Director of Strategic Communications: Greater Philadelphia Cultural Alliance

The Greater Philadelphia Cultural Alliance is dedicated to leading, strengthening and amplifying the voices of Greater Philadelphia’s cultural community. Founded in 1972, we are recognized as one of the nation’s best-known and most effective arts service organizations. We operate in five counties surrounding Philadelphia, and also serve southern New Jersey and Northern Delaware as part of our metropolitan region. We have over 450 nonprofit and for-profit members, but the Alliance serves the entire cultural sector – over 1,500 performing arts, visual arts, history, science, horticulture, arts education, community art centers and other cultural organizations.

We are currently searching for a Director of Strategic Communications to join our team.

Position Overview

The Director of Strategic Communications is responsible for developing and executing the Cultural Alliance’s communications initiatives and overseeing marketing strategies. The Director will work under the direction of the Executive Vice President to deliver compelling and consistent messages across all of the Cultural Alliance’s external and internal communications channels. The Director will also work with the Membership Associate to execute marketing initiatives and meet earned revenue goals.

Primary Role & Responsibilities

• Plan, create and implement the organization’s internal and external communications strategy across all communications platforms, including timely communications utilizing the Cultural Alliance website, emails, social media and other communications tools.
• Develop compelling narratives to support the Cultural Alliance’s goals and ensure their consistent delivery throughout all internal and external communications.
• Coordinate consistent branding and messaging across all communications outlets, including published and digital platforms, including the rollout of a new brand identity that aligns with the Cultural Alliance’s recently adopted strategic plan.
• Support the Cultural Alliance’s strategic development initiatives through the development of collateral materials, the annual report, and membership engagement materials.
• Serve as the primary point of contact for the Cultural Alliance’s public relations consultants to shape external communications and to coordinate media opportunities.
• Support the Cultural Alliance’s research and advocacy initiatives through the development of reports, presentations and other materials.
• Create content and maintain the organization’s digital platforms, including the website, the CultureWire newsletter, social media and other forms of communications.
• Oversee assessment and transition of Cultural Alliance website.
• Develop and oversee strategies to engage advertising partners on the Cultural Alliance’s various communications channels to meet earned revenue goals, working with the Membership Associate on sales and fulfillment.
• Manage the Cultural Alliance’s Google Ad Grant and Adwords accounts.
• Produce graphics for various communications, when appropriate.
• Manage contractors as needed, including graphic designers, photographers, videographers, etc.
• Other duties as assigned.

Skills and Experience

• A Bachelor’s degree in Marketing, Communications or related field or relevant experience is required.
• 5 to 7 years of communications and content creation experience.
• Strong social media management experience across all platforms.
• Familiarity with the Philadelphia region’s media and communications industry.
• Strong knowledge of SEO/SEM, Google Adwords and Google Analytics.
• Experience with email service providers such as Salesforce (or similar CRM), Marketing Cloud (or similar such as MailChimp, Constant Contact, etc) and backend website management, such as Drupal or WordPress.
• Team player who possesses strong verbal marketing, interpersonal and record-keeping skills.
• A high level of proficiency in attention to detail and commitment to deadlines.
• Must have an interest in the Greater Philadelphia arts and culture industry.

Compensation

This is a full-time position with a salary range of $70,000 – $80,000. The Cultural Alliance provides a generous benefits package including medical, dental and vision benefits, a 403b plan, short- and long-term disability, and Paid Time Off. This is a hybrid remote/in-person position based in Philadelphia.

To apply, please email sarahw@philaculture.org with the subject line Director of Strategic Communications, and include the following:

• Resume
• Cover letter detailing your relevant experience and interest
• Two references

The Greater Philadelphia Cultural Alliance is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strongly encourage candidates with lived experiences from a wide range of communities to apply and we welcome applicants of all backgrounds.

Our office is located in The Philadelphia Building, which is an accessible space in Center City Philadelphia.

The Cultural Alliance Work Environment Values Statement

As the Cultural Alliance serves our members and the broader arts and culture sector, we also celebrate the people who make that vital work possible. We know that as happy, healthy and fulfilled individuals, we are better advocates for the Cultural Alliance and its constituents. We create an inclusive and supportive environment by practicing respect, empathy and valuing the diversity and perspective of each individual. Through our actions, we are accountable to our mission and values and considerate of each other and our stakeholders. We encourage work/life balance because we know that our unique backgrounds, passions and interests outside of work help to inspire innovative solutions. We believe that we are all leaders, all possessing important insight into the mission of the Cultural Alliance, and all deserving of opportunities for advancement and professional development. We work as a team to build trust and collaborate in a way in which everyone’s input is heard and their contributions appreciated. We promote creativity and out-of-the-box thinking and challenge ourselves to continually ask what a strong organization looks like.