At a Glance
- Tasks: Lead engaging digital marketing campaigns and manage content across various platforms.
- Company: Join Arma Karma, an innovative insurtech making insurance fairer and cooler.
- Benefits: Enjoy hybrid working, training opportunities, and a vibrant office environment with fun activities.
- Other info: Located on the University of Essex campus with access to great food and team socials.
- Why this job: Be part of a purpose-driven brand that values creativity and social impact.
- Qualifications: 2+ years in digital marketing; experience with Google Ads and social media campaigns required.
The predicted salary is between 28800 - 43200 £ per year.
Bspoke Insurance Group provided pay range
This range is provided by Bspoke Insurance Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
This role is required to be based in our Colchester Office. This is a hybrid working arrangement (3 days in the office and 2 days working from home).
About the job
Are you a digitally switched-on marketer with a passion for purposeful brands and creative content? Arma Karma (part of the Bspoke Insurance Group) is on the lookout for a Digital Marketing Executive to help us lead engaging campaigns, build strong relationships with existing and future external partners, and take our business growth to the next level.
About us
Arma Karma is an exciting insurtech on a mission to make insurance fairer, smarter, more sustainable, and so much cooler. We help people protect the things they love, without the faff. Our monthly subscription model is flexible, transparent, and designed with Gen Z in mind. As a certified B Corp alongside the likes of Ben & Jerry’s and Patagonia, we believe in better insurance for you and the world. This is insurance that\'s actually worth shouting about.
Purpose of the Role
As our Marketing Executive, you’ll support the day-to-day planning and execution of marketing activity across web content, email and paid campaigns. Reporting directly to the Managing Director and working closely with the Brand Lead. From campaign rollouts to performance tracking, you’ll help make sure our marketing is creative, consistent, and customer-focused.
Key Responsibilities
- Assist in planning and delivering digital campaigns across PPC, email, paid social, and content marketing.
- Manage and update website pages and landing pages with a focus on user experience and conversion.
- Create engaging, on-brand content for email, web and assist with social media.
- Support the development and delivery of campaign assets across all channels.
- Help shape and track campaign performance with clear reporting and data insight.
- Coordinate with external partners and internal teams to ensure marketing activity stays on track.
- Stay on top of digital trends and tools to keep our approach fresh and effective.
- Take the lead of the marketing budget, ensuring spend is efficient, justified, and aligned with commercial priorities.
- Manage tools and email marketing platforms to deliver personalised, timely communications and customer journeys.
- Monitor and analyse campaign performance, generating actionable insights to improve effectiveness and demonstrate ROI.
- Work closely with internal stakeholders and external partners to support sales enablement, partnership growth, and customer retention.
What\'s essential:
- At least 2 years of hands-on experience in digital marketing.
- Working knowledge of platforms like Google Ads, Meta Ads Manager and Mailchimp (or alternative email platform).
- Knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook).
- Strong communication and copywriting skills, with an eye for detail.
- Great time management and organisational skills.
- A collaborative mindset, you’re proactive and happy working across different teams.
- Passion for building a brand with purpose, and a keen interest in lifestyle, tech, or digital-first products.
- Hands-on experience running paid social media campaigns and optimising audiences (e.g., Meta Ad Manager, LinkedIn, TikTok).
- Excellent project management skills and the ability to manage multiple priorities.
- Analytical mindset with a focus on results, able to monitor performance, interpret data, and adjust activity to maximise ROI.
Bonus points for (but not essential):
- Design skills in Figma or Canva.
- An understanding or experience with SEO.
- Professional certification in marketing or digital marketing (e.g. CIM, IDM, Google Digital Garage, HubSpot Academy).
- Familiarity with HubSpot, Salesforce, or similar CRM/automation tools.
- Experience in financial services, subscription products, or regulated industries.
- Understanding of marketing compliance and FCA requirements.
- Training and development opportunities with a clear route for career advancement.
- Office based on the award-winning Wivenhoe Park, directly on the University of Essex Campus, with access to great food options, including a weekly food market.
- Plenty of access to downtime activities such as; table football, table tennis and pool.
- Regular team socials.
Seniority level
Seniority level
Associate
Employment type
Employment type
Full-time
Job function
Job function
MarketingIndustries
Insurance
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#J-18808-LjbffrDigital Marketing Executive in Colchester employer: Bspoke Group
At Arma Karma, part of the Bspoke Insurance Group, we pride ourselves on being an exceptional employer that champions creativity and collaboration in a vibrant work environment. Located in the picturesque Wivenhoe Park on the University of Essex campus, our hybrid working model offers flexibility while fostering a strong team culture through regular socials and access to engaging activities. With a commitment to employee growth and development, we provide clear pathways for career advancement, making us an ideal choice for passionate digital marketers looking to make a meaningful impact in the insurtech space.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Colchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bspoke Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bspoke Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bspoke Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bspoke Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive in Colchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bspoke Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bspoke Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bspoke Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bspoke Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bspoke Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bspoke Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
