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- Tasks: Create and execute impactful demand and ABM programmes across Latin America.
- Company: Join BSI, a leader in business improvement and sustainability.
- Benefits: Competitive salary, flexible benefits, and opportunities for professional growth.
- Why this job: Make a real difference while working with diverse teams and innovative strategies.
- Qualifications: 6+ years in B2B demand generation and fluency in English, Spanish, and Portuguese.
- Other info: Remote work opportunity with a dynamic and inclusive culture.
The predicted salary is between 36000 - 60000 £ per year.
We exist to create positive change for people and the planet. Join us and make a difference too!
BSI’s Assurance division is hiring a Lead Generation & ABM Specialist to join their existing marketing team in either Brazil or Mexico.
About the role:
In this role, you will create and execute high-impact demand and ABM programs across Spanish- and Portuguese-speaking markets. You’ll harness data and intent to engage buying groups across key areas such as Training, System Certification, ISA, and Digital Trust, adapting global strategies for local realities. You'll also partner closely with Sales Directors and the Global Digital Hub to convert interest into opportunities. If you’re a bilingual/tri-lingual, hands-on strategist who thrives in a matrixed environment, come and build the engine that feeds our pipeline across Latin America.
What you will own:
- Regional demand strategy: Define the LATAM demand plan tied to MQL, SQL, and opportunity targets by country, sector, and persona.
- Multi-channel execution: Launch integrated programs across email, LinkedIn/paid social, paid search, webinars/events, and content syndication, localized for Spanish and Brazilian Portuguese.
- ABM leadership: Stand up 1:1, 1:few, and 1:many plays for strategic accounts; coordinate offers and outreach across buying groups.
- Sales partnership: Build target account lists and joint GTM plans with Sales Directors; enable teams with localized ABM playbooks and content.
- Tech + intent: Operationalize ABM/intent platforms (e.g., Bombora, Demandbase/6sense/RollWorks) and convert signals into orchestrated journeys.
- Attribution discipline: Drive clean segmentation, routing, UTM/tagging, and reporting with digital operations.
How you’ll execute:
- Localization that performs: Tailor narratives to local regulations, industries, and buyer behavior; ensure cultural nuance in copy and creative.
- Experimentation: A/B test offers, channels, cadences, and languages; scale winners region-wide.
- Cross-functional sync: Coordinate with field marketing, content, and ops to deliver on time and on brand via Workfront.
How you’ll measure success:
- Demand quality: MQLs, SAL/SQL conversion, pipeline contribution, opportunities created.
- ABM traction: Account/Buying-group engagement, stage progression, win-rate and cycle-time improvements.
- Channel economics: CPL/CAC, influenced revenue, multi-touch attribution.
- Operational health: Launch timeliness, rework reduction, attribution accuracy (UTM coverage).
What you bring:
- ABM and demand expertise across segmentation, lead scoring, and personalized content delivery.
- Martech fluency: Salesforce, Pardot (or Marketo), Workfront; hands-on with ABM/intent tools (Demandbase, 6sense, RollWorks, Bombora, Apollo).
- Experience in building dashboards, reading patterns, and prioritizing optimizations.
- Strong collaborator across countries, time zones, and stakeholders; crisp communicator.
- An organized and detail-oriented approach.
- Confidence in managing multiple campaigns at one time.
- A growth mindset with proactive problem-solving skills.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 6+ years in B2B demand gen/digital/ABM with measurable campaign success (professional services, SaaS, or regulated industries preferred).
- Proven multi-channel build-and-run experience (email, LinkedIn/paid social, paid media, web, webinars/events).
- Experience in matrixed/global organizations and familiarity with B2B buyer journeys.
- Proficiency with Salesforce, Pardot, Workfront, and ABM platforms.
Language & travel:
- Languages: Strong command of English, Spanish, and Portuguese both verbal and written.
- Travel may be required to attend events.
Additional information:
Please submit your resume in English.
BSI - Your Partner in Progress
We are proud to be the business improvement company for other organizations to become more sustainable and resilient and finally to inspire trust in their products, systems, services, and the world we live in.
Headquartered in London, United Kingdom, BSI is the world's first national standards organization with more than 100 years of experience. We are a global partner for 86,000 companies and organizations in over 193 countries, offering development, auditing, certification, and training services, including innovative software solutions and cyber security expertise for all industries: from aerospace and automotive to food, construction, energy, healthcare, IT and trade sectors.
Through our unique combination of consulting, training, assurance and regulatory services we bring solid and broad knowledge to every company.
If you want to contribute to this inspiring challenge, bring your open and enthusiastic mindset to our dynamic team then please apply now!
Our local benefits:
Brazil - BSI offers a competitive salary, 30-days annual leave, paid sick leave, bank holidays, health insurance, life insurance, public transport allowance, meal allowance, vacation bonus, paid maternity leave, paid paternity leave, paid marriage leave, paid military service leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.
Mexico - BSI offers a competitive salary, 20-days annual leave, bank holidays, vacation bonus, medical insurance, life insurance, savings fund with company contribution, meal allowance, paid maternity leave, paid paternity leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.
D&I Policy
BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization — all while having fun doing great work. BSI is a community where everyone can thrive.
If you require any reasonable accommodations to be made on account of a disability or impairment throughout our recruiting process, please inform your Talent Acquisition Partner.
Lead Generation Specialist and ABM Specialist employer: BSI Companies
Contact Detail:
BSI Companies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Generation Specialist and ABM Specialist
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend virtual events, and don’t be shy about asking for informational interviews. The more connections you make, the better your chances of landing that Lead Generation Specialist gig!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is your chance to demonstrate your ABM expertise and how you’ve driven results in previous roles.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their mission to create positive change and think about how your experience aligns with that. Be ready to discuss how you can contribute to their goals!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team and making a difference.
We think you need these skills to ace Lead Generation Specialist and ABM Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Lead Generation & ABM Specialist. Highlight your experience in demand generation and ABM, especially in bilingual environments. We want to see how you can adapt global strategies for local markets!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for creating positive change and how your skills align with our mission. Don’t forget to mention your experience with multi-channel execution and collaboration with sales teams.
Showcase Your Data Skills: Since this role involves harnessing data and intent, make sure to highlight any experience you have with martech tools like Salesforce or Demandbase. We love seeing candidates who can turn data into actionable insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on our radar. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at BSI Companies
✨Know Your ABM Inside Out
Make sure you’re well-versed in Account-Based Marketing (ABM) strategies. Brush up on your knowledge of tools like Demandbase and 6sense, and be ready to discuss how you've successfully implemented these in past roles. This will show that you can hit the ground running!
✨Tailor Your Approach
Since this role involves localising strategies for Spanish and Portuguese-speaking markets, prepare examples of how you've adapted marketing campaigns to fit different cultural contexts. Highlight your bilingual skills and how they’ve helped you connect with diverse audiences.
✨Showcase Your Data Savvy
Be prepared to talk about how you’ve used data to drive decisions in your previous roles. Discuss specific metrics you’ve tracked, such as MQLs and SQLs, and how you’ve used this data to optimise campaigns. This will demonstrate your analytical mindset and ability to measure success.
✨Collaborate Like a Pro
This position requires working closely with Sales Directors and other teams. Share examples of successful cross-functional projects you've led or contributed to, emphasising your communication skills and ability to work in a matrixed environment. This will show that you’re a team player who can build strong partnerships.
