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- Tasks: Lead the growth and strategy of Bspoke's distribution channels while building strong broker relationships.
- Company: Join the award-winning Bspoke Insurance Group, known for its innovative insurance solutions.
- Benefits: Competitive salary, car allowance, and a dynamic work environment with growth opportunities.
- Why this job: Be part of a passionate team that values collaboration and innovation in the insurance industry.
- Qualifications: Experience in senior distribution roles and strong relationship management skills required.
- Other info: Opportunity to represent Bspoke at industry events and enhance your professional network.
The predicted salary is between 85000 - 120000 ÂŁ per year.
Homebased with travel. Salary of ÂŁ85,000 - ÂŁ120,000 per annum depending on experience plus car allowance and benefits.
Hello from Bspoke Insurance Group! We know you’ll likely search for us before applying, so we’ll keep this short. The Bspoke Group provides insurance solutions tailored for an evolving world. We’re proud to have been awarded MGA of the year in the National Insurance Awards 2025. Our vision is to offer niche products through multiple distribution channels, whilst maintaining our specialist trademark. We’re rapidly growing, and that’s where you come in.
Why join Bspoke? Joining Bspoke means more than just having a job. We don’t follow the usual corporate path – instead, we embrace a dynamic and non-traditional approach. We’re a driven, passionate team that’s genuinely excited about what we do, and we’re proud of it. Delivering exceptional experiences for both our colleagues and customers starts with ensuring a fantastic experience for our team. Our values serve as a compass reflecting our Group’s core principles and ethics, to enable us to deliver the best outcomes for our colleagues. Here’s a snapshot of our values, so you can see what we’re all about: Relentlessly collaborate, defeated by nothing, proud to be ambitious, agile at our core and we are our people.
Role purpose
The Head of Distribution will lead the strategic development, growth, and performance of Bspoke’s Intermediated distribution channels, Broker and Coverholder. This role carries responsibility for defining and executing the distribution strategy, strengthening broker relationships, identifying new growth opportunities, enhancing scheme and product proposition delivery, and ensuring distribution activity supports Bspoke’s commercial, regulatory, and customer outcomes objectives. Working in close partnership with underwriting, product, marketing, compliance, and operational teams, the role ensures a coordinated, insight‑driven, and high‑quality broker experience that drives sustainable and profitable growth.
Key Duties & Responsibilities
- Develop and execute Bspoke’s Intermediated distribution strategy to deliver profitable and sustainable growth across its chosen target lines and markets.
- Define market engagement priorities, segmentation, value propositions, and commercial frameworks for key broker segments.
- Lead distribution planning, forecasting, and reporting for senior leadership.
- Lead and manage the key strategic partnerships, building trusted relationships and ensuring exceptional partner experience.
- Identify, evaluate, and onboard new broker, coverholder, affinity, or scheme opportunities aligned with underwriting appetite.
- Strengthen retention and performance of existing relationships through structured account planning and service commitments. Ensuring there is alignment between the Business Development team and the Development Underwriters within each division.
- Alongside the MDs, lead commercial negotiations on remuneration structures, scheme terms, and delegated authority frameworks.
- Work closely with the MDs and their respective underwriting and product teams to shape our propositions and refine appetite.
- Work closely with marketing to deliver compelling broker and coverholder‑focused campaigns and a suite of tools and resources that support our partners and enable growth.
- Oversee monitoring of distribution performance, analysing KPIs such as loss ratios, conversion, retention, and revenue growth.
- Ensure all new broker, coverholder and scheme activity meets FCA regulatory expectations, including Consumer Duty and product governance.
- Lead, mentor, and develop the central distribution team to foster a high‑performance sales culture.
- Represent Bspoke at industry events, conferences, and networks to enhance brand presence.
Skills & Knowledge required
Essential
- Strong commercial and relationship‑management skills with experience managing senior broker and coverholder relationships.
- In‑depth understanding of Commercial, Private Clients and/or Specialty insurance products, schemes, and delegated authority models.
- Proven ability to identify and convert new distribution opportunities and affinity or scheme partnerships.
- Strong negotiation and influencing capability.
- High level of commercial acumen with the ability to analyse performance metrics and drive improvements.
- Excellent communication and presentation skills.
- Strong organisational abilities with capability to manage multiple strategic priorities.
- Good understanding of FCA regulatory expectations including Consumer Duty and product governance.
Desirable
- Experience in an MGA environment or delegated authority setting.
- Experience with CRM and pipeline management tools.
- Aware of digital distribution models and broker‑led digital engagement.
Experience & Qualifications
Essential
- Significant experience in senior distribution, broker development, or commercial leadership roles within insurance.
- Demonstrable success developing and executing broker or partner growth strategies.
- Track record of managing complex commercial negotiations and performance frameworks.
- Experience collaborating with underwriting to shape propositions and support scheme development.
- Proven ability to build and maintain trusted senior‑level relationships across the broker market.
Desirable
- Experience working within an MGA, insurer, or delegated authority model.
- Experience launching new schemes, products, or affinity propositions.
- Professional insurance qualifications (e.g., Cert CII, Dip CII).
- Experience representing an organisation at industry events.
If this sounds like you, please apply today!
Distribution in England employer: Bspoke Insurance Group
Contact Detail:
Bspoke Insurance Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Distribution in England
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Research the company inside out. Know their values, recent news, and what makes them tick. This will help you tailor your approach and show you're genuinely interested.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own ready. Show them you’re not just a fit for the role, but also for their culture.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining us!
We think you need these skills to ace Distribution in England
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Head of Distribution role. Highlight your commercial acumen and relationship management skills, as these are key for us at Bspoke.
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use quantifiable results to demonstrate how you've driven growth or improved relationships in previous roles. We love seeing how you’ve made an impact!
Be Authentic: Let your personality shine through in your application. We’re looking for passionate individuals who fit our dynamic culture. Share what excites you about the insurance industry and why you want to join Bspoke.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Bspoke Insurance Group
✨Know Your Stuff
Before the interview, dive deep into Bspoke Insurance Group's values and recent achievements. Familiarise yourself with their distribution strategy and how it aligns with your experience in managing broker relationships. This will show that you're genuinely interested and prepared.
✨Showcase Your Achievements
Be ready to discuss specific examples of how you've successfully developed and executed distribution strategies in the past. Highlight your experience with commercial negotiations and how you've built trusted relationships with brokers. Numbers speak volumes, so bring data to back up your claims!
✨Ask Insightful Questions
Prepare thoughtful questions that demonstrate your understanding of the role and the industry. Inquire about their current challenges in distribution or how they envision the future of broker relationships. This shows that you’re not just looking for a job, but are invested in their success.
✨Emphasise Collaboration
Bspoke values collaboration, so be sure to highlight your experience working closely with various teams like underwriting, marketing, and compliance. Share examples of how you've fostered teamwork to achieve common goals, as this aligns perfectly with their company culture.