Group Sales & Community Access Manager: McCarter Theatre Center

The position of Group Sales & Community Access Manager is charged with increasing audience attendance at the full range of McCarter programming by initiating and cultivating relationships with new and returning group audiences. Success will be measured by the achievement of an annual revenue goal for group sales and student matinee income, as well as by meeting established benchmarks as project lead for McCarter’s Stage Door Access program, which provides free or low-priced tickets to the regional community through engaging and stewarding McCarter’s relationship with a roster of social-service organizations, schools, charities and other partners.

The ideal candidate will be a “connector” who embodies an enthusiasm for theatre and live performing arts. They will be motivated both by the thrill of a sold-out performance that achieves sales benchmarks, and by a genuine desire to make attending the arts economically accessible for all. This position will collaborate with all members of the Marketing, Communications & Ticketing department, working closely with the Sales Concierge to identify prospects and solicit sales.

Essential Functions & Duties:

• Lead group sales strategy and outreach to meet established sales/revenue goals for the season; target existing buyers and identify new prospects; work with the Box Office to ensure group orders are fulfilled and paid on schedule.
• Build relationships with communities, organizations and businesses to promote specific events and McCarter as an institution.
• Lead the promotion and sales efforts for McCarter’s student matinee program, including coordinating direct mail and email campaigns with the Marketing team, and making direct outreach to schools and community groups.
• Work with the director of marketing & audience strategy and the marketing team to identify target audiences for specific events and programs and make direct outreach to identified communities, organizations or individuals.
• As the project lead for the development and implementation of the Stage Door Access Program, actively seek and cultivate a roster of social-service organizations, schools and charities as program partners – stewarding program relationships, managing inventory allocations, processing ticket requests, tracking program data and preparing reports on program usage and impact.
• Work closely with McCarter’s front of house manager and Box Office team to share information regarding Audio Described, ASL interpreted, Open Captioned and Relaxed Performances through outreach to groups and organizations that serve individuals and communities for whom these programs might remove a barrier to participation.
• Represent McCarter at external events to increase visibility and awareness of the institution within the community.
• Collaborate with the communications director to identify opportunities and play a lead role in planning, executing and personally staffing McCarter booths at community events.
• Prioritize safe working practices while embodying McCarter’s safety and community expectations policies to maintain a secure environment for all staff, patrons, and guest artists.
• Engage in the ongoing work of fostering an equitable and inclusive environment at McCarter.
• Actively seek ways to improve work practices to ensure greater accessibility, representation, and belonging for all, while upholding and exhibiting our stated values of ‘justice and joy, beauty and belonging.’

Qualifications:

• Previous sales experience required, preferably in a performing arts environment.
• Experience and proficiency with a CRM/ticketing system and database (Tessitura preferred).
• Experience building and maintaining mutually beneficial business relationships/professional partnerships.
• Ability to prioritize and manage multiple projects with a keen eye for detail and deadlines.
• Excellent communication and interpersonal skills, fostering positive working relationships with colleagues, vendors, and artists, across various departments.
• Proven ability to set priorities, work collaboratively, and take initiative.
• A collaborative mindset, with the ability to work harmoniously with individuals from diverse backgrounds, personalities, and work styles, always approaching challenges with optimism, civility, and a solutions-oriented approach.
• Exhibit a critical consciousness and genuine interest in promoting equitable, diverse, inclusive, and accessible workplace values and practices while working with individuals of diverse needs, personalities, and work styles, and employing an optimistic and solution-oriented mindset towards fostering inclusivity and support within the team environment.

Preferred Qualifications:

• The ideal candidate will embody an enthusiasm for theatre and live performing arts, with particular interest in supporting and elevating the work of global artists across many disciplines.
• Experience with the administration and management of performing arts institutions and theatre.

McCarter is one of the country’s flagship theatres, a vibrant center for community and for the performing arts, and a key cultural anchor for Central New Jersey. Located on the campus of Princeton University and incorporated as an independent, charitable nonprofit, the company is a nationally renowned, multi-disciplinary creative hub of arts and ideas, offering theatre, music, dance, spoken word, and educational programs for all ages.

McCarter is an equal opportunity employer committed to hiring, supporting, and promoting a diverse workforce and inclusive culture. As such, McCarter seeks team members who contribute to a diversity of backgrounds and experiences to support an expansive artistic vision; are committed to engaging in ongoing anti-racism and anti-oppression work collectively and individually; value collaboration, curiosity, flexibility, and an openness to continuous personal and professional growth.

To Apply: Please email jobs@mccarter.org with your name and “Group Sales & Community Access Manager” in the subject line and include a cover letter and resume. Do also mention where you heard about the position. We look forward to learning more about you!