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- Tasks: Support and execute global digital marketing campaigns using Pardot and manage social media channels.
- Company: BSI is a leading global standards organisation dedicated to improving business performance.
- Benefits: Enjoy remote work flexibility, collaborative culture, and opportunities for professional growth.
- Why this job: Join a dynamic team focused on innovation and customer engagement in the digital marketing space.
- Qualifications: Degree in Marketing or 2+ years of social media experience; strong skills in automation and content creation.
- Other info: Occasional global travel required; virtual interviews available upon request.
The predicted salary is between 28800 - 48000 £ per year.
Join to apply for the Global Digital Marketing Executive role at BSI. Great that you're thinking about a career with BSI!
The primary purpose of the Global Digital Marketing Executive is to support the creation and execution of the IVD marketing plan through the account engagement (Pardot) automation platform and other digital channels. The role includes managing organic and paid social media for the IVD business division, overseeing team shared Outlook inboxes, and managing the global Voice of the Customer (VOC) survey to enhance the customer journey.
Responsibilities & Accountabilities:
- Execute all global IVD digital marketing campaigns via Pardot or similar platforms, including engagement studios and email campaigns.
- Create and implement targeted content based on campaign briefs, including email, social media (organic and paid), and web content.
- Source imagery and create digital assets like LinkedIn banners.
- Develop and update web content and templates to support the IVD function.
- Monitor and analyze campaign effectiveness using keywords and content tactics to optimize performance.
- Collaborate with approved agencies/suppliers to support campaign delivery.
- Assist with lead uploads and webinar administration as needed.
- Support the RS Digital Marketing team with new projects and ad hoc tasks.
Key Skills & Abilities:
- Degree in Marketing or related field, or at least two years of experience in managing social media initiatives across owned, earned, and paid channels.
- Strong automation skills with Pardot or similar platforms; Salesforce knowledge is a plus.
- Understanding of marketing KPIs, email marketing, and conversion metrics.
- Excellent verbal and written communication skills, with confidence in copywriting and content creation.
- Ability to set clear campaign goals, analyze digital metrics, and report on ROI.
- Proactive, results-oriented, capable of managing multiple projects and opportunities.
- Demonstrates a positive attitude and ability to execute tasks efficiently and within budget.
- Energetic and outgoing, with quick, intelligent execution of email marketing programs.
Travel & Language Requirements:
- Occasional global travel (up to 10%).
- Fluent in English; additional languages are advantageous.
Our Excellence Behaviours: Client-centric, Agile, Collaborative. These guide how we work at BSI and ensure a great workplace and business success.
Note: BSI conducts face-to-face interviews where appropriate. If preferred, virtual interviews are available upon request.
Contact Detail:
BSI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with Pardot and similar automation platforms. Since the role heavily relies on these tools, showcasing your proficiency during discussions can set you apart from other candidates.
✨Tip Number 2
Stay updated on the latest trends in digital marketing, especially around social media strategies. Being able to discuss recent successful campaigns or innovative tactics can demonstrate your passion and knowledge in the field.
✨Tip Number 3
Prepare to discuss your experience with analysing campaign effectiveness. Be ready to share specific examples of how you've used metrics to optimise performance in past roles, as this aligns closely with the job's responsibilities.
✨Tip Number 4
Network with professionals in the digital marketing space, particularly those who have experience with IVD or similar industries. Engaging with them can provide insights and potentially valuable connections that could help you in the application process.
We think you need these skills to ace Global Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with automation platforms like Pardot. Emphasise any specific campaigns you've managed and the results achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of BSI's goals. Mention how your skills align with the responsibilities of the Global Digital Marketing Executive role.
Showcase Your Skills: In your application, provide examples of your experience with social media management, content creation, and campaign analysis. Use metrics to demonstrate your success in previous roles.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at BSI
✨Know Your Digital Marketing Tools
Familiarise yourself with Pardot and other digital marketing platforms mentioned in the job description. Be ready to discuss your experience with these tools and how you've used them to execute successful campaigns.
✨Showcase Your Content Creation Skills
Prepare examples of content you've created for social media, email campaigns, or web content. Highlight your copywriting skills and how you tailor content to engage different audiences.
✨Understand Campaign Metrics
Be prepared to talk about how you measure the success of your marketing campaigns. Discuss specific KPIs you've tracked and how you've used data to optimise performance in past roles.
✨Demonstrate a Client-Centric Approach
Since BSI values client-centric behaviours, think of examples where you've put the customer first in your marketing strategies. Show how you gather and use customer feedback to enhance their journey.