broker‑led digital engagement.
Experience & Qualifications
Essential
- Significant experience in senior distribution, broker development, or commercial leadership roles within insurance.
- Demonstrable success developing and executing broker or partner growth strategies.
- Track record of managing complex commercial negotiations and performance frameworks.
- Experience collaborating with underwriting to shape propositions and support scheme development.
- Proven ability to build and maintain trusted senior‑level relationships across the broker market.
Desirable
- Experience working within an MGA, insurer, or delegated authority model.
- Experience launching new schemes, products, or affinity propositions.
- Professional insurance qualifications (e.g., Cert CII, Dip CII).
- Experience representing an organisation at industry events.
If this sounds like you, please apply today!
Head of Distribution in England employer: Bspoke Insurance Group
Contact Detail:
Bspoke Insurance Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Distribution in England
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, especially those in insurance. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching Bspoke and its values. Understand their approach to distribution and think about how your experience aligns with their goals. This will help you stand out and show that you’re genuinely interested in being part of their dynamic team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills can drive growth and enhance broker relationships. Use specific examples from your past roles to demonstrate your success in similar situations. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining Bspoke and ready to embrace their non-traditional approach.
We think you need these skills to ace Head of Distribution in England
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about joining Bspoke and contributing to our dynamic team.
Tailor Your CV: Make sure your CV is tailored to highlight your experience in distribution and relationship management. We’re looking for specific examples that demonstrate your skills and achievements in the insurance sector.
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured applications that make it easy for us to see why you’d be a great fit for the Head of Distribution role.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Bspoke.
How to prepare for a job interview at Bspoke Insurance Group
✨Know Your Stuff
Before the interview, dive deep into Bspoke Insurance Group's values and recent achievements. Familiarise yourself with their distribution strategy and how it aligns with your experience in managing broker relationships. This will show that you're genuinely interested and prepared.
✨Showcase Your Achievements
Prepare specific examples of how you've successfully developed and executed distribution strategies in the past. Highlight your experience in managing complex negotiations and building trusted relationships, as these are key for the Head of Distribution role.
✨Ask Insightful Questions
During the interview, ask questions that demonstrate your understanding of the industry and the company's goals. Inquire about their approach to enhancing broker experiences or how they measure success in their distribution channels. This shows you're thinking strategically.
✨Emphasise Collaboration
Bspoke values collaboration, so be ready to discuss how you've worked with cross-functional teams in previous roles. Share examples of how you’ve partnered with underwriting, marketing, and compliance to achieve common goals, showcasing your ability to foster a high-performance culture.