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- Tasks: Drive digital marketing operations across LATAM, ensuring campaigns are localised and effective.
- Company: Join BSI, a leader in business improvement with over 100 years of experience.
- Benefits: Enjoy competitive salary, flexible benefits, and generous leave policies tailored to your lifestyle.
- Why this job: Make a real impact by optimising marketing strategies for diverse Spanish and Portuguese-speaking markets.
- Qualifications: 5+ years in digital marketing ops, fluent in English, Spanish, and Portuguese.
- Other info: Be part of a diverse team committed to positive change and sustainability.
The predicted salary is between 36000 - 60000 £ per year.
We exist to create positive change for people and the planet. Join us and make a difference too!
Operationalize growth across Latin America. Build reliable pipelines, precise tracking, and insights that scale. BSI’s Assurance division is hiring a Digital Marketing Operations Manager – LATAM to run the infrastructure, execution, and analytics behind regional marketing. You’ll be the operational bridge between LATAM marketing teams and the Global Digital Hub, ensuring every program is localized, compliant, and attributable. From automation workflows to web forms to multi-language QA and ROI dashboards, you’ll protect campaign integrity and accelerate funnel performance across Spanish and Portuguese-speaking markets.
If you’re a bilingual/tri-lingual, analytically minded operator who loves clean data and scalable processes, this role is for you.
What you’ll own:- Campaign operations & execution: End-to-end setup, testing, segmentation, and deployment in Pardot via Workfront; manage lead scoring and routing by country, language, and service line.
- Attribution & data flow: Define and enforce UTM governance; ensure accurate tagging and data sync from Pardot → Salesforce; maintain naming conventions across multi-country programs.
- Reporting & analytics: Build LATAM dashboards tracking MQLs, velocity, CPL, channel mix, email KPIs, web engagement, and pipeline/ROI; deliver post-mortems with clear next actions.
- Web & asset management: Create/localize landing pages, forms, and gated assets in Sitecore (Spanish & Brazilian Portuguese); run rigorous QA on copy, diacritics, RTL/LTR issues, form logic, and responsiveness; support CRO testing.
- SEO/paid media alignment: Partner with the Global Digital Hub on regional keyword sets, pixel and conversion setup, and channel-level experiments.
- Compliance & governance: Operationalize LGPD (Brazil), LFPDPPP (Mexico), and GDPR where applicable; manage consent, preference centers, and suppression lists across languages.
- Enablement & support: Publish playbooks and checklists; provide office hours and troubleshooting for marketers and stakeholders across LATAM.
- Launch excellence: On-time launches with high QA pass rates; reduced rework.
- Tracking integrity: UTM completion and accuracy; decline in unattributed traffic/leads.
- Funnel health: Form CVR, email deliverability/CTR, MQL→SQL conversion, pipeline impact, ROI.
- Localization quality: Error rate in localized assets; stakeholder satisfaction; faster cycle time for multi-language launches.
- Operational efficiency: Workfront SLA adherence and throughput across countries.
- Campaign ops expertise: Lifecycle execution, lead scoring/qualification, and funnel diagnostics.
- Platform fluency: Advanced Pardot with strong Salesforce collaboration; Workfront for orchestration; solid CMS/Sitecore experience.
- Analytical rigor: GA4 + Excel/Power BI dashboarding; ability to turn patterns into prioritized improvements.
- Localization + QA: Sharp eye for language and formatting nuances across Spanish/Portuguese; methodical testing mindset.
- Process builder: Governance, documentation, and scalable frameworks; comfort improving systems while shipping work.
- Cross-border collaborator: Clear communicator who works smoothly across teams, time zones, and vendors.
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 5+ years in digital marketing operations/automation within B2B (professional services, SaaS, or regulated industries preferred).
- Proven expertise with Pardot, Salesforce, and Workfront; strong UTM/attribution best practices.
- Experience building dashboards and reports (Excel, GA4, Power BI or equivalent).
- Familiarity with LATAM privacy and email compliance (LGPD, LFPDPPP, GDPR).
- Languages: Strong command of English, Spanish, and Portuguese (verbal and written).
- Travel: Up to 10% for team collaboration, events, and stakeholder engagement.
BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization — all while having fun doing great work.
Digital Marketing Operations Manager, LATAM employer: BSI Companies
Contact Detail:
BSI Companies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Operations Manager, LATAM
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at local events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their values and goals. We want to see that you’re genuinely interested!
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s a great way to reiterate your fit for the position.
We think you need these skills to ace Digital Marketing Operations Manager, LATAM
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Marketing Operations Manager role. Highlight your experience with campaign operations, data analytics, and bilingual skills to show us you’re the perfect fit!
Showcase Your Skills: Don’t just list your qualifications; demonstrate how your expertise in tools like Pardot and Salesforce can drive success in LATAM marketing. We want to see real examples of your work and how you've made an impact.
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills at a glance. We appreciate clarity!
Apply Through Our Website: We encourage you to submit your application directly through our website. This way, you’ll ensure it reaches the right people and you’ll be one step closer to joining our amazing team!
How to prepare for a job interview at BSI Companies
✨Know Your Stuff
Make sure you’re well-versed in digital marketing operations, especially with tools like Pardot and Salesforce. Brush up on your knowledge of UTM tagging and attribution best practices, as these are crucial for the role.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of dashboards you've built or reports you've created, particularly using GA4 or Power BI, to demonstrate your analytical prowess.
✨Emphasise Bilingual Abilities
Since this role requires fluency in English, Spanish, and Portuguese, be ready to showcase your language skills. You might even want to prepare a few key phrases or examples of localised content you've worked on to highlight your expertise.
✨Demonstrate Collaboration Skills
This position involves working across teams and time zones, so be prepared to share examples of how you've successfully collaborated with others in the past. Highlight any experience you have in cross-border projects or managing stakeholders.
