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- Tasks: Create and execute impactful demand and ABM programmes across Latin America.
- Company: Join BSI, a leader in business improvement and sustainability.
- Benefits: Competitive salary, flexible benefits, and opportunities for professional growth.
- Why this job: Make a real difference while working with diverse teams and innovative strategies.
- Qualifications: 6+ years in B2B demand generation and fluency in English, Spanish, and Portuguese.
- Other info: Dynamic remote work environment with a focus on collaboration and impact.
The predicted salary is between 36000 - 60000 £ per year.
We exist to create positive change for people and the planet. Join us and make a difference too!
BSI's Assurance division is hiring a Lead Generation & ABM Specialist to join their existing marketing team in either Brazil or Mexico.
About the role: In this role, you will create and execute high-impact demand and ABM programs across Spanish- and Portuguese-speaking markets. You'll harness data and intent to engage buying groups across key areas such as Training, System Certification, ISA, and Digital Trust, adapting global strategies for local realities. You'll also partner closely with Sales Directors and the Global Digital Hub to convert interest into opportunities.
What you will own:
- Regional demand strategy: Define the LATAM demand plan tied to MQL, SQL, and opportunity targets by country, sector, and persona.
- Multi-channel execution: Launch integrated programs across email, LinkedIn/paid social, paid search, webinars/events, and content syndication, localized for Spanish and Brazilian Portuguese.
- ABM leadership: Stand up 1:1, 1:few, and 1:many plays for strategic accounts; coordinate offers and outreach across buying groups.
- Sales partnership: Build target account lists and joint GTM plans with Sales Directors; enable teams with localized ABM playbooks and content.
- Tech + intent: Operationalize ABM/intent platforms (e.g., Bombora, Demandbase/6sense/RollWorks) and convert signals into orchestrated journeys.
- Attribution discipline: Drive clean segmentation, routing, UTM/tagging, and reporting with digital operations.
How you'll execute:
- Localization that performs: Tailor narratives to local regulations, industries, and buyer behavior; ensure cultural nuance in copy and creative.
- Experimentation: A/B test offers, channels, cadences, and languages; scale winners region-wide.
- Cross-functional sync: Coordinate with field marketing, content, and ops to deliver on time and on brand via Workfront.
How you'll measure success:
- Demand quality: MQLs, SAL/SQL conversion, pipeline contribution, opportunities created.
- ABM traction: Account/Buying-group engagement, stage progression, win-rate and cycle-time improvements.
- Channel economics: CPL/CAC, influenced revenue, multi-touch attribution.
- Operational health: Launch timeliness, rework reduction, attribution accuracy (UTM coverage).
What you bring:
- ABM and demand expertise across segmentation, lead scoring, and personalized content delivery.
- Martech fluency: Salesforce, Pardot (or Marketo), Workfront; hands-on with ABM/intent tools (Demandbase, 6sense, RollWorks, Bombora, Apollo).
- Experience in building dashboards, reading patterns, and prioritizing optimizations.
- Strong collaborator across countries, time zones, and stakeholders; crisp communicator.
- An organized and detail-oriented approach.
- Confidence in managing multiple campaigns at one time.
- A growth mindset with proactive problem-solving skills.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 6+ years in B2B demand gen/digital/ABM with measurable campaign success (professional services, SaaS, or regulated industries preferred).
- Proven multi-channel build-and-run experience (email, LinkedIn/paid social, paid media, web, webinars/events).
- Experience in matrixed/global organizations and familiarity with B2B buyer journeys.
- Proficiency with Salesforce, Pardot, Workfront, and ABM platforms.
Language & travel:
- Languages: Strong command of English, Spanish, and Portuguese both verbal and written.
- Travel may be required to attend events.
Additional information: Please submit your resume in English.
BSI - Your Partner in Progress
We are proud to be the business improvement company for other organizations to become more sustainable and resilient and finally to inspire trust in their products, systems, services, and the world we live in.
BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization — all while having fun doing great work.
Lead Generation Specialist and ABM Specialist in London employer: BSI Companies
Contact Detail:
BSI Companies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Generation Specialist and ABM Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend virtual events, and don’t be shy about asking for informational interviews. Building connections can open doors that you didn’t even know existed.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and successes. This is a great way to demonstrate your expertise in lead generation and ABM strategies to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your responses to reflect how your experience aligns with their mission of creating positive change. Remember, it’s not just about what you’ve done, but how it fits into their vision!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Lead Generation Specialist and ABM Specialist in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Lead Generation & ABM Specialist. Highlight your experience in demand generation and ABM, especially in bilingual environments. We want to see how you can adapt global strategies for local markets!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for creating positive change and how your skills align with our mission. Don’t forget to mention your experience with multi-channel execution and collaboration with sales teams.
Showcase Your Martech Skills: We love tech-savvy candidates! Make sure to highlight your proficiency with tools like Salesforce, Pardot, and any ABM platforms you've used. This will show us that you’re ready to hit the ground running in our fast-paced environment.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure you don’t miss out on any updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at BSI Companies
✨Know Your Stuff
Before the interview, dive deep into the company’s mission and values. Understand how they create positive change for people and the planet. This will not only help you align your answers but also show your genuine interest in their work.
✨Speak Their Language
Since this role requires bilingual or trilingual skills, practice discussing your experience in both Spanish and Portuguese. Be ready to switch between languages if needed, and demonstrate your ability to communicate effectively with diverse teams.
✨Showcase Your Strategy Skills
Prepare examples of past ABM and lead generation strategies you've executed. Highlight specific metrics like MQLs and SQLs that showcase your success. This will help the interviewers see how you can contribute to their demand strategy.
✨Be a Team Player
Emphasise your collaborative skills. Share experiences where you’ve worked closely with sales teams or cross-functional groups. This is crucial for the role, so showing that you can build strong partnerships will set you apart.
