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- Tasks: Drive digital marketing operations across LATAM, ensuring campaigns are localised and effective.
- Company: Join BSI, a leader in business improvement with over 100 years of experience.
- Benefits: Enjoy competitive salary, flexible benefits, and generous leave policies tailored to your lifestyle.
- Why this job: Make a real impact while working with diverse teams and innovative marketing strategies.
- Qualifications: 5+ years in digital marketing ops, fluent in English, Spanish, and Portuguese.
- Other info: Be part of a dynamic team committed to positive change for people and the planet.
The predicted salary is between 36000 - 60000 £ per year.
We exist to create positive change for people and the planet. Join us and make a difference too!
Operationalize growth across Latin America. Build reliable pipelines, precise tracking, and insights that scale. BSI's Assurance division is hiring a Digital Marketing Operations Manager – LATAM to run the infrastructure, execution, and analytics behind regional marketing. You'll be the operational bridge between LATAM marketing teams and the Global Digital Hub, ensuring every program is localized, compliant, and attributable. From automation workflows to web forms to multi-language QA and ROI dashboards, you'll protect campaign integrity and accelerate funnel performance across Spanish and Portuguese-speaking markets.
If you're a bilingual/tri-lingual, analytically minded operator who loves clean data and scalable processes, this role is for you.
What you'll own:
- Campaign operations & execution: End-to-end setup, testing, segmentation, and deployment in Pardot via Workfront; manage lead scoring and routing by country, language, and service line.
- Attribution & data flow: Define and enforce UTM governance; ensure accurate tagging and data sync from Pardot → Salesforce; maintain naming conventions across multi-country programs.
- Reporting & analytics: Build LATAM dashboards tracking MQLs, velocity, CPL, channel mix, email KPIs, web engagement, and pipeline/ROI; deliver post-mortems with clear next actions.
- Web & asset management: Create/localize landing pages, forms, and gated assets in Sitecore (Spanish & Brazilian Portuguese); run rigorous QA on copy, diacritics, RTL/LTR issues, form logic, and responsiveness; support CRO testing.
- SEO/paid media alignment: Partner with the Global Digital Hub on regional keyword sets, pixel and conversion setup, and channel-level experiments.
- Compliance & governance: Operationalize LGPD (Brazil), LFPDPPP (Mexico), and GDPR where applicable; manage consent, preference centers, and suppression lists across languages.
- Enablement & support: Publish playbooks and checklists; provide office hours and troubleshooting for marketers and stakeholders across LATAM.
How you'll measure success:
- Launch excellence: On-time launches with high QA pass rates; reduced rework.
- Tracking integrity: UTM completion and accuracy; decline in unattributed traffic/leads.
- Funnel health: Form CVR, email deliverability/CTR, MQL→SQL conversion, pipeline impact, ROI.
- Localization quality: Error rate in localized assets; stakeholder satisfaction; faster cycle time for multi-language launches.
- Operational efficiency: Workfront SLA adherence and throughput across countries.
What you bring:
- Campaign ops expertise: Lifecycle execution, lead scoring/qualification, and funnel diagnostics.
- Platform fluency: Advanced Pardot with strong Salesforce collaboration; Workfront for orchestration; solid CMS/Sitecore experience.
- Analytical rigor: GA4 + Excel/Power BI dashboarding; ability to turn patterns into prioritized improvements.
- Localization + QA: Sharp eye for language and formatting nuances across Spanish/Portuguese; methodical testing mindset.
- Process builder: Governance, documentation, and scalable frameworks; comfort improving systems while shipping work.
- Cross-border collaborator: Clear communicator who works smoothly across teams, time zones, and vendors.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 5+ years in digital marketing operations/automation within B2B (professional services, SaaS, or regulated industries preferred).
- Proven expertise with Pardot, Salesforce, and Workfront; strong UTM/attribution best practices.
- Experience building dashboards and reports (Excel, GA4, Power BI or equivalent).
- Familiarity with LATAM privacy and email compliance (LGPD, LFPDPPP, GDPR).
Language & travel:
- Languages: Strong command of English, Spanish, and Portuguese (verbal and written).
- Travel: Up to 10% for team collaboration, events, and stakeholder engagement.
What we offer
Brazil - BSI offers a competitive salary, 30-days annual leave, paid sick leave, bank holidays, health insurance, life insurance, public transport allowance, meal allowance, vacation bonus, paid maternity leave, paid paternity leave, paid marriage leave, paid military service leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.
Mexico - BSI offers a competitive salary, 20-days annual leave, bank holidays, vacation bonus, medical insurance, life insurance, savings fund with company contribution, meal allowance, paid maternity leave, paid paternity leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.
BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization — all while having fun doing great work.
BSI is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace. At BSI, we exist to have a positive impact. Our people influence international thinking and action on important issues. Their work builds trust in businesses and communities and enhances lives. Now we're looking for passionate people to help us take on society's biggest challenges.
Digital Marketing Operations Manager, LATAM in London employer: BSI Companies
Contact Detail:
BSI Companies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Operations Manager, LATAM in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you answer questions more authentically and show that you're genuinely interested in making a difference.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences make you the perfect fit for the Digital Marketing Operations Manager role. Tailor your examples to highlight your expertise in campaign ops and analytics.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the BSI family and contributing to positive change.
We think you need these skills to ace Digital Marketing Operations Manager, LATAM in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Marketing Operations Manager role. Highlight your experience with campaign operations, data analytics, and any relevant tools like Pardot and Salesforce. We want to see how your skills align with our mission!
Show Off Your Analytical Skills: Since this role is all about data and insights, don’t shy away from showcasing your analytical prowess. Include examples of dashboards you've built or how you've improved funnel performance in previous roles. We love numbers that tell a story!
Be Bilingual and Proud: As a bilingual or tri-lingual candidate, make sure to highlight your language skills prominently. Whether it’s Spanish, Portuguese, or English, we want to know how you’ve used these languages in your marketing efforts. It’s a big plus for us!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at BSI!
How to prepare for a job interview at BSI Companies
✨Know Your Stuff
Before the interview, dive deep into BSI's mission and values. Understand how the role of Digital Marketing Operations Manager fits into their vision for positive change. Familiarise yourself with the specific tools mentioned in the job description, like Pardot and Salesforce, so you can speak confidently about your experience.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with data analytics and reporting. Bring examples of dashboards you've created or insights you've derived from data. Highlight how your analytical mindset has led to improved campaign performance in previous roles, especially in a bilingual context.
✨Demonstrate Localisation Expertise
Since this role involves working across Spanish and Portuguese-speaking markets, be ready to discuss your approach to localisation. Share specific examples of how you've adapted marketing materials for different cultures and languages, ensuring compliance with local regulations like LGPD and LFPDPPP.
✨Be a Team Player
Collaboration is key in this role, so prepare to talk about your experience working with cross-border teams. Share stories that highlight your communication skills and how you've successfully navigated time zone differences to achieve common goals. Show that you're not just a lone wolf but someone who thrives in a team environment.
