At a Glance
- Tasks: Lead innovative marketing strategies and create impactful messaging for a global tech company.
- Company: BSO, a leader in infrastructure and connectivity solutions.
- Benefits: Competitive salary, career growth, and the chance to work with cutting-edge AI tools.
- Other info: Join a forward-thinking team in London with exciting opportunities for professional development.
- Why this job: Make a real impact in a dynamic environment while shaping the future of marketing.
- Qualifications: 8+ years in marketing, strong storytelling skills, and a degree in Marketing or similar.
The predicted salary is between 70000 - 90000 £ per year.
BSO is a global infrastructure and connectivity provider delivering high-performance, low-latency network solutions, cloud services, colocation, and managed infrastructure to data-intensive businesses worldwide.
Responsibilities:
- Deeply understand our solutions across all verticals.
- Extract the core essence of our offers and craft powerful Unique Selling Propositions (USPs).
- Develop disruptive, differentiated messaging and positioning that makes BSO stand out.
- Create buyer personas, value propositions, battle cards and sales enablement materials.
- Lead outbound marketing campaigns (email and LinkedIn) through partners and in-house execution, heavily using AI tools and agents to optimize processes and performance.
- Drive strong inbound marketing through content, SEO, automation, and AI-powered tools; manage marketing partnerships efficiently.
- Own the company website strategy, performance and user experience (in collaboration with our agency partner); oversee content production including blog posts, whitepapers, case studies and thought leadership.
- Manage SEO, analytics and conversion optimization.
- Plan and execute participation in key industry events, trade shows, webinars and sponsorships to maximize lead generation and brand visibility.
- Develop and own annual Go‑To‑Market plans for new solutions, verticals or geographies; align marketing initiatives with sales objectives and business goals.
- Track and report on marketing performance and ROI.
Qualifications:
- 8+ years of marketing experience, with at least 3–4 years in a senior role (B2B tech, infrastructure, telecom or SaaS preferred).
- Degree in Marketing or similar mandatory.
- Experience at Marketing Tech and in Financial Services Products and Services.
- Experience collaborating with commercial teams and working with partners and clients.
- Strong Product Marketing skills – ability to simplify complex technical offers into disruptive messaging.
- Modern approach to AI and tools to automate marketing strategy.
- Solid experience in Growth Marketing (outbound + inbound) with heavy use of AI tools.
- Excellent writing and storytelling skills in English.
Location: London, UK
Contract: Permanent Contract
Start Date: ASAP
Head of Marketing employer: BSO
BSO is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Global Marketing Manager role based in London. With a strong emphasis on employee growth and development, BSO offers unique opportunities to leverage cutting-edge AI tools and strategies, ensuring that team members can thrive in a fast-paced, technology-driven environment. The company values creativity and collaboration, making it an ideal place for marketing professionals looking to make a significant impact in the infrastructure and connectivity sector.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Get to know the company inside out! Research BSO's solutions and their unique selling points. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn, attend industry events, and engage in relevant discussions. Building relationships can give you insider info and potentially a foot in the door.
✨Tip Number 3
Show off your skills! Prepare a portfolio or case studies that highlight your marketing successes, especially in B2B tech or infrastructure. This will demonstrate your ability to drive results and align with BSO's goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and ready to contribute to BSO's success.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Know Your Stuff:Before you start writing, make sure you really understand BSO's solutions and what makes them unique. This will help you craft a compelling application that shows we’re on the same page.
Show Off Your Skills:Highlight your experience in product marketing and how you've simplified complex offers in the past. We want to see your storytelling skills shine through in your application!
Tailor Your Message:Don’t just send a generic application. Tailor your CV and cover letter to reflect the specific requirements of the Head of Marketing role. Show us how your background aligns with our needs.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands quickly!
How to prepare for a job interview at BSO
✨Know Your Stuff
Make sure you deeply understand BSO's solutions and how they stand out in the market. Familiarise yourself with their Unique Selling Propositions (USPs) and be ready to discuss how you can contribute to crafting powerful messaging that resonates with potential clients.
✨Showcase Your Experience
Highlight your 8+ years of marketing experience, especially in B2B tech or SaaS. Be prepared to share specific examples of how you've successfully led outbound campaigns or developed buyer personas that drove results. This will demonstrate your capability to align marketing initiatives with business goals.
✨Embrace AI Tools
Since the role heavily involves using AI tools for optimising marketing processes, come equipped with examples of how you've leveraged technology in your previous roles. Discuss any AI-powered strategies you've implemented and the impact they had on performance.
✨Prepare for Performance Metrics
Be ready to talk about how you've tracked and reported on marketing performance and ROI in the past. Bring insights into how you measure success and what metrics you consider most important, as this will show your analytical side and understanding of growth marketing.
