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- Tasks: Support and execute global digital marketing campaigns using Pardot and manage social media channels.
- Company: Join BSI, a leader in standards and quality assurance, committed to innovation and excellence.
- Benefits: Enjoy remote work flexibility, collaborative culture, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values creativity and impact in the digital marketing space.
- Qualifications: Degree in Marketing or 2+ years of social media experience; strong automation skills required.
- Other info: Occasional global travel and virtual interview options available.
The predicted salary is between 28800 - 48000 £ per year.
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Global Digital Marketing Executive
Reporting To: Head of Digital Marketing
Location: UK (Homebased) / EU (Homebased)
The primary purpose of the Global Digital Marketing Executive is to support the creation and execution of the IVD marketing plan through the account engagement (Pardot) automation platform and other digital channels. The role includes managing organic and paid social media for the IVD business division, overseeing team shared Outlook inboxes, and managing the global Voice of the Customer (VOC) survey to enhance the customer journey.
Responsibilities & Accountabilities
- Execute all global IVD digital marketing campaigns via Pardot or similar platforms, including engagement studios and email campaigns.
- Create and implement targeted content based on campaign briefs, including email, social media (organic and paid), and web content. Source imagery and create digital assets like LinkedIn banners.
- Develop and update web content and templates to support the IVD function.
- Monitor and analyze campaign effectiveness using keywords and content tactics to optimize performance.
- Collaborate with approved agencies/suppliers to support campaign delivery.
- Assist with lead uploads and webinar administration as needed.
- Support the RS Digital Marketing team with new projects and ad hoc tasks.
Key Skills & Abilities
- Degree in Marketing or related field, or at least two years of experience in managing social media initiatives across owned, earned, and paid channels.
- Strong automation skills with Pardot or similar platforms; Salesforce knowledge is a plus.
- Understanding of marketing KPIs, email marketing, and conversion metrics.
- Excellent verbal and written communication skills, with confidence in copywriting and content creation.
- Ability to set clear campaign goals, analyze digital metrics, and report on ROI.
- Proactive, results-oriented, capable of managing multiple projects and opportunities.
- Demonstrates a positive attitude and ability to execute tasks efficiently and within budget.
- Energetic and outgoing, with quick, intelligent execution of email marketing programs.
Travel & Language Requirements
- Occasional global travel (up to 10%).
- Fluent in English; additional languages are advantageous.
Our Excellence Behaviours: Client-centric, Agile, Collaborative. These guide how we work at BSI and ensure a great workplace and business success.
Note: BSI conducts face-to-face interviews where appropriate. If preferred, virtual interviews are available upon request.
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Global Digital Marketing Executive employer: BSI
Contact Detail:
BSI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with Pardot and similar automation platforms. Since the role heavily relies on these tools, showcasing your proficiency during discussions can set you apart from other candidates.
✨Tip Number 2
Stay updated on the latest trends in digital marketing, especially around social media strategies. Being able to discuss recent campaigns or innovations can demonstrate your passion and knowledge in the field.
✨Tip Number 3
Prepare to discuss specific metrics and KPIs you've worked with in previous roles. Highlighting your analytical skills and how you've optimised campaigns based on data will resonate well with the hiring team.
✨Tip Number 4
Showcase your collaborative spirit by sharing examples of how you've worked with teams or agencies in the past. This aligns with BSI's emphasis on being client-centric and agile, which could strengthen your application.
We think you need these skills to ace Global Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with automation platforms like Pardot. Emphasise any specific campaigns you've managed and the results achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of BSI's goals. Mention how your skills align with the responsibilities of the Global Digital Marketing Executive role.
Showcase Your Skills: In your application, provide examples of your experience with social media management, content creation, and campaign analysis. Use metrics to demonstrate your success in previous roles.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at BSI
✨Know Your Digital Marketing Tools
Familiarise yourself with Pardot and other digital marketing platforms mentioned in the job description. Be prepared to discuss your experience with these tools and how you've used them to execute successful campaigns.
✨Showcase Your Content Creation Skills
Since the role involves creating targeted content, bring examples of your previous work. Whether it's email campaigns, social media posts, or web content, having a portfolio ready will demonstrate your capabilities.
✨Understand Marketing Metrics
Brush up on key performance indicators (KPIs) relevant to digital marketing. Be ready to explain how you've monitored and analysed campaign effectiveness in the past, and how you can apply that knowledge to improve future campaigns.
✨Emphasise Your Collaborative Spirit
The job requires working with various teams and agencies. Prepare examples of how you've successfully collaborated in previous roles, showcasing your ability to work well with others and contribute to a positive team environment.