Colleague Communications Campaign Lead

Great that you’re thinking about a career with BSI! Colleague Communications Campaign Lead London – Hybrid (2 days/week in office)

About the role

Step into this newly created position, which will help shape and define the future of our colleague communications campaigns. As the Campaign Lead within the Group Colleague Communications function your role is to design, plan, and execute internal campaigns that drive awareness, engagement, and understanding of where BSI is heading as a business. With responsibility for managing campaigns end-to-end, shaping and developing messaging, driving ideation to execution, and ensuring alignment with business objectives and brand strategy. The Campaign Lead will collaborate with cross-functional teams to deliver impact, measure effectiveness, and optimize future efforts to maximize reach and return on investment. If you’re a confident self-starter with a passion and flare for creative storytelling, strategic thinking and data-led insight, we’d love to hear from you.

Responsibilities:

• Develop and drive adoption of messaging frameworks and content across all internal and change communications.
• Develop and implement global campaign content strategy.
• Conduct research into preferences and behaviour around content consumption across audience groups.
• Facilitate the production of high-quality, colleague-centric campaigns, including blog posts, email, landing pages, video scripts, events etc.
• Develop and maintain productive partnerships with the Business Partnering, Change Communications teams and stakeholders.
• Work with the wider team to carry out a regular audit of the central content inventory, archiving, updating, reusing and repurposing.
• Collaborate with the team to ensure communications align with enterprise wide, and local business priorities.
• Monitor campaign performance metrics and provide regular reporting, tracking trends and assessing what works best.
• Work with the Channel Lead to implement SEO best practices in all content to drive organic traffic.
• Collaborate with the team to develop and maintain content guidelines and templates.
• Ensure content is compliant with company policies and legal requirements.
• Champion a governance approach for content approval.

To be successful in the role, you will have:

• Previous experience in a similar content-based role.
• Experience of content project management.
• Great copywriting and editorial planning experience.
• Demonstrable experience in content data insight and analytics.
• Proven experience with content software and delivery channels.
• Internal communication platform experience.
• Previous marketing campaign execution.

It would be highly beneficial, but not essential if you have:

• Canva experience.
• PowerBI experience.
• Experience across the Adobe Suite products.
• Video and/or podcast editing experience.

Grow your career and expand your skills and knowledge. At BSI, we offer opportunities to work across industries and across the globe. You’ll benefit from the different perspectives and experiences of your international colleagues, as well as ongoing training and development. We offer flexible working, as well as 27 days’ annual leave, paid sick leave, bank holidays, health insurance, life insurance, pension plan with company contribution, car allowance (dependent on role), income protection, paid maternity leave, paid paternity leave, paid parental leave, adoption leave, compassionate leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.

We’re building an organisation that meets the challenges of tomorrow. Want to grow with us? We exist to have a positive impact. Our people influence international thinking and action on important issues. Our 86,000 customers are based in 193 countries across the globe. Now we’re taking on society’s biggest challenges. We’re developing standards and guidelines that will help our customers get to net zero, and we’re defining the way new technologies such as AI impact all our lives. We’re focused on our future – and we’re looking for people who want to grow with us as we take on the challenges of tomorrow.

At BSI, you’ll find a workplace where everyone can flourish and thrive, where innovation is encouraged and where learning is part of your everyday. You’ll contribute to work that shapes industries and enhances lives – and you’ll take pride in what you do. We’re looking for passionate people who want to make a difference in a purpose-led organisation. If that sounds like you, apply now. Together, we can help create a better society and a more sustainable world.

D&I Policy

The world needs fresh thinking and new perspectives to tackle its biggest challenges. It’s why, at BSI, we’re committed to creating a collaborative environment where everyone can contribute. Whatever your background, experience or outlook, here you can be your best self and do your best work. If you have a disability or a health condition, please let us know if you need any reasonable adjustments to the recruitment process.

Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business.

BSI is conducting face-to-face interviews where appropriate and possible. If you are invited to a face-to-face interview but feel more comfortable with conducting the interview virtually, please speak to a member of our recruitment team.